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PROJECTS

Yves Rocher Christmas Tea Time at Hotel Vier Jahreszeiten Hamburg

YVES ROCHER – CHRISTMAS TEA TIME

YVES ROCHER

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ARTDECO “The Art of You” launch event at Bergson Kunstkraftwerk, Munich

ARTDECO – THE ART OF YOU

ARTDECO

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Hogan 40th Anniversary celebration in Milan

HOGAN 40TH ANNIVERSARY

HOGAN

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Breakfast at Tiffany Berlin

BREAKFAST AT TIFFANY BERLIN

TIFFANY & CO.

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International Press Day SS19 Munich

INTERNATIONAL PRESS DAY SS19

GOERTZ INTERNATIONAL

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Christian Louboutin Press Day 2018 Munich

CHRISTIAN LOUBOUTIN PRESS DAY 2018

CHRISTIAN LOUBOUTIN

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Breakfast at Tiffany Oktoberfest 2018 Munich

TIFFANY & CO. OKTOBERFEST 2018

TIFFANY & CO.

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Oberpollinger Grand Opening 2018

OBERPOLLINGER GRAND OPENING 2018

OBERPOLLINGER

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Opening of Audemars Piguet House Munich

AUDEMARS PIGUET HOUSE MUNICH

AUDEMARS PIGUET

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Kiton KNT Launch Munich

KITON KNT LAUNCH

KITON

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Friends-Wiesn Ingolstadt Village 2019

FRIENDS-WIESN INGOLSTADT VILLAGE

INGOLSTADT VILLAGE

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Ingolstadt Village x Bavarian State Opera

INGOLSTADT VILLAGE x BAVARIAN STATE OPERA

INGOLSTADT VILLAGE

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Opening of La Maison Valmont Munich

LA MAISON VALMONT MUNICH

VALMONT

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Breakfast at Tiffany Oktoberfest 2024 Munich

TIFFANY & CO. OKTOBERFEST 2024

TIFFANY & CO.

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Breakfast at Tiffany Oktoberfest 2023 Munich

TIFFANY & CO. OKTOBERFEST 2023

TIFFANY & CO.

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Breakfast at Tiffany Oktoberfest 2022 Munich

TIFFANY & CO. OKTOBERFEST 2022

TIFFANY & CO.

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Breakfast at Tiffany Oktoberfest 2019 Munich

TIFFANY & CO. OKTOBERFEST 2019

TIFFANY & CO.

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Tiffany & Co. High Jewellery Vienna

TIFFANY & CO. x VIENNA

TIFFANY & CO.

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Tiffany & Co. The Landmark Reopening New York

TIFFANY & CO. THE LANDMARK NEW YORK

TIFFANY & CO.

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Tiffany & Co. Icon Dinner Berlin

TIFFANY & CO. ICON DINNER

TIFFANY & CO.

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Tiffany & Co. x Oberpollinger Munich

TIFFANY & CO. x OBERPOLLINGER

TIFFANY & CO.

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Tiffany & Co. Christmas Windows at KaDeWe

TIFFANY & CO. CHRISTMAS WINDOW UNVEILING

TIFFANY & CO.

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Tiffany & Co. Flagship Store Opening Berlin

TIFFANY & CO. FLAGSHIP STORE OPENING BERLIN

TIFFANY & CO.

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Secret Garden Dinner Wertheim Village

SECRET GARDEN DINNER WERTHEIM VILLAGE

WERTHEIM VILLAGE

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Rituals Winter Edition Launch Amsterdam

RITUALS WINTER EDITION LAUNCH EVENT

RITUALS

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Rebecca Mir & Massimo Sinato x Hunkemöller

REBECCA MIR & MASSIMO SINATO x HUNKEMÖLLER

HUNKEMÖLLER

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Rebecca Mir x Hunkemöller Press Day 2020

REBECCA MIR x HUNKEMÖLLER

HUNKEMÖLLER

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International Press Day 2022 Munich

INTERNATIONAL PRESS DAY 2022

GOERTZ INTERNATIONAL

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Palazzo Fiuggi x Dr. Barbara Sturm Press Event

PALAZZO FIUGGI x DR. BARBARA STURM

PALAZZO FIUGGI

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OPI x Maanesten “When stars meet the moon”

OPI x MAANESTEN

OPI

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In My Douglas Era – Styling Room Hamburg

IN MY DOUGLAS ERA

DOUGLAS

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OPI Cocktail & Brunch Hamburg

OPI COCKTAIL & BRUNCH

OPI

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Oberpollinger Grand Opening 2022

OBERPOLLINGER GRAND OPENING 2022

OBERPOLLINGER

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Lanolips Influencer & Press Event 2025

