KINGA MATHE CHRISTMAS CHARITY DINNER
On Tuesday, 3 December 2024, Munich-based traditional costume label Kinga Mathe rang in the Christmas season and invited an illustrious group of 56 guests to the Brenner Chalet for a glamorous Christmas dinner.
The Christmas season brings contemplation and generosity to the fore. Kinga Mathe presented a donation of 10,000 euros to UNICEF that evening. Model Franziska Knuppe accepted the cheque on her behalf as project sponsor and supports an aid project against child labour with the donation. The guests, including well-known names such as Alicia Andrich, wife of national football player Robert Andrich, model Alessandra Geissel, Lina Kimmich, actress Nele Kiper, Sylwia Klose, Füsun Lindner, celebrated in a festive atmosphere, Presenters, models and twinfluencers Julia and Nina Meise, model Monica Meier-Ivancan, Anika Neuer and many more.
7 FOR ALL MANKIND STOREOPENING
On Wednesday 13th November, Lovemark PR and 7 for all Mankind welcomed numerous guests to the brand new store in the heart of Munich to celebrate the opening in style.
Accompanied by cool music, delicious finger food and refreshing drinks, we celebrated the brand and the store together with numerous influencers and socialites. In the run-up to the event, we made sure that everything was perfectly prepared - from guest, invitation and event management to window dressing and lighting. On site, our team supported the event and made sure it was a success.
WELCOME BÄRBEL DREXEL
We are delighted to welcome Bärbel Drexel as a new client to LOVEMARK PR. From now on, we will be supporting this pioneering brand in naturopathy with our expertise in the field of pr.
For more than 30 years, the Bärbel Drexel brand has stood for high-quality products in the field of naturopathy and pursues the vision of making the healing power of nature accessible to everyone. To this end, Bärbel Drexel preserves valuable knowledge of medicinal plants and develops natural, effective dietary supplements and natural cosmetics that are easy to use in everyday life - for health, beauty and well-being. The broad portfolio includes over 200 products for a wide range of applications - from defence, women's health and metabolism to vitality and energy.
WELCOME GIRLS MUST HAVE
The swimwear label 'Girls Must Have' has been part of our fashion portfolio at LOVEMARK Public Relations since autumn 2024 - we are delighted to welcome the brand! We look forward to supporting and strengthening the brand in the areas of press relations and social media.
'Girls Must Have' captures the essence of exclusive and innovative swimwear that goes far beyond style. The brand inspires women to celebrate their uniqueness and embrace their inner strength. With a clear focus on inclusivity and premium quality, it sets new trends in the world of swimwear. The innovative tops feature discreetly integrated breast pockets to accommodate prostheses if required - a groundbreaking feature for comfort and self-confidence.
AN`DA BEAUTY BREAKFAST
At the beginning of November 2024, an exclusive beauty breakfast was held at the Mimosa Brunch Club in Hamburg, where invited journalists were able to experience Anna Maria Damm's clean skincare line AN'DA. In a cozy atmosphere and with delicious food, the guests were given a deep insight into the brand and its philosophy - by founder Anna Maria Damm herself. In addition to exciting conversations and an intensive exchange on the topic of beauty, there was the opportunity to test all products on site. A very special highlight was the sneak preview of an AN'DA product even before the official launch.
RITUALS WINTER EDITION LAUNCH EVENT
For the launch of the new limited winter edition of Rituals, we accompanied a select group of journalists and influencers from Germany and Austria to Amsterdam. Over the course of two days, the group had the opportunity to explore the city and the brand's origins and take part in a carefully organised programme. For the glamorous evening event, the headquarters were festively transformed, Raymond Cloosterman, founder and CEO of Rituals, took the opportunity to personally welcome the guests and there were many interactive surprises in store for the guests.
KINGA´s WIESN 2024
Oktoberfest is in full swing, and designer Kinga Mathe set a stylish highlight with her debut event ‘Kinga's Wiesn’. On 27 September 2024, she invited renowned influencers such as Farina Opoku, Riccardo Simonetti and many other influencers to the Käfer Wiesn Schänke to celebrate her first own Oktoberfest event.
The event kicked off with an exclusive styling lounge in the Louis Hotel, where guests could get styled, enjoy Oktoberfest games and have their portraits taken. Afterwards, a rickshaw shuttle took the influencers directly to the festival grounds, where the atmosphere reached its peak.
We provided our client with comprehensive support in advance in the areas of guest management, invitations and event organisation and ensured that the event ran smoothly and successfully on site.
KINGA MATHE x ALMAUFTRIEB 2024
As every year, the legendary traditional event “Almauftrieb” took place on Sunday, September 22, 2024 in the Käferschänke at the Oktoberfest. In a wonderful Oktoberfest atmosphere and in a great mood, the guests followed the invitation of traditional costume sponsor Kinga Mathe, including well-known names such as model Sarah Brandner, actress Nele Kiper, presenter Jennifer Knäble, influencer Füsun Lindner, model Monica Meier-Ivancan , twinfluencers and models Nina and Julia Meise, podcaster Sandy Meyer-Wölden with partner Alexander Müller, actress Laura Osswald, presenters Neda Peemüller, Funda Vanroy, and presenter Karen Webb as well as influencer Carina Zlavine.
