NEWS 2020 · PR EVENTS & LAUNCHES IN MUNICH

After a highly successful collaboration with Rebecca Mir in October 2020, Hunkemöller is proud to present a new collection with the new mother in fall.

For this second collection, Rebecca wanted to work with the Hunkemöller design team to create lingerie that empowers every woman to be their most beautiful self. The renewed joint project impressed both Rebecca and Hunkemöller.

“This was really a dream come true. Creating my own collection with styles that feel like me. I fell in love with the new shades of blue that we introduced as well as the beautiful bodies that can be worn at any moment of the day. The shoot in Ibiza was amazing. Of course I was a bit nervous having just given birth but I’m so happy with the end result, I could’t be more proud of.” – Rebecca Mir

The photo shoot for the new Hunkemöller x Rebecca Mir collection is the first shooting after the birth of her first child.

Tiffany & Co. invited a select number of journalists to a Breakfast at Tiffany in the penthouse of gallery owner Michael Fuchs in Berlin-Mitte on July 02, 2021.

Under the motto "Artistry & Brilliance", the sparkling jewelry pieces of the traditional New York jeweler could be admired in an artful ambience: Iconic pieces, among others, based on the designs of design legends Jean Schlumberger and Elsa Peretti, who once worked for the house.

In reference to the colors of the Tiffany Legacy Gemstones, Hamburg-based artist Paul Schrader had created a work in powerful colors especially for the occasion. Extraordinary flower sculptures by a Berlin florist completed the exclusive jewelry presentation.

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Just in time for the beginning of spring, we are thrilled to introduce yet another lovebrand to our portfolio! From now on we welcome TAUSENDSCHÖN as a new client at LOVEMARK Public Relations and look forward to many healthy moments of pleasure!

Founder Kerstin Pooth has so far been professionally at home in the fashion and lifestyle world.

But her great passion has always been cooking and baking. For over 20 years, she has been developing new recipes in her professionally equipped kitchen. She especially enjoys desserts - and ice cream is her favorite!

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We are very delighted to welcome Charlotte Tilbury Beauty as a new client at Lovemark Public Relations from February onwards!

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Within a very short time Charlotte managed to lead her beauty brand to an absolute cult status and inspires makeup fans all around the world.

Her skincare and makeup products emphasize natural beauty and create the most glamorous looks!

We are more than happy to support ghd not only regarding influencer marketing but as from now also concerning public relations.

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For already 20 years, ghd revolutionizes the whole beauty universe over and over and has been providing incomparable GOOD HAIR DAYS – by innovative technologies and an extensive collection of hair styling products.

We are very pleased to welcome Rituals Cosmetics Germany as a new client at LOVEMARK Public Relations!

Raymond Cloosterman, founder of Rituals Cosmetics, got his inspirations from the wisdom and ancient traditions of far eastern cultures. Even 20 years ago, he experienced first hand that rituals enhance the beauty of even the smallest things.

Since then, he keeps creating happy moments with his variety “rituals”.

On 19th of October 2020, LOVEMARK PR welcomed the model and presenter Rebecca Mir to Munich. In the Hotel Beyond Rebecca presented herself, in an exclusive set-up, as the face of the latest lingerie collection of Hunkemöller and was available for interviews in print, TV and online media from Germany.

LOVEMARK PR was responsible for the organization and realization of the event as well as the generation of exclusive interviews, an additional Instagram-Live shopping event with a media partner as well as a coordinated Influencer campaign on the occasion of the collection launch.

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On September 30th, Hunkemöller and ghd invited to an exclusive Bra & Style party in the Hotel Zoo in the heart of Berlin.

In a spectacular suite with a unique set-up, the influencers enjoyed fine food and drinks and tried on the latest Hunkemöller lingerie collections after styling by ghd.

Toni Dreher (@oluwatonilobaa), Victoria Jancke (@ victoria.jancke), Irene Seifert (@ireneasamoahofficial), Julia Steyns (@juliasteyns), Julianna Townsend (@julianna) were there.

LOVEMARK PR was responsible for the organization of the event, guest handling and set-up.

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With a special eye on generation Z LOVEMARK PUBLIC RELATION created a made to measure Influencer campaign on TikTok and Instagram for Stadtwerke München.

The content informs in an entertaining way about the new „365-Euro-Ticket“ and invites to explore the city.

We are really excited to welcome Patchology as a new client at LOVEMARK Public Relations.

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More than ten years ago, Patchology started to work with substantial technologies used in the medical field. Since then, the brand transferred their expertise and developed a broad portfolio of multifunctional patches with an instant effect for the daily beauty routine.

We are very excited to welcome ghd as a new client with focus on influencer marketing at LOVEMARK Public Relations.

Established in 2001, the styling brand ghd has ever since conquered the market with a broad range of innovative hair styling products and inspires people to have a "GOOD HAIR DAY" every day.

The brand continues to revolutionize the beauty industry with smart new product ideas and is recognized as the leading hair styling company.

The launch event of the new scent LOVE CHOPARD was all about the queen of flowers - the rose.

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From the name of the location and the luxurious decoration to food and beverage everything was dedicated to the rose.

In this highly exclusive framework the perfume was presented to a selected group of journalist and Influencer.

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We are really happy to welcome Peter Thomas Roth and Styledry as our new clients at LOVEMARK Public Relations!

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Both brands belong to the dutch distributor MDV, which is specialized on young and upcoming niche beauty brands.

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The skincare brand Peter Thomas Roth is distinguished by highly effective formulas, Styledry revolutionizes the daily haircare routine.

We are really happy to welcome Albrecht & Dill Cosmetics as our new client at LOVEMARK Public Relations!​​

Since 1950, Albrecht & Dill is dedicated to the distribution of exclusive niche- and luxury-brands in the beauty and lifestyle sector.

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The portfolio offers an exciting brand mix of international high-end perfume brands: Maison Francis Kurkdjian, Goutal Paris, Amouage, Salle Privée, Maison Crivelli, Chopard, Juliette has a Gun, Bdk, Philipp Plein, Comptoir Sud Pacifique, Widian, Rose of Arabia, Hugh Parsons, Lalique and Jaguar.