NEWS 2022 · PR EVENTS & LAUNCHES IN MUNICH
OPI BRUNCH & COCKTAIL HAMBURG
On December 5th OPI invited to a manicure brunch/cocktail at the Hotel Tortue in Hamburg.
In the morning, various press representatives from Hamburg had the opportunity to get to know the new additions to the Nature Strong range, the Christmas collection 2022 as well as the iconic shades of OPI. Guests were invited to test the nail polishes directly on site during a manicure and to personalize their OPI nail polish with a personal engraving.
In the evening, influencers were invited to a manicure cocktail to discover the Christmas collection - including manicure, engraving and flying dinner.
INTERNATIONAL PRESSDAY SS23
This season, we were particularly pleased about the large number of participants at the International Press Day: more than 240 top-class media representatives from Germany, Austria and Switzerland, including a large number of freelance fashion, beauty and lifestyle editors as well as stylists and influencers followed the invitation to Prisco Haus in Munich.
Numerous international high-end brands took once again the opportunity to present their collections as well as to cultivate and establish their contacts.
LOVEMARK PR provided guest-management and on-site support.
JAEGER-LECOULTRE
From 4 to 15 November 2022 Jaeger-LeCoultre presented the exclusive Reverso Timeless Stories exhibition opening to the public in Munich’s Fünf Höfe. Visitors were able to immerse themselves in the world of horology and find out more about the story of the iconic Reverso. The exhibition was divided into three sections: The art installation Spacetime by the US artist Michael Murphy enabled the viewer to experience the complexity of a movement in 3D. The Reverso Exhibition showcased a selection of models from this iconic collection. The journey through time continues in the Art Déco-style 1931 Café, immersing guests in the culinary delights of the era in which the Reverso was born.
LOVEMARK PR supported with the press work as well as with the organization of the press and influencer opening.
GHD GRAND-LUXE @ALSTERHAUS
On October 24, ghd celebrated the launch of the new ghd grand-luxe collection in hamburg. True to the motto "celebrate good hair days like never before", the evening started with a glamorous styling of the ghd family with the new tools of the limited Christmas collection. After an initial champagne reception, the eight-meter high windows of the Alsterhaus in hamburg were unveiled together with campaign face Pamela Reif and also celebrate the new ghd counter on site. The evening was then celebrated with a glamorous dinner and a final after-show party. Pamela Reif was joined by numerous top German beauty influencers from the ghd family.
LOVEMARK PR provided support in the area of organization and guest-management.
PETIT BATEAU
Petit Bateau presented the new nurturing perfume for children & the new S/S 2023 collection on October 17 at Goldberg Studios. Selected guests and their children enjoyed a colorful afternoon with baby massage- /floral workshop and a meeting with the perfumer.
The fragrance is a combination of care product and perfume and was created especially for infants (0 to 3 years).
The hypoallergenic formula is made of 97.5% natural ingredients and contains no alcohol. Perfumer Karine Dubreuil was inspired by her childhood memories in Grasse and her own children when creating this fresh, delicate eau de cologne.
LOVEMARK PR supported the Parisian agency Desscode around guest management.
TIFFANY WIESN 2022
"O`zapft is" again: To kick off this year's Munich Oktoberfest, Sandra Mohsni, Vice President Tiffany & Co. Northern Europe, invited to the traditional Breakfast at Tiffany´s at the Tiffany & Co. flagship store in Residenzstraß, Munich.
The happening at the Munich store, which was opened 35 years ago as the first presence of the American jeweler in Germany, is associated with a long-standing tradition. For more than 20 years, Tiffany & Co. has invited well-known personalities, customers and friends of the house to the store on the occasion of the world's largest folk festival to celebrate the latest design creations and enjoy the exclusive get-together. After a Covid-19 break of more than two years, Sandra Mohsni was delighted to welcome numerous personalities from the movie, fashion and media industry, including Valerie Huber, Antje Traue, Tim Oliver Schultz, Jasna Fritzi Bauer, Caroline Winberg and the social media shooting stars, the Elevator Boys.
BREAKFAST AT TIFFANY SALZBURG
With a curated high jewelry collection and numerous guests from the worlds of culture, business and politics, Tiffany & Co. celebrated the Salzburg Festival 2022 at the end of July. In partnership with Claudia Gugger-Bessinger, entrepreneur and initiator of the "Passauer Runde," Sandra Mohsni, Vice President Tiffany & Co. Northern Europe, invited around 70 exclusive guests to a Breakfast at Tiffany at the Hotel Sacher.
Among the notable personalities were Babette Albrecht, Prof. Dr. Augustinus Bader, Prof. Dr. Marion Kiechle, Director Agnes Husslein, Luise Kinseher, Serge Dorny, Anita Müller and Marianne Wille. With Anita Rachvelishvili, Piotr Beczala and Erwin Schrott, the star cast of Giuseppe Verdi's AIDA was also on site. Highlights of the curated jewelry collection presented in Salzburg included the legendary masterpieces of Jean Schlumberger, in addition to unique diamond creations and design icons such as the Bone Cuff by Elsa Peretti.