Lovemark PR supported Kinga Mathe with event preparation, guest handling, celebrity dressing and accompanying PR activities.
TIFFANY & CO. WIESN 2024
It's finally ‘o`zapft is’ again: to kick off this year's Oktoberfest, Stanislas Kiabski, Managing Director Tiffany & Co. Northern Europe, invited guests to the traditional Breakfast at Tiffany in the Tiffany & Co. store on Residenzstraße in Munich - and then to the Käfer festival tent. In line with the new Icons communication campaign (With Love, Since 1837), the event took place for the first time in exclusive media co-operation with Germany's largest people magazine BUNTE.
For over 20 years, the luxury jewellery brand Tiffany & Co, which has been based in Munich for 37 years, has been inviting guests to the store to celebrate the latest creations and exchange ideas at the world's biggest folk festival. Every year, guests look forward to the stylish start to the ‘fifth season’ in Bavaria. Host Stanislas Kiabski rang in the season with customers and numerous personalities from society, showbiz, business, fashion and art.
DOUGLAS x COCOVERO
This year, Douglas Cosmetics collaborated with the Munich dirndl brand Cocovero for the Oktoberfest. The event began with stylings by Dyson and Armani Beauty at the Rosewood Hotel's Salon Preysing, where the Talents were also staying. After the styling, this year's VIP guest was unveiled, Lucien Laviscount, the audience favourite from the Netflix hit series "Emily in Paris". Afterwards, everyone travelled by Mercedes-Benz shuttle to the Oktoberfest grounds, where they celebrated the start of the Oktoberfest together in the Schützenzelt.
Lovemark PR had the honour of supporting the event organisation, including the conception and implementation of the set-up of the styling location and the hotel rooms in the Rosewood Hotel, as well as the coordination and commissioning of the shuttle and security service.
TIFFANY & CO. ICON DINNER
Tiffany & Co. illuminated Berlin with an exclusive Icons Dinner at the historic Kranzler Eck, where timeless elegance met contemporary sophistication. The evening, hosted by brand ambassadors Ruby O. Fee and Matthias Schweighöfer, celebrated Tiffany’s iconic jewelry collections in a setting as iconic as the pieces themselves.
Renowned guests such as Alica Schmid, Anna Schürrle, Leony, Lena Gercke, Hadnet Tesfai, the Elevator Boy and many more celebrated in style under the dress code “Fete Blanche” and wore matching Tiffany & Co. designs to bid a fitting farewell to summer.
HUNKEMOELLER EVENT COLOGNE
In collaboration with Hunkemöller, Lovemark PR organised an exclusive event at the Cologne flagship store on Friday 23 August to present the launch of the new collection ‘A BRA FOR EVERY MOMENT’.
We celebrated the collection together with the campaign face Laila Hasanovic, numerous influencers and the Hunkemöller community with cool music, delicious finger food and refreshing drinks. Thanks to the support of ghd, who provided an exclusive styling lounge and accompanied by fashion photographer Jeremy Moeller, the A BRA FOR EVERY MOMENT campaign was celebrated in style. We provided our client with comprehensive support in the areas of guest, invitation and event management in the run-up to the event and finally successfully completed the realisation on site.
CARL F. BUCHERER PRESSDAY
On Tuesday 23rd July, we had the pleasure of hosting the press day for Carl F. Bucherer at our offices at Lovemark PR, in Munich.
We had the opportunity to invite great journalists and present the newly launched watch models of the Manero collection, as well as other great watch models from the Swiss watch manufacturer.
These could be examined live, as well as a new watch innovation that was presented for the first time to our German watch trade press, before the public.
In addition to great conversations about the finesse of Carl F. Bucherer, delicious treats were served by Alexa von Harder.
IN MY DOUGLAS ERA
Together with OPI, ghd, one.two.free!, Wella Professional, Jimmy Choo and NARSissit, influencers were styled "stage ready" for the Taylor Swift concert in Hamburg.
OPI made the whole place shimmer! The OPI Styling Room sparkled in the Taylor Swift Era "Midnights" colors blue and silver. With the new Infinite Shine line, spectacular trend nails were conjured up for the creators. The repairing treatment-hero Repair Mode provided the perfect care. Lovemark PR supported OPI with on-site support and with conceptual planning in advance.
KINGA MATHE STORE OPENING
On Thursday, 4 July 2024, Kinga Mathe opened her first Kinga Mathe store in Munich with an exclusive VIP event.
Located in the heart of the city centre, close to Maximilianstraße, this modern location now delights traditional costume lovers.