LANOLIPS INFLUENCER & PRESS EVENT

LANOLIPS

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Kinga’s Wiesn 2024 with Influencers

KINGA´S WIESN 2024

KINGA MATHE

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Kinga Mathe x Lodenfrey Capsule Collection

KINGA MATHE x LODENFREY

KINGA MATHE

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Kinga Mathe x Almauftrieb Oktoberfest 2024

KINGA MATHE x ALMAUFTRIEB OKTOBERFEST 2024

KINGA MATHE

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Kinga Mathe x Almauftrieb Oktoberfest 2023

KINGA MATHE x ALMAUFTRIEB OKTOBERFEST 2023

KINGA MATHE

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Kinga’s Wiesn Dinner 2023 at Bayerischer Hof

KINGA´S WIESN DINNER 2023

KINGA MATHE

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Kinga Mathe Christmas Dinner 2023

KINGA MATHE CHRISTMAS DINNER 2023

KINGA MATHE

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Kinga Mathe Store Opening 2024 Munich

KINGA MATHE STORE OPENING 2024

KINGA MATHE

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Kinga Mathe Christmas Charity Dinner 2024

KINGA MATHE CHRISTMAS CHARITY DINNER

KINGA MATHE

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Almauftrieb 2024 at Lake Tegernsee

ALMAUFTRIEB 2024

KINGA MATHE

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Jaeger-LeCoultre Reverso Pop-up Munich

JAEGER-LECOULTRE REVERSO TIMELESS STORIES

JAEGER-LECOULTRE

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International Press Day SS24 Munich

INTERNATIONAL PRESS DAY SS24

GOERTZ INTERNATIONAL

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International Press Day SS23 Munich

INTERNATIONAL PRESS DAY SS23

GOERTZ INTERNATIONAL

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Hunkemöller Launch Event Cologne

HUNKEMÖLLER EVENT COLOGNE

HUNKEMÖLLER

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Hunkemöller Bra Party Munich

HUNKEMÖLLER BRA PARTY

HUNKEMÖLLER

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Hogan Xmas Planet Cocktail Party Munich

HOGAN XMAS PLANET

HOGAN

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Mother’s Day Event Nicki’s.com x Madame

MOTHER’S DAY EVENT NICKI’S.COM x MADAME

NICKI’S.COM

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Goldfield & Banks Launch at Fitzroy Munich

GOLDFIELD & BANKS SILKY WOODS ELIXIR

GOLDFIELD & BANKS

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Gianni Chiarini Pop-up at Ludwig Beck

GIANNI CHIARINI x LUDWIG BECK

GIANNI CHIARINI

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Gianni Chiarini Italian Aperitivo Munich

GIANNI CHIARINI ITALIAN APERITIVO

GIANNI CHIARINI

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ghd x Sephora Launch of the ghd iD Collection

GHD x SEPHORA

GHD

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ghd x Raffaello Summer Dinner Berlin

GHD x RAFFAELLO SUMMER DINNER

GHD

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ghd x InStyle – 20 Years of the Pink Edition

GHD x INSTYLE

GHD

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ghd x flaconi Pink Campaign Event

GHD x FLACONI

GHD

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ghd x Douglas Styling Lounge Frankfurt

GHD x DOUGLAS

GHD

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Hunkemöller x ghd Style & Bra Party Berlin

HUNKEMÖLLER x GHD STYLE & BRA PARTY

HUNKEMÖLLER

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ghd grand-luxe Launch at Alsterhaus Hamburg

GHD GRAND-LUXE @ALSTERHAUS

GHD

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ghd Dreamy Thank You Date Hamburg

GHD DREAMY THANK YOU DATE

GHD

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Forte Village x Chang Family & Friends Dinner

FORTE VILLAGE x CHANG

FORTE VILLAGE

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Doutzen Kroes x Hunkemöller Press Day

DOUTZEN KROES x HUNKEMÖLLER

HUNKEMÖLLER

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Douglas x Cocovero Oktoberfest Event

DOUGLAS x COCOVERO

DOUGLAS

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Dr. Barbara Sturm x Palazzo Fiuggi Event

DR. BARBARA STURM x PALAZZO FIUGGI

PALAZZO FIUGGI

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Dance into Style – Ingolstadt Village x Gala

DANCE INTO STYLE

INGOLSTADT VILLAGE

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Colmar Styling Lounge Munich

COLMAR STYLING LOUNGE

COLMAR

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Christmas Lighting Ingolstadt Village 2019

CHRISTMAS LIGHTING INGOLSTADT VILLAGE

INGOLSTADT VILLAGE

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Christian Louboutin Press Day FW19 Munich

