WELCOME ALOÈ
We are delighted to welcome Aloé as a new client at LOVEMARK PR. From now on, we will be supporting Aloé Jewelry – a brand that represents timeless elegance, personal stories, and luxurious pieces of jewelry – with our expertise in public relations.
Founded by Céline Widmer, the brand is inspired by her daughters and her desire to create jewelry that evokes emotions and lasts for generations. Each piece combines precious materials with a unique aesthetic, luxurious design, and everyday wearability – a vision born from Céline's personal passion for high-quality jewelry.
WELCOME YVES ROCHER
With Yves Rocher, LOVEMARK PR gains an iconic beauty brand as a new client. From now on, we will be supporting the iconic beauty brand with French roots and a deep connection to the plant world with our public relations expertise.
For over 60 years, Yves Rocher has represented holistic beauty created in harmony with nature. As a pioneer in botanical cosmetics, the brand combines extensive plant knowledge with effective skincare formulations – all inspired by the power of the plant world. Yves Rocher follows a clear vision: beauty that not only cares, but also takes responsibility – for people, the environment, and biodiversity.
GIANNI CHIARINI ITALIAN APERITIVO
On March 19, 2025, we had the pleasure of experiencing a truly special evening at the LindwurmKollektiv – our Gianni Chiarini event, Italian Aperitivo.
At the heart of the evening was the brand identity of Gianni Chiarini Firenze, brought to life through a stylish blend of fragrance, design, music, and culinary delights. A highlight of the event was an exclusive fragrance workshop by Culti, where guests had the opportunity to create their own personal room scent – inspired by the new, shared signature fragrance Nymoria by Gianni Chiarini and Culti.
The scent notes of Nymoria were not only in the air but also infused into specially crafted aperitifs – most notably the Nymoria Spritz, which provided the perfect flavor to round off the evening.
WELCOME SASSYCLASSY
We are delighted to welcome SassyClassy as a new client at LOVEMARK PR. With immediate effect, we are supporting the brand, which is known for its trendy fashion pieces and accessories, with our expertise in public relations.
SassyClassy is aimed at a confident, modern audience and offers products that combine style, elegance and a certain cheekiness. The fashion e-commerce company was founded in 2014 by three siblings, Boaz, Denys and Roxana, and builds on decades of family tradition.
SassyClassy draws inspiration for its collections from major catwalks, artists, magazines and travelling. This motivates the company to further develop and expand the ‘Made in Germany’ brand with passion.
The range covers a wide range of categories, including dresses, trousers, jewellery, sportswear and sleepwear - rounded off by the best-selling product, the muslin blouse.
FORTE VILLAGE x CHANG
On April 1, 2025, an exclusive Family & Friends dinner took place at Chang Restaurant to celebrate the opening of the Chang Pop-Up Restaurant at Forte Village in Sardinia, which will open its doors in July 2025.
Lorenzo Giannuzzi and Prof. Dr. h.c. Nike Schröder from Forte Village warmly welcomed the invited guests. Following a stylish champagne reception, top chef Giang served an exquisite five-course menu featuring refined delicacies.
Among the guests were not only members of the press but also renowned personalities such as Miroslav Klose and his wife Sylwia, Kinga Mathe, Thorsten Fink, Anja Countess von Keyserlingk, Tommy Ohrner and his girlfriend Anne Arnholdt, as well as Sunny and Florian Randlkofer.
WELCOME TAMLE
We are pleased to announce that starting in April, we will be managing PR for Tamle, an independent jewelry brand based in Berlin. Founded by brothers Shai and Tamir Levy, Tamle represents modern, high-quality, handcrafted jewelry that embodies timeless elegance.
The designs are characterized by organic shapes and minimalist lines and are crafted in small batches by skilled artisans in Italy. Notably, Tamle is committed to sustainability: over 90% of the metals used are recycled and sourced responsibly from Germany.
We look forward to supporting Tamle in its communications and helping to introduce its unique jewelry collections to a wider audience.
PALAZZO FIUGGI x DR. BARBARA STURM
Last Wednesday, an exclusive event was held at our agency to celebrate the new partnership between Palazzo Fiuggi and Dr. Barbara Sturm. Editors from the beauty and travel sectors were invited to experience and learn more about the innovative skincare treatments in a relaxed setting. Dr. Barbara Sturm was present in person, accompanied by Lesley Crowther, Global General Manager at Dr. Barbara Sturm, who provided further insights into the brand. Representing Palazzo Fiuggi and Forte Village, Lorenzo Giannuzzi and Prof. Dr. Nike Schröder attended the event to highlight the significance of this exclusive collaboration. Culinary delights were provided by Chang, who curated an exquisite menu while announcing his upcoming restaurant opening at Forte Village. The event offered the perfect opportunity to highlight the synergy between wellness, skincare, and gastronomy in a truly special atmosphere.