The guests, including well-known personalities such as interior designer Cosima Auermann, actress Annika Blendl, model Sarah Brandner, professional handball-player Anika Neuer, presenter Alessandra Geissel, actress Nele Kiper, Model Franziska Knuppe, Presenters, Models and Twinfluencers Julia and Nina Meise, Model Monica Meier-Ivancan, Podcaster and Presenter Alessandra Meyer-Wölden, Biathlete and Cross-Country Skier Miriam Neureuther, Lawyer Dr. Nadja Anna zu Schaumburg-Lippe and well-known Munich faces. All guests were dressed by Kinga Mathe for the evening.
CAUDALIE EVENT
Beautiful with the power of grapes - Mathilde Thomas, founder of the renowned French beauty brand Caudalie, visited Munich on 19 June.
On this occasion, Lovemark supported the invitation to a press brunch at the Roosewood Hotel and an evening rooftop cocktail all in white. Lovemark also handled the pre-organisation of the evening event, including bookings, briefings and conception.
Around 100 guests enjoyed a summery evening with that certain French flair.
KINGA MATHE ALMAUFTRIEB 2024
For the second time, the legendary traditional costume event "Almauftrieb" took place on Sunday, 16th of June 2024, as a summer edition at Gut Kaltenbrunn against the beautiful backdrop of Lake Tegernsee.
Guests accepted the invitation from Kinga Mathe and Philipp Greffenius to enjoy atmospheric music from Oktoberfest band Gerry & Gary and culinary highlights from Feinkost Käfer.
The guests celebrated in traditional costumes in a summery atmosphere, including well-known names such as comedian Negah Amiri, Influencer Antigona Bislimi, Influencer Füsun Lindner, model Monica Meier-Ivancan and her husband, presenters, models and twinfluencers Julia and Nina Meise, actress Christine Neubauer and her husband, presenter Neda Peemüller and dressage rider Selina Söder.
TIFFANY & CO. x VIENNA
The luxury brand presents its legendary diamonds in Rosewood Vienna.
Selected Austrian press was able to experience the process of finding the right Tiffany diamonds by a excurse from a Belgian Gemmologist and to have a look at extraordinary pieces such as jewelry from Jean Schlumberger or other collections.
Afterwards the attendees had a bit of L.A vibes while enjoying a delicious breakfast on the rooftop.
OPI @COACHELLA FESTIVAL
On the occasion of Coachella 2024, OPI Germany invited two exclusive German talents on a brand trip to L.A. for sightseeing, to Calabasas to the Wella Studios and to Palm Springs for the festival.
Lovemark PR took over the talent communication and negotiation of the cooperation, as well as the flight and accommodation bookings. In addition to the brand trip, ghd, Douglas Cosmetic and OPI Germany teamed up and invited German influencers to an exclusive styling villa in Palm Springs. Talents were able to style and relax there before the festival and then take the shuttle to Coachella.
Lovemark PR provided support in sending out the invitations and booking the styling appointments.
FERRARI TRENTO LADIES LUNCH
On the 7th of March 2024, one day before International Women's Day, Camilla Lunelli, who runs Ferrari Trento in the third generation together with her family, hosted a "Ladies Lunch" at the Restaurant Kaefer-Schaenke. A colourful get-together of great and strong women focusing on travel, food, culture and lifestyle, and who want to support the ever-growing role and importance of women in the world of wine.
Camilla Lunelli, together with guest speaker Christiane Grafe, shared personal anecdotes as well as details about the two largest and most popular Italian and German wine organizations, which are run exclusively by women.
In addition to an exquisite spring menu, various sparkling wines from Ferrari Trento were served.
GOLDFIELD & BANKS EVENT
The Australian pioneering brand in the perfume industry, GOLDFIELD & BANKS, once again celebrated the launch of another unique fragrance - SILKY WOODS ELIXIR - at Fitzroy Munich in March 2024. Accompanied by a beautiful sunset and Australian food and wine, guests not only had the opportunity to get to know the diverse fragrances, but also to talk to the brand's founder and nose, Dimitri Weber, about his creations in person. By the end of the evening, each guest had gained exclusive insights into the philosophy behind the brand and found their own personal GOLDFIELD & BANKS favorite.
WELCOME LANOLIPS
In November 2023, we warmly welcomed Lanolips to the LOVEMARK Public Relations Beauty portfolio. We look forward to supporting this renowned love brand in the areas of press relations, event management and social media in the future.
The Australian brand Lanolips became famous with The Original 101 Ointment Multipurpose Superbalm - a rich balm for dry and chapped lips, cuticles, elbows and much more! 100% natural for 101 applications. The unique formula is enriched with pure Australian lanolin for extreme moisturisation.
GHD DREAMY THANK YOU DATE
Under the motto "Dreamy Thank you Date", ghd invited together with LOVEMARK to Hamburg on December 04, 2023.