CHRISTIAN LOUBOUTIN PRESS DAY FW19

CHRISTIAN LOUBOUTIN

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Christian Louboutin Press Day SS20 Munich

CHRISTIAN LOUBOUTIN PRESS DAY SS20

CHRISTIAN LOUBOUTIN

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LOVE CHOPARD Fragrance Launch

LOVE CHOPARD LAUNCH

CHOPARD

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Charlotte Tilbury Christmas Holiday Dinner

CHARLOTTE TILBURY CHRISTMAS HOLIDAY DINNER

CHARLOTTE TILBURY

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Caudalie Press Brunch with Mathilde Thomas

CAUDALIE PRESS BRUNCH

CAUDALIE

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Carl F. Bucherer Press Day Munich

CARL F. BUCHERER PRESS DAY

CARL F. BUCHERER

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Breakfast at Tiffany Salzburg Festival 2022

BREAKFAST AT TIFFANY SALZBURG

TIFFANY & CO.

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Breakfast at Tiffany 2021 at Mandarin Oriental

BREAKFAST AT TIFFANY 2021

TIFFANY & CO.

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Audi Generation Award 2021 Munich

AUDI GENERATION AWARD 2021

EDITION SPORTIVA

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Ann-Kathrin Götze x Hunkemöller Launch Dinner

ANN-KATHRIN GÖTZE x HUNKEMÖLLER

HUNKEMÖLLER

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Almauftrieb 2023 at Lake Tegernsee

ALMAUFTRIEB 2023

KINGA MATHE

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adidas Store Opening Wertheim Village

ADIDAS STORE OPENING WERTHEIM VILLAGE

WERTHEIM VILLAGE

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7 For All Mankind Store Opening Munich

7 FOR ALL MANKIND STORE OPENING

7 FOR ALL MANKIND

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11 Years SASSYCLASSY Anniversary Munich

11 YEARS SASSYCLASSY

SASSYCLASSY

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100 Years Colmar – Anniversary Party in Milan

100 YEARS COLMAR

COLMAR

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10 Years International Press Day FW23/24

10 YEARS INTERNATIONAL PRESS DAY

GOERTZ INTERNATIONAL

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To launch the new Oribe Hair Alchemy Bond Building Elixir, LOVEMARK conceived and produced an exclusive dinner above the rooftops of Munich. The entire experience was inspired by the campaign’s central idea: strength from within. The guest list brought together talents, lifestyle and trade media, and key retail partners from Germany, Austria, Switzerland, the Czech Republic and Poland. LOVEMARK managed the complete concept and execution – from the look and feel, setting and catering to invitations, stylings-slots, guest management and travel coordination. The campaign colours, a modern menu and individually engraved dumbbells translated the product story into every detail. The following morning, the theme of strength continued with a Pilates session for the travelling guests, completing a holistic launch experience that brought together product innovation, storytelling and personal connection.

Oribe Hair Alchemy Bond Building Elixir

ORIBE

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Community building is most effective when people don't just hear about a product — they experience it. For the launch of LANOLIPS' new SEPHORA range, we created a multisensory creator experience in Munich, bringing together a curated group of talents for an interactive Cookie Baking Class. By connecting the launch of the new White Chocolate Raspberry and Butterscotch Cookie flavors (Sephora exclusive Mini Bites Trio bundle) with a hands-on activity, creators were able to engage with the product in a more meaningful way — through taste, scent, touch and shared experiences. A great example of how community marketing and immersive brand experiences can turn a product launch into a memorable emotional moment.

LANOLIPS

LANOLIPS

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Together with aloé jewelry, we welcomed media, influencers, and friends of the brand to the stunning DO & CO AG Penthouse Suite overlooking Munich. Guests had the opportunity to discover the latest jewelry designs, meet founder Céline Widmer, and gain exclusive insights into the art of fine jewelry making. A special highlight was the live demonstration by a master goldsmith, who guided guests through the key steps of the creation process — with the chance to get hands-on themselves. A wonderful evening of inspiring conversations, exceptional craftsmanship, and timeless design. LOVEMARK Public Relations was responsible for the event organization and guest invitation management.