LANOLIPS INFLUENCER & PRESS EVENT
On February 24, 2025, Lanolips hosted its first influencer and press event in Germany at the Australian restaurant Fitzroy, located in the Werksviertel district of Munich. The occasion was the launch of their new Lip Oils, available in the shades Raspberry and Honey. CEO Kirsten Carriol flew in from Australia to speak with guests about the new product and provide exciting sneak peeks of what’s coming in 2025.
The event was a vibrant celebration of the new Lip Oil colors. The venue was creatively divided into two sections – a yellow half for the Honey shade and a pink half for Raspberry. Guests enjoyed fun activities like a claw machine and DIY stations where they could create their own designs. The menu was equally impressive, featuring yellow and pink elements that perfectly matched the theme.
The entire setup design and guest management were handled by Lovemark PR
OPI x MARINA HOERMANSEDER
To celebrate the 10th anniversary of designer Marina Hoermanseder, nail brand OPI Germany was the official nail partner for her fashion show in Berlin. OPI Germany created beautiful, intricate and playful nail designs that matched the unique collection and adorned the models and VIP guests.
Lovemark PR assisted with guest management, coordination of styling appointments, on-site support during the fashion show and the creation of social media content and paid influencer activations.
WELCOME FORTE VILLAGE & PALAZZO FIUGGI
Lovemark PR is delighted to announce the addition of two new prestigious clients to its portfolio: Forte Village Sardinia and Palazzo Fiuggi. With this partnership, we are expanding our expertise in luxury travel communications and enabling these exceptional resorts to further raise their profile in the luxury lifestyle segment.
We look forward to using our many years of experience and our network to continue writing the success stories of these two exceptional destinations together with Prof. Dr. h.c.mult. Nike Schröder.
WELCOME CULTI MILANO
This year begins with exciting news: from now on we will be supporting CULTI Milano with an exciting social media project with dolce vita flair! It is with great enthusiasm that we accompany the luxury brand on its journey through the best-selling collections inspired by Bella Italia: Aramara, Tessuto, Mareminerale and Thé.
CULTI Milano has stood for the art of fragrances since 1990. Founded by Alessandro Agrati, the brand brings rooms and objects to life with signature fragrances and combines design with the senses. Over 30 years, the brand has developed into an expression of personal lifestyle.
With a clear focus on quality and innovation, CULTI Milano is setting new trends in the world of home fragrances. We are proud to work with this revolutionary brand and support its vision.
KINGA MATHE CHRISTMAS CHARITY DINNER
On Tuesday, 3 December 2024, Munich-based traditional costume label Kinga Mathe rang in the Christmas season and invited an illustrious group of 56 guests to the Brenner Chalet for a glamorous Christmas dinner.
The Christmas season brings contemplation and generosity to the fore. Kinga Mathe presented a donation of 10,000 euros to UNICEF that evening. Model Franziska Knuppe accepted the cheque on her behalf as project sponsor and supports an aid project against child labour with the donation. The guests, including well-known names such as Alicia Andrich, wife of national football player Robert Andrich, model Alessandra Geissel, Lina Kimmich, actress Nele Kiper, Sylwia Klose, Füsun Lindner, celebrated in a festive atmosphere, Presenters, models and twinfluencers Julia and Nina Meise, model Monica Meier-Ivancan, Anika Neuer and many more.
7 FOR ALL MANKIND STOREOPENING
On Wednesday 13th November, Lovemark PR and 7 for all Mankind welcomed numerous guests to the brand new store in the heart of Munich to celebrate the opening in style.
Accompanied by cool music, delicious finger food and refreshing drinks, we celebrated the brand and the store together with numerous influencers and socialites. In the run-up to the event, we made sure that everything was perfectly prepared - from guest, invitation and event management to window dressing and lighting. On site, our team supported the event and made sure it was a success.
WELCOME BÄRBEL DREXEL
We are delighted to welcome Bärbel Drexel as a new client to LOVEMARK PR. From now on, we will be supporting this pioneering brand in naturopathy with our expertise in the field of pr.