In the brand new Gotcha Matcha store of ghd Ambassador Jessica De Oliveira, invited journalists and influencers were able to discover live this year's glamorous ghd Christmas Edition, which presents itself as a magical "Dreamland" with seductive styling tools in jade and rose gold. Those who wanted had the chance to receive a professional hair style by a ghd expert or to find out more about themselves from an astrologer through a birth chart reading. Guests were treated to culinary delights with Jessica's delicious matcha creations - hot or cold, there was something to suit every taste. A cozy get-together with inspiring gift ideas that are a real eye-catcher under the Christmas tree!
KINGA MATHE CHRISTMAS DINNER
On Monday, December 4, 2023, the traditional costume label Kinga Mathe rang in the festive pre-Christmas season and invited an illustrious group to the Brenners Chalet for a glamorous Christmas dinner.
The guests, including well-known personalities such as model Sarah Brandner, socialite Tanja Ehrmann, restaurateur and socialite Caterina Hubert, actress Nele Kiper, former national team player Miroslav Klose with his wife Sylwia Klose, content creator Füsun Lindner, presenters, models and twinfluencers Julia and Nina Meise, model Monica Meier-Ivanca and actress Elena Uhlig, celebrated in a magnificent Christmas atmosphere. Many guests were outfitted by Kinga Mathe for the evening
CHARLOTTE TILBURY XMAS HOLIDAY DINNER
On November 28th, 2023, Charlotte Tilbury and LOVEMARK hosted a glamorous "Thank you"-Christmas Holiday Dinner. While it was snowing outside, invited top journalists and the most successful Influencer celebrated in a cozy atmosphere at Brenner's Chalet with a festive dinner. Not only did the guests' outfits sparkle, but the beautiful products from this year's Charlotte Tilbury Holiday Collection also made everyone's eyes light up.
All guests had the opportunity to get pampered with a make-up touch-up by the brand's make-up professionals. An evening that everyone will remember fondly and that generated a proud reach of over 37 million!
INTERNATIONAL PRESS DAY SS24
The last Pressday edition was infused with a touch of Italian flair! Various international high-end brands used this beautiful platform to present their latest collections and to establish and maintain close ties with the DACH press, stylists, industry insiders, influencers and talent managers.
Lovemark Public Relations was once again involved in supporting guest management both before and during the event. Lovemark Public Relations was also actively involved in the event itself with numerous clients.
TIFFANY & CO. FLAGSHIP STORE OPENING BERLIN
Tiffany & Co. celebrated the opening of its new flagship store at Kurfürstendamm 189 in Berlin on November 22, 2023. The company collaborated with four up-and-coming artists from the Berlin art scene. Claudia Wieser, Luki von der Gracht, Theresa Volpp and Timo Helgert were invited to be inspired by the Tiffany & Co. universe and its unmistakable blue (Pantone 1837C) to create new works of art. On the 270 square meters, Tiffany & Co. also presents works ranging from historical archives to contemporary art by Richard Prince. The new space houses art in all its forms and continues the store's mission to exist as a living work of art that now vibrates to the rhythm of Berlin!
MDV - THE BEAUTY SHOP
Christmas spirit is in the air: on November 14th, 2023, LOVEMARK and MDV hosted a pre-Christmas beauty lunch at the stylish restaurant LILLI P. MDV presented the Xmas editions and new products from all the MDV beauty brands such as Peter Thomas Roth, Beautyblender, Maude and many more in an enchanting atmosphere!
Invited journalists and influencers from Munich had the opportunity to exchange with the MDV experts over delicious snacks and drinks and discover the latest trends live. A successful get-together and a perfect start into the Christmas season!
JULIETTE HAS A GUN EVENT
The French perfume brand JULIETTE HAS A GUN celebrated the launch of its latest perfume creation ODE TO DULLNESS in October 2023 with a fragrance-lunch for selected influencers and editors. The trendy Café CELEBRE in Munich perfectly captured the relaxed atmosphere and gave the event a cosy and inviting vibe that you'd love to share with your best friends.
The guests not only had the opportunity to test the new launch, but also to discover the entire fragrance portfolio of the French cult brand. At the end of the day, each guest went home with a personalized flower arrangement and the unique ODE TO DULLNESS fragrance.
100 YEARS COLMAR
HAPPY BIRTHDAY, COLMAR - 100 years of innovation, style and sport! The Italian company Colmar celebrated its 100th anniversary with a spectacular party in Milan. The event took place in the center of the city, in the atrium of the famous The Portrait Hotel: the famous Antonia store showcasted the Joshua Vides x Colmar 100 collection, pecially designed for the anniversary by American artist Joshua Vides, and iconic pieces from the Colmar archives.
The star of TV series Gossip Girl, Ed Westwick, attended the party with his glamorous girlfriend Amy Jackson, as well as Italian celebrities such as Elisabetta Canalis and Stefano De Martino. The renowned photographer German Larkin to captured the party crowed in beautiful portraits.