ALOÈ

ALOÉ

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Celebrating another exciting milestone for Kinga Mathe: last week, the brand opened its newest store — already the fourth location overall and the second in Munich. We are proud to have supported this special opening and wish Kinga Mathe and the entire team every success for this new chapter.  Internationally, it is often difficult to fully grasp the significance of Trachten fashion in Bavaria. In Munich especially, these garments are far more than traditional attire — they reflect cultural identity, exceptional craftsmanship, and an important part of the city’s fashion landscape. At the same time, the growing global interest in these unique designs highlights how strongly authenticity, heritage, and timeless quality resonate in today’s fashion world. As an internationally oriented agency, we are especially happy to support brands that preserve and reinterpret this special aspect of Bavarian fashion culture for a contemporary audience. Picture Credit: Andrea Vodermayr

KINGA MATHE STOREOPENING

KINGA MATHE

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We had the pleasure of supporting the exclusive pre-opening of the second high-class Reformer Pilates studio by PLX in Munich as PR partner. In an intimate setting, we curated and hosted sessions for press and selected influencers – filled with energy, focus, and definitely a few sweaty moments on the reformer. A big thank you to everyone who joined us and made this day so special. Picture Credit: Elli Fot / @bygazelli

PLX STUDIOS

PLX STUDIOS

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On March 3, Lovemark PR had the pleasure of organizing a press lunch celebrating the launch of the Eternal Curls Collection by Oribe. The event was dedicated to celebrating and embracing curls—highlighting their beauty, versatility, and the importance of the right care and styling. During an inspiring live demonstration, Global Artist Jesús Rodriguez showcased how to use the new collection and shared expert tips on defining, styling, and caring for curls. It was a wonderful opportunity for guests to experience the products up close and learn more about the philosophy behind the line. A special thank you to Nuanz Dining for the exceptional culinary experience and to Stefanie Schäfer for the beautiful floral arrangements that perfectly complemented the atmosphere of the event.

ORIBE

ORIBE

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For the first influencer event of DIARA Studios in Germany, we supported the brand with end-to-end execution. During an elegant seated lunch hosted by Alexandra Seifert, the sparkling jewelry pieces were showcased in a refined setting. Our team managed the collaboration with the talent host, guest handling, location scouting, and concept development. We also took care of the content briefing, on-site support, and post-event follow-up. The result: a premium brand experience that introduced DIARA Studios to the German market with impact.

DIARA STUDIOS

STÜTZ

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On Friday, September 26, 2025, designer Kinga Mathe and renowned jeweler Wempe hosted the first Gentlemen’s Wiesn. This special collaboration brings together two luminaries in their respective fields: Kinga Mathe, known for her exclusive traditional fashion with a modern twist, and Wempe, the epitome of fine watchmaking and exquisite jewelry from German manufacturers. The event kicked off with a stylish get-together at the Wempe store, which provided the perfect setting for networking and getting in the mood before heading to the Käfer tent for a visit to the Wiesn. Numerous guests gathered in the authentic Oktoberfest atmosphere, including well-known personalities such as actors Clemens Schick and Klaus Steinbacher (Oktoberfest 1900), GNTM winner 2025 Moritz Rüdiger and many more

WEMPE x KINGA MATHE

KINGA MATHE

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The legendary traditional costume event ‘Almauftrieb’ took place for the third time on Sunday 29 June 2025 as a summer edition at Gut Kaltenbrunn against the beautiful backdrop of Lake Tegernsee. Guests accepted the invitation from Kinga Mathe and Philipp Greffenius to enjoy atmospheric music from house and court bands Sternthaler and Birkldobler and culinary highlights from Feinkost Käfer. The guests celebrated in traditional costume in a summery atmosphere, including well-known names such as influencer Sandro Cap, married couple & restaurateurs Caterina and Peter Hubert, socialite Sylwia Klose, radio presenter & DJ Felix Moese, presenter Jenny Knäble, presenter Neda Peemüller, manager & influencer Ann-Katrin Schmitz, influencer Philip Schubert and influencer Farina Yari. Many of the guests were kitted out by Kinga Mathe with the latest collection for the event.

ALMAUFTRIEB 2025

KINGA MATHE

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From July 4 to 6, 2025, hostess Nike Schröder transformed the Forte Village Resort in Sardinia into the setting for an exclusive lifestyle weekend. Around 160 guests from the worlds of entertainment, business, media, social media, sports and medicine arrived in style – with a private charter flight by ITA Airways directly from Munich. Highlights included a performance by Giovanni Zarrella during the “Notte Italiana” and a 4-hands gala dinner by 3-star chef Heinz Beck and Chang from Munich. In addition to ITA Airways, Ferrari Trento and ghd were among the main partners. Other sponsors included Lanolips, Bärbel Drexel, OPI, Culti Milano, Yalea, and Amatrius. Prominent guests included Rúrik Gíslason, Nele Kiper, Manou Lubowski, Kinga Mathe, Lothar Matthäus, Selina Mour, Neda Peemüller, Luna Schweiger, Karen Webb, LYZA and Jana Ina Zarrella – a weekend full of style, indulgence, and Mediterranean ease.

UNIQUE MOMENTS

FORTE VILLAGE

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