For more than 30 years, the Bärbel Drexel brand has stood for high-quality products in the field of naturopathy and pursues the vision of making the healing power of nature accessible to everyone. To this end, Bärbel Drexel preserves valuable knowledge of medicinal plants and develops natural, effective dietary supplements and natural cosmetics that are easy to use in everyday life - for health, beauty and well-being. The broad portfolio includes over 200 products for a wide range of applications - from defence, women's health and metabolism to vitality and energy.
WELCOME GIRLS MUST HAVE
The swimwear label 'Girls Must Have' has been part of our fashion portfolio at LOVEMARK Public Relations since autumn 2024 - we are delighted to welcome the brand! We look forward to supporting and strengthening the brand in the areas of press relations and social media.
'Girls Must Have' captures the essence of exclusive and innovative swimwear that goes far beyond style. The brand inspires women to celebrate their uniqueness and embrace their inner strength. With a clear focus on inclusivity and premium quality, it sets new trends in the world of swimwear. The innovative tops feature discreetly integrated breast pockets to accommodate prostheses if required - a groundbreaking feature for comfort and self-confidence.
AN`DA BEAUTY BREAKFAST
At the beginning of November 2024, an exclusive beauty breakfast was held at the Mimosa Brunch Club in Hamburg, where invited journalists were able to experience Anna Maria Damm's clean skincare line AN'DA. In a cozy atmosphere and with delicious food, the guests were given a deep insight into the brand and its philosophy - by founder Anna Maria Damm herself. In addition to exciting conversations and an intensive exchange on the topic of beauty, there was the opportunity to test all products on site. A very special highlight was the sneak preview of an AN'DA product even before the official launch.
RITUALS WINTER EDITION LAUNCH EVENT
For the launch of the new limited winter edition of Rituals, we accompanied a select group of journalists and influencers from Germany and Austria to Amsterdam. Over the course of two days, the group had the opportunity to explore the city and the brand's origins and take part in a carefully organised programme. For the glamorous evening event, the headquarters were festively transformed, Raymond Cloosterman, founder and CEO of Rituals, took the opportunity to personally welcome the guests and there were many interactive surprises in store for the guests.
KINGA´s WIESN 2024
Oktoberfest is in full swing, and designer Kinga Mathe set a stylish highlight with her debut event ‘Kinga's Wiesn’. On 27 September 2024, she invited renowned influencers such as Farina Opoku, Riccardo Simonetti and many other influencers to the Käfer Wiesn Schänke to celebrate her first own Oktoberfest event.
The event kicked off with an exclusive styling lounge in the Louis Hotel, where guests could get styled, enjoy Oktoberfest games and have their portraits taken. Afterwards, a rickshaw shuttle took the influencers directly to the festival grounds, where the atmosphere reached its peak.
We provided our client with comprehensive support in advance in the areas of guest management, invitations and event organisation and ensured that the event ran smoothly and successfully on site.
KINGA MATHE x ALMAUFTRIEB 2024
As every year, the legendary traditional event “Almauftrieb” took place on Sunday, September 22, 2024 in the Käferschänke at the Oktoberfest. In a wonderful Oktoberfest atmosphere and in a great mood, the guests followed the invitation of traditional costume sponsor Kinga Mathe, including well-known names such as model Sarah Brandner, actress Nele Kiper, presenter Jennifer Knäble, influencer Füsun Lindner, model Monica Meier-Ivancan , twinfluencers and models Nina and Julia Meise, podcaster Sandy Meyer-Wölden with partner Alexander Müller, actress Laura Osswald, presenters Neda Peemüller, Funda Vanroy, and presenter Karen Webb as well as influencer Carina Zlavine.
Lovemark PR supported Kinga Mathe with event preparation, guest handling, celebrity dressing and accompanying PR activities.
TIFFANY & CO. WIESN 2024
It's finally ‘o`zapft is’ again: to kick off this year's Oktoberfest, Stanislas Kiabski, Managing Director Tiffany & Co. Northern Europe, invited guests to the traditional Breakfast at Tiffany in the Tiffany & Co. store on Residenzstraße in Munich - and then to the Käfer festival tent. In line with the new Icons communication campaign (With Love, Since 1837), the event took place for the first time in exclusive media co-operation with Germany's largest people magazine BUNTE.
For over 20 years, the luxury jewellery brand Tiffany & Co, which has been based in Munich for 37 years, has been inviting guests to the store to celebrate the latest creations and exchange ideas at the world's biggest folk festival. Every year, guests look forward to the stylish start to the ‘fifth season’ in Bavaria. Host Stanislas Kiabski rang in the season with customers and numerous personalities from society, showbiz, business, fashion and art.