GIANNI CHIARINI x LUDWIG BECK
Luna Carlotta Colferai of GC GROUP Spa was delighted to welcome numerous friends of the house and media industries, including Annette Weber, Pia Leonie Knoll, Nike Martens, Jeannette Graf, Susanna Wassel, Olga Löffler and many more.
OPI x MAANESTEN
A match made in heaven! On September 22nd, OPI and jewelry label Maanesten presented their new collections Big Zodiac Energy and Moonhunter, as part of the event "When stars meet the moon". The event at the Maanesten store in Hamburg was themed on the signs of the zodiac. In addition to drinks that matched the elements, content creators and press representatives could get a mini zodiac tattoo or have their stars interpreted by a professional astrologer.
Lovemark PR not only took over the preparation and organization in advance, but also the implementation on site.
KINGA MATHE x ALMAUFTRIEB
The fifth season has started in Munich. As every year, the legendary costume event "Almauftrieb" took place at the Käferschänke at the Oktoberfest on Sunday, September 17, 2023.
In a festive atmosphere and with culinary highlights from Feinkost Käfer, the guests followed the invitation of the costume sponsor Kinga Mathe.
The guests celebrated in a wonderful Oktoberfest ambience, including well-known names such as entrepreneur and influencer Ann-Kathrin Schmitz, entrepreneur Delia Lachance, influencer Farina Opoku, model Funda Vanroy, actor Kostja Ullmann, actress Luna Schweiger, celebrity Lilly Becker, model Monica Meier-Ivancan with her husband, celebrity Sandy Meyer-Wölden, model Sarah Brandner, Soulin Omar, Viky Rader and many more at the tables of costume designer Kinga Mathe.
Many of the guests as well as the hostesses were dressed by Kinga Mathe with the latest collection for the Almauftrieb.
TIFFANY & CO. WIESN 2023
Finally, it's "o`zapft is" again: To kick off this year's Munich Oktoberfest, Sandra Mohsni, Vice President & Managing Director Tiffany & Co. Northern Europe, hosted the traditional "Breakfast at Tiffany" at the Tiffany & Co. store on Munich's Residenzstrasse.
The invitation to the Munich store, which opened 36 years ago as the American jeweler's first location in Germany, is part of a long-standing tradition.
For more than 20 years, Tiffany & Co. has invited celebrities, customers, and friends of the company to the store to celebrate the latest creations and exchange ideas. Sandra Mohsni was delighted to welcome numerous artists from the film, fashion and media industries, including François Goeske, Nele Kiper, Laura Osswald, Jennifer Knäble, Sarah Brandner and Funda Vanroy.
In addition to new designs from the company's first unisex collection, Tiffany Lock, the event featured iconic creations by renowned designer Jean Schlumberger, whose unique high jewelry pieces are emblematic of artistry and virtuosity.
GHD x INSTYLE
ghd is celebrating a special anniversary this year - for 20 years now, the brand has been supporting breast cancer charities worldwide with its annual pink limited edition. Over the past three years, ghd has been able to encourage young women around the world to regularly pat down their breasts through its TAKE CONTROL NOW campaign.
To celebrate the anniversary and create even more awareness, ghd organized a Pink Day on July 27, dedicated to the important topic of breast cancer and breast cancer prevention. The day started with a styling-session at Salon Kemper for patients, with Lovemark PR supporting the organization and planning on site. In cooperation with InStyle, an exclusive Pink Dinner was held in the evening at the Schreiberei in Munich to create even louder awareness and inform about this important topic.
KINGA´S WIESN DINNER
On Wednesday, July 26th, the designer Kinga Mathe invited together with Alessandra Meyer-Wölden to Kinga's Wiesn Dinner on the roof terrace of the Hotel Bayerischer Hof in Munich to celebrate the launch of their first joint Trachten Capsul collection.
More than 100 guests, dressed in traditional Bavarian costumes, enjoyed live music by Nonhle Beryl and a Bavarian-inspired flying dinner. Among them were celebrities such as Mariella Ahrens, Lilly Becker, Mimi Fiedler, Nele Kiper, Nina and Julia Meise, Laura Osswald and Stephanie Stumpf. U.S. Consul General Timothy Liston and Gábor Tordai-Lejkó, Hungarian Consul General in Bavaria, also paid their respects.
GOLDFIELD & BANKS EVENT
In July 2023, the Australian pioneer brand in the perfume industry, GOLDFIELD & BANKS, celebrated the launch of its latest perfume creation INGENIOUS GINGER with an after-work event for selected influencers and editors.
Above the rooftops of Munich, in the Australian restaurant Fitzroy, the guests had the opportunity not only to test the newly launched creation, but also to discover the entire collection of the brand. At the end of the evening, every guest had found their own personal GOLDFIELD & BANKS favorite.
BENVENUTO FERRARI TRENTO
We are very pleased to welcome Ferrari Trento as a new client. From now on we support the Italian winery with our PR expertise in Germany.