WELCOME GIANNI CHIARINI
We are very pleased to welcome our new client Gianni Chiarini. Starting today, we´ll support the premium handbag brand from Florence in the areas of public relations, influencer marketing as well as media collaborations.
Since the late 1990´s, Gianni Chiarini stands for clear shapes, fine material and Italian craftsmanship, creating sophisticated handbags and accessories "made in Italy" for the modern, independent woman. Over the years, the brand has become a darling of the fashion scene in Italy and Asia, and together with us it will expand and consolidate its brand awareness in the German market. Gianni Chiarini is available in its own boutiques in Italy and Japan, in its online shop and at selected retailers in Germany.
OBERPOLLINGER GRAND OPENING
Since many years Oberpollinger stand for exclusive fashion and great brands in the heart of Munich.
The Grand Opening of the new designed fashion floors was celebrated with live music from Ätna and the DJane duo Alyssa & Gia, open bars and culinary highlights by star chef Dalad Kambhu and Do&Co. Many celebrities and personalities from politics, economy and fashion followed the invitation of André Maeder and Alexander Repp. VIPs such as actor August Wittgenstein, top model Franziska Knuppe, President of the Bavarian Parliament Ilse Aigner, cabaret artist Monika Gruber, Bavarian Interior Minister Joachim Herrmann, model agent Peyman Armin, investor René Benko, jewelry designer Saskia Diez, entrepreneur Simone Mecky-Ballack and U.S. Consul General Timothy E. Listen enjoyed the fashionable ambience as well as about 2000 guests.
LOVEMARK was happy to support the KaDeWe Group again by creating made to measure guest and VIP list, handling the guest-management and VIP bookings as well as in the field of PR.
REBECCA MIR & MASSIMO SINATO x HUNKEMÖLLER
Rebecca Mir launches her third collection with Hunkemöller.
After the exciting lingerie collections, Rebecca Mir is releasing a swimwear line for the first time. And she's got some help: her husband Massimo is adding two swim shorts to the beachwear.
During a joint visit to the Hunkemöller flagship store in Munich, the model and the dancer answered all their fans' questions about the latest it-pieces of the swimwear collection at a meet & greet & press interviews.
GHD x SEPHORA
On 9 April, ghd and Sephora Germany celebrated the limited edition ghd iD Collection with a spectacular launch event! The limited edition in soft pastel shades is all about Gen Z and represents creativity and individuality.
At the Sephora headquarters, the campaign faces and Tik Tok stars Lisa and Lena presented the new #ghdiD Collection in an exclusive get-together for the invited VIPs and influencers. In addition to brand ambassadors such as fitness Youtuber Pamela Reif and entertainer Riccardo Simonetti, model Leni Klum, the Tik Tok Stars Elevator Boys and numerous top German beauty influencers such as Ana Johnson, Jessie de Oliveira and Celine Bethmann were among the guests present.
Lovemark provided support in the area of nano-influencer-guest management.
INTERNATIONAL PRESS DAY 2022
It was a special pleasure to support Goertz International again in the preparation and execution of the International Press Day and to invite to Prisco Haus in Munich after a 2-year break on April 27, 2022. Numerous international high-end brands took the opportunity to present their collections as well as to cultivate and establish contacts.
More than 180 top-class media representatives from Germany, Austria and Switzerland, including a large number of freelance fashion-, beauty- and lifestyle-editors as well as stylists and influencers participated in the spring-issue of the press day.
SPRÜNGLI @ AIRPORT MUNICH
On April 4th, 2022, the renowned Swiss Haut Chocolatier Sprüngli opened its first retail store in Germany at Munich Airport. Having already successfully run a pop-up store at Munich Airport, Sprüngli, the pioneer of Grand Cru chocolate, is now expanding to Germany with a permanent location.
In time for the store opening, LOVEMARK informed the German media via a personal newsletter. In addition, selected editors from the food & lifestyle sector were surprised in advance with an exclusive Sprüngli snack package.
GHD x FLACONI
Two brands, one mission: "Take Control Now" - under this motto, ghd launched this year's Pink campaign for the second time in a row and, at the same time, drew attention to the importance of breast cancer prevention and a regular self-check as part of a joint event with flaconi.
Experienced health experts from DKMS LIFE answered all the questions on the subject of breast cancer screening from the invited guests, who included social media star Lisa-Marie Schiffner, journalist and lifestyle expert Annette Weber, photographer Simon Lohmeyer, and model and singer Marie Amiére, and also showed how women can perform the scan themselves at home.
WELCOME BACK MDV EUROPE
We are delighted to welcome MDV Europe back as a client of LOVEMARK Public Relations and to bring the exciting brands of the Sales Platform to the attention of key press contacts:
True Botanicals stands for luxurious & conscious skincare with a range of pure, sustainable and vegan products that harness nature's natural intelligence.
Peter Thomas Roth's brand philosophy is simple: breakthrough formulas. Amazing results.
Patchology offers products that are multifunctional and versatile, reinventing beauty routines.