DOUGLAS x COCOVERO
This year, Douglas Cosmetics collaborated with the Munich dirndl brand Cocovero for the Oktoberfest. The event began with stylings by Dyson and Armani Beauty at the Rosewood Hotel's Salon Preysing, where the Talents were also staying. After the styling, this year's VIP guest was unveiled, Lucien Laviscount, the audience favourite from the Netflix hit series "Emily in Paris". Afterwards, everyone travelled by Mercedes-Benz shuttle to the Oktoberfest grounds, where they celebrated the start of the Oktoberfest together in the Schützenzelt.
Lovemark PR had the honour of supporting the event organisation, including the conception and implementation of the set-up of the styling location and the hotel rooms in the Rosewood Hotel, as well as the coordination and commissioning of the shuttle and security service.
TIFFANY & CO. ICON DINNER
Tiffany & Co. illuminated Berlin with an exclusive Icons Dinner at the historic Kranzler Eck, where timeless elegance met contemporary sophistication. The evening, hosted by brand ambassadors Ruby O. Fee and Matthias Schweighöfer, celebrated Tiffany’s iconic jewelry collections in a setting as iconic as the pieces themselves.
Renowned guests such as Alica Schmid, Anna Schürrle, Leony, Lena Gercke, Hadnet Tesfai, the Elevator Boy and many more celebrated in style under the dress code “Fete Blanche” and wore matching Tiffany & Co. designs to bid a fitting farewell to summer.
HUNKEMOELLER EVENT COLOGNE
In collaboration with Hunkemöller, Lovemark PR organised an exclusive event at the Cologne flagship store on Friday 23 August to present the launch of the new collection ‘A BRA FOR EVERY MOMENT’.
We celebrated the collection together with the campaign face Laila Hasanovic, numerous influencers and the Hunkemöller community with cool music, delicious finger food and refreshing drinks. Thanks to the support of ghd, who provided an exclusive styling lounge and accompanied by fashion photographer Jeremy Moeller, the A BRA FOR EVERY MOMENT campaign was celebrated in style. We provided our client with comprehensive support in the areas of guest, invitation and event management in the run-up to the event and finally successfully completed the realisation on site.
CARL F. BUCHERER PRESSDAY
On Tuesday 23rd July, we had the pleasure of hosting the press day for Carl F. Bucherer at our offices at Lovemark PR, in Munich.
We had the opportunity to invite great journalists and present the newly launched watch models of the Manero collection, as well as other great watch models from the Swiss watch manufacturer.
These could be examined live, as well as a new watch innovation that was presented for the first time to our German watch trade press, before the public.
In addition to great conversations about the finesse of Carl F. Bucherer, delicious treats were served by Alexa von Harder.
IN MY DOUGLAS ERA
Together with OPI, ghd, one.two.free!, Wella Professional, Jimmy Choo and NARSissit, influencers were styled "stage ready" for the Taylor Swift concert in Hamburg.
OPI made the whole place shimmer! The OPI Styling Room sparkled in the Taylor Swift Era "Midnights" colors blue and silver. With the new Infinite Shine line, spectacular trend nails were conjured up for the creators. The repairing treatment-hero Repair Mode provided the perfect care. Lovemark PR supported OPI with on-site support and with conceptual planning in advance.
KINGA MATHE STORE OPENING
On Thursday, 4 July 2024, Kinga Mathe opened her first Kinga Mathe store in Munich with an exclusive VIP event.
Located in the heart of the city centre, close to Maximilianstraße, this modern location now delights traditional costume lovers.
The guests, including well-known personalities such as interior designer Cosima Auermann, actress Annika Blendl, model Sarah Brandner, professional handball-player Anika Neuer, presenter Alessandra Geissel, actress Nele Kiper, Model Franziska Knuppe, Presenters, Models and Twinfluencers Julia and Nina Meise, Model Monica Meier-Ivancan, Podcaster and Presenter Alessandra Meyer-Wölden, Biathlete and Cross-Country Skier Miriam Neureuther, Lawyer Dr. Nadja Anna zu Schaumburg-Lippe and well-known Munich faces. All guests were dressed by Kinga Mathe for the evening.
CAUDALIE EVENT
Beautiful with the power of grapes - Mathilde Thomas, founder of the renowned French beauty brand Caudalie, visited Munich on 19 June.