Since 1902, sparkling wines have been produced in Trento that can compete with the best in the world. Ferrari received its first honor at the World's Fair in Milan in 1906, and perhaps the most important in 2015, when it was named Sparkling Wine Producer of the Year at the Champagne & Sparkling Wine World Championships.
GHD x DOUGLAS
On July 2023, ghd and Douglas cooperated for a very special event in Frankfurt: Not only could the ghd novelty duet style be tested in an exclusive styling lounge at the Douglas store Zeil, but as the official hair partner of the current GNTM season, there was also the opportunity for a meet & greet with the contestants Selma, Ida and Cassy as well as other talents. About 5,000 visitors did not want to miss this unique opportunity.
Among the guests were TikTok star Feli aka Videozeugs, Romina Palm and Trixi Giese, also former participants of GNTM. Accompanied by DJ Sounds & Drinks, guests were able to be styled by the ghd Styling Squad, including Rebecca Kugler and Lora Angelica, as well as test the first 2-in-1 Hot Air Styler and get excited about its Air-Fusion TM technology.
KINGA MATHE x LODENFREY
To mark the 15th anniversary of a great and successful partnership, the label Kinga Mathe and the fashion house LODENFREY present an exclusive capsule collection that makes an unique fashion statement.
The joyful celebration of this jubilee took place at the Lodenfrey department store in the centre of Munich in the presence of prominent fans of the brand Kinga Mathe, business companions and friends.
ALMAUFTRIEB
For the first time, the legendary traditional event "Almauftrieb" took place as a summer edition on Saturday 17 June 2023 at Gut Kaltenbrunn with the beautiful scenery of Lake Tegernsee.
Guests followed Kinga Mathe and Philipp Greffenius' invitation to the atmospheric music of Wiesnband Birkdobler and culinary highlights from Feinkost Käfer:
In a summery ambience, the guests celebrated in traditional dresses, including well-known names such as actress Anna Lena Class, actress Elena Uhlig, influencer Füsun Lindner, TV personality Jennifer Knäble accompanied by Felix Moese, TV presenter Karen Webb, rapper Kool Savas, actress Laura Osswald, celebrity Lilly Becker, model Monica Meier-Ivancan with husband, actress Nadeshda Brennicke, model agent Peyman Amin and many more.
10 YEARS INTERNATIONAL PRESSDAY FW23/24
10 years of International Pressday! This means that for 10 years now, numerous international high-end brands have used the opportunity to present their collections and to cultivate and establish contacts with the DACH press, stylists, industry decision-makers, influencers and talent managers.
Lovemark Public Relations once again provided support in advance and on site in the area of guest management and participated with numerous clients.
TIFFANY & CO. CELEBRATES REOPENING OF NYC FLAGSHIP STORE, THE LANDMARK
On the evening of April 27, Tiffany & Co. hosted a grand event with international stars and Friends of the house to celebrate the reopening of its newly remodeled flagship store "The Landmark" at 57th Street and Fifth Avenue. After arriving at The Landmark, guests moved to the "Tiffany Flagship Next Door," the former temporary flagship store of the house.
DJ Mia Moretti played the opening set, followed by a show-stopping performance by the Radio City Rockettes and headlining act Katy Perry. DJ Mark Ronson performed the closing set.
Notable guests included Gal Gadot, Hailey Bieber, Jimin, Pharrell, Anya Taylor-Joy, Florence Pugh, Zoë Kravitz, Blake Lively, Michael B. Jordan, Marc Jacobs and many more.
MDV EVENT
On April 20th, 2023 LOVEMARK invited together with MDV to a cozy beauty breakfast at SOIS BLESSED.
MDV - founded by Female Founder Evelien Kahn - stands for a portfolio of innovative beauty products on the pulse of time for over 10 years.
Invited journalists and influencers from Munich had the opportunity to get to know all the exciting MDV beauty brands like Peter Thomas Roth, Beautyblender, Maude and many more, and to discover the latest trends as well as their personal skincare routine. A fantastic morning that was all about beauty!
BONJOUR PETIT BATEAU
We are very pleased to welcome Petit Bateau as our new client. From now on we support the traditional French label in the field of public relations in Germany.
This year the brand celebrates its 130th anniversary!
Since 1893 Petit Bateau stands for comfortable and durable clothing for babies, children and women. True classics in unique French style that have remained modern over decades.
WELCOME KINGA MATHE
We would like to welcome our new client Kinga Mathe! From now on we support the traditional costume brand in the field of public relations and influencer cooperations in Germany.
Kinga Mathe is known for her elegant and timeless designs that always exude a touch of glamour while offering the perfect fit and high wearing comfort. Her collections are inspired by classic traditional trachten, interpreted in a modern way and realised in the highest quality.
WELCOME COLMAR
We welcome our new client COLMAR! From February 01, 2023 LOVEMARK PR supports the wintersports and lifestylefashion manufacturer in the areas of public relations and influencer collaborations in Germany.
The Italian fashion company celebrates its 100th anniversary this year!
Since 1923, COLMAR has stood for refined shapes and ultra-modern materials, while being lead by the 4th generation of the Colombo family. The COLMAR brand combines a luxurious urban style with first-class functionality that works in the city as well as in the mountains.
We are very pleased to take over the press relations in Germany for COLMAR and to support them with our experience in the luxury, fashion and lifestyle sector.
WELCOME THE ORDINARY
We are delighted to welcome a new love brand as one of our customers: The Ordinary.
We will be supporting the Canadian brand in public relations and influencer marketing.
In 2016, the brand disrupted the world of beauty by doing all the things that were supposed to be 'ordinary' - but weren't. The Ordinary stands for effective clinical skin care technologies and in the laboratories, the heart of the brand, only ingredients of the finest quality and most effective concentration are used.
The Ordinary is democratizing skincare by bringing well-known active ingredients to market at sensible price points. Because quality is not defined by price.
GRUEZI CFB!
We are very pleased to introduce our new client Carl F. Bucherer. Starting in January, we will support the niche manufacturer of luxury watches from Lucerne in the area of public relations in Germany.
Since 1888 Carl F. Bucherer stands for excellence, innovation and passion. Influenced by the pioneering spirit of its founder as well as the cosmopolitan esprit of its home Lucerne, the Swiss company has developed into an internationally known brand with a worldwide presence. Carl F. Bucherer is one of the few remaining independent family-owned Swiss watch manufacturers and is now managed by the third generation, Jörg G. Bucherer.
Carl F. Bucherer's modern timepieces combine unique design with the highest precision and outstanding functionality.
OPI BRUNCH & COCKTAIL HAMBURG
On December 5th OPI invited to a manicure brunch/cocktail at the Hotel Tortue in Hamburg.
In the morning, various press representatives from Hamburg had the opportunity to get to know the new additions to the Nature Strong range, the Christmas collection 2022 as well as the iconic shades of OPI. Guests were invited to test the nail polishes directly on site during a manicure and to personalize their OPI nail polish with a personal engraving.
In the evening, influencers were invited to a manicure cocktail to discover the Christmas collection - including manicure, engraving and flying dinner.
LOVEMARK PR provided support in the area of organization and guest-management.
INTERNATIONAL PRESSDAY SS23
This season, we were particularly pleased about the large number of participants at the International Press Day: more than 240 top-class media representatives from Germany, Austria and Switzerland, including a large number of freelance fashion, beauty and lifestyle editors as well as stylists and influencers followed the invitation to Prisco Haus in Munich.
Numerous international high-end brands took once again the opportunity to present their collections as well as to cultivate and establish their contacts.
LOVEMARK PR provided guest-management and on-site support.
JAEGER-LECOULTRE
From 4 to 15 November 2022 Jaeger-LeCoultre presented the exclusive Reverso Timeless Stories exhibition opening to the public in Munich’s Fünf Höfe. Visitors were able to immerse themselves in the world of horology and find out more about the story of the iconic Reverso. The exhibition was divided into three sections: The art installation Spacetime by the US artist Michael Murphy enabled the viewer to experience the complexity of a movement in 3D. The Reverso Exhibition showcased a selection of models from this iconic collection. The journey through time continues in the Art Déco-style 1931 Café, immersing guests in the culinary delights of the era in which the Reverso was born.
LOVEMARK PR supported with the press work as well as with the organization of the press and influencer opening.
GHD GRAND-LUXE @ALSTERHAUS
On October 24, ghd celebrated the launch of the new ghd grand-luxe collection in hamburg. True to the motto "celebrate good hair days like never before", the evening started with a glamorous styling of the ghd family with the new tools of the limited Christmas collection.
After an initial champagne reception, the eight-meter high windows of the Alsterhaus in hamburg were unveiled together with campaign face Pamela Reif and also celebrate the new ghd counter on site. The evening was then celebrated with a glamorous dinner and a final after-show party. Pamela Reif was joined by numerous top German beauty influencers from the ghd family.
LOVEMARK PR provided support in the area of organization and guest-management.
PETIT BATEAU
Petit Bateau presented the new nurturing perfume for children & the new S/S 2023 collection on October 17 at Goldberg Studios. Selected guests and their children enjoyed a colorful afternoon with baby massage- /floral workshop and a meeting with the perfumer.
The fragrance is a combination of care product and perfume and was created especially for infants (0 to 3 years).
The hypoallergenic formula is made of 97.5% natural ingredients and contains no alcohol. Perfumer Karine Dubreuil was inspired by her childhood memories in Grasse and her own children when creating this fresh, delicate eau de cologne.
LOVEMARK PR supported the Parisian agency Desscode around guest management.
TIFFANY WIESN 2022
"O`zapft is" again: To kick off this year's Munich Oktoberfest, Sandra Mohsni, Vice President Tiffany & Co. Northern Europe, invited to the traditional Breakfast at Tiffany´s at the Tiffany & Co. flagship store in Residenzstraß, Munich.
The happening at the Munich store, which was opened 35 years ago as the first presence of the American jeweler in Germany, is associated with a long-standing tradition. For more than 20 years, Tiffany & Co. has invited well-known personalities, customers and friends of the house to the store on the occasion of the world's largest folk festival to celebrate the latest design creations and enjoy the exclusive get-together. After a Covid-19 break of more than two years, Sandra Mohsni was delighted to welcome numerous personalities from the movie, fashion and media industry, including Valerie Huber, Antje Traue, Tim Oliver Schultz, Jasna Fritzi Bauer, Caroline Winberg and the social media shooting stars, the Elevator Boys.
BREAKFAST AT TIFFANY SALZBURG
With a curated high jewelry collection and numerous guests from the worlds of culture, business and politics, Tiffany & Co. celebrated the Salzburg Festival 2022 at the end of July. In partnership with Claudia Gugger-Bessinger, entrepreneur and initiator of the "Passauer Runde," Sandra Mohsni, Vice President Tiffany & Co. Northern Europe, invited around 70 exclusive guests to a Breakfast at Tiffany at the Hotel Sacher.
Among the notable personalities were Babette Albrecht, Prof. Dr. Augustinus Bader, Prof. Dr. Marion Kiechle, Director Agnes Husslein, Luise Kinseher, Serge Dorny, Anita Müller and Marianne Wille. With Anita Rachvelishvili, Piotr Beczala and Erwin Schrott, the star cast of Giuseppe Verdi's AIDA was also on site. Highlights of the curated jewelry collection presented in Salzburg included the legendary masterpieces of Jean Schlumberger, in addition to unique diamond creations and design icons such as the Bone Cuff by Elsa Peretti.
WELCOME GIANNI CHIARINI
We are very pleased to welcome our new client Gianni Chiarini. Starting today, we´ll support the premium handbag brand from Florence in the areas of public relations, influencer marketing as well as media collaborations.
Since the late 1990´s, Gianni Chiarini stands for clear shapes, fine material and Italian craftsmanship, creating sophisticated handbags and accessories "made in Italy" for the modern, independent woman. Over the years, the brand has become a darling of the fashion scene in Italy and Asia, and together with us it will expand and consolidate its brand awareness in the German market. Gianni Chiarini is available in its own boutiques in Italy and Japan, in its online shop and at selected retailers in Germany.
While the main line Gianni Charini convinces with noble, high-quality designs, the exclusive line Marcella Club surprises with new, refined designs, which are created in collaboration with selected designers and partners. Personal monograms give the bags their very own touch.
OBERPOLLINGER GRAND OPENING
Since many years Oberpollinger stand for exclusive fashion and great brands in the heart of Munich.
The Grand Opening of the new designed fashion floors was celebrated with live music from Ätna and the DJane duo Alyssa & Gia, open bars and culinary highlights by star chef Dalad Kambhu and Do&Co. Many celebrities and personalities from politics, economy and fashion followed the invitation of André Maeder and Alexander Repp.
VIPs such as actor August Wittgenstein, top model Franziska Knuppe, President of the Bavarian Parliament Ilse Aigner, cabaret artist Monika Gruber, Bavarian Interior Minister Joachim Herrmann, model agent Peyman Armin, investor René Benko, jewelry designer Saskia Diez, entrepreneur Simone Mecky-Ballack and U.S. Consul General Timothy E. Listen enjoyed the fashionable ambience as well as about 2000 guests.
LOVEMARK was happy to support the KaDeWe Group again by creating made to measure guest and VIP list, handling the guest-management and VIP bookings as well as in the field of PR.
REBECCA MIR & MASSIMO SINATO x HUNKEMÖLLER
Rebecca Mir launches her third collection with Hunkemöller.
After the exciting lingerie collections, Rebecca Mir is releasing a swimwear line for the first time. And she's got some help: her husband Massimo is adding two swim shorts to the beachwear.
During a joint visit to the Hunkemöller flagship store in Munich, the model and the dancer answered all their fans' questions about the latest it-pieces of the swimwear collection at a meet & greet & press interviews.
GHD x SEPHORA
On 9 April, ghd and Sephora Germany celebrated the limited edition ghd iD Collection with a spectacular launch event! The limited edition in soft pastel shades is all about Gen Z and represents creativity and individuality.
At the Sephora headquarters, the campaign faces and Tik Tok stars Lisa and Lena presented the new #ghdiD Collection in an exclusive get-together for the invited VIPs and influencers. In addition to brand ambassadors such as fitness Youtuber Pamela Reif and entertainer Riccardo Simonetti, model Leni Klum, the Tik Tok Stars Elevator Boys and numerous top German beauty influencers such as Ana Johnson, Jessie de Oliveira and Celine Bethmann were among the guests present.
Lovemark provided support in the area of nano-influencer-guest management.