On this occasion, Lovemark supported the invitation to a press brunch at the Roosewood Hotel and an evening rooftop cocktail all in white. Lovemark also handled the pre-organisation of the evening event, including bookings, briefings and conception.
Around 100 guests enjoyed a summery evening with that certain French flair.
KINGA MATHE ALMAUFTRIEB 2024
For the second time, the legendary traditional costume event "Almauftrieb" took place on Sunday, 16th of June 2024, as a summer edition at Gut Kaltenbrunn against the beautiful backdrop of Lake Tegernsee.
Guests accepted the invitation from Kinga Mathe and Philipp Greffenius to enjoy atmospheric music from Oktoberfest band Gerry & Gary and culinary highlights from Feinkost Käfer.
The guests celebrated in traditional costumes in a summery atmosphere, including well-known names such as comedian Negah Amiri, Influencer Antigona Bislimi, Influencer Füsun Lindner, model Monica Meier-Ivancan and her husband, presenters, models and twinfluencers Julia and Nina Meise, actress Christine Neubauer and her husband, presenter Neda Peemüller and dressage rider Selina Söder.
TIFFANY & CO. x VIENNA
The luxury brand presents its legendary diamonds in Rosewood Vienna.
Selected Austrian press was able to experience the process of finding the right Tiffany diamonds by a excurse from a Belgian Gemmologist and to have a look at extraordinary pieces such as jewelry from Jean Schlumberger or other collections.
Afterwards the attendees had a bit of L.A vibes while enjoying a delicious breakfast on the rooftop.
OPI @COACHELLA FESTIVAL
On the occasion of Coachella 2024, OPI Germany invited two exclusive German talents on a brand trip to L.A. for sightseeing, to Calabasas to the Wella Studios and to Palm Springs for the festival.
Lovemark PR took over the talent communication and negotiation of the cooperation, as well as the flight and accommodation bookings. In addition to the brand trip, ghd, Douglas Cosmetic and OPI Germany teamed up and invited German influencers to an exclusive styling villa in Palm Springs. Talents were able to style and relax there before the festival and then take the shuttle to Coachella.
Lovemark PR provided support in sending out the invitations and booking the styling appointments.
FERRARI TRENTO LADIES LUNCH
On the 7th of March 2024, one day before International Women's Day, Camilla Lunelli, who runs Ferrari Trento in the third generation together with her family, hosted a "Ladies Lunch" at the Restaurant Kaefer-Schaenke. A colourful get-together of great and strong women focusing on travel, food, culture and lifestyle, and who want to support the ever-growing role and importance of women in the world of wine.
Camilla Lunelli, together with guest speaker Christiane Grafe, shared personal anecdotes as well as details about the two largest and most popular Italian and German wine organizations, which are run exclusively by women.
In addition to an exquisite spring menu, various sparkling wines from Ferrari Trento were served.
GOLDFIELD & BANKS EVENT
The Australian pioneering brand in the perfume industry, GOLDFIELD & BANKS, once again celebrated the launch of another unique fragrance - SILKY WOODS ELIXIR - at Fitzroy Munich in March 2024. Accompanied by a beautiful sunset and Australian food and wine, guests not only had the opportunity to get to know the diverse fragrances, but also to talk to the brand's founder and nose, Dimitri Weber, about his creations in person. By the end of the evening, each guest had gained exclusive insights into the philosophy behind the brand and found their own personal GOLDFIELD & BANKS favorite.
WELCOME LANOLIPS
In November 2023, we warmly welcomed Lanolips to the LOVEMARK Public Relations Beauty portfolio. We look forward to supporting this renowned love brand in the areas of press relations, event management and social media in the future.
The Australian brand Lanolips became famous with The Original 101 Ointment Multipurpose Superbalm - a rich balm for dry and chapped lips, cuticles, elbows and much more! 100% natural for 101 applications. The unique formula is enriched with pure Australian lanolin for extreme moisturisation.
GHD DREAMY THANK YOU DATE
Under the motto "Dreamy Thank you Date", ghd invited together with LOVEMARK to Hamburg on December 04, 2023.
In the brand new Gotcha Matcha store of ghd Ambassador Jessica De Oliveira, invited journalists and influencers were able to discover live this year's glamorous ghd Christmas Edition, which presents itself as a magical "Dreamland" with seductive styling tools in jade and rose gold. Those who wanted had the chance to receive a professional hair style by a ghd expert or to find out more about themselves from an astrologer through a birth chart reading. Guests were treated to culinary delights with Jessica's delicious matcha creations - hot or cold, there was something to suit every taste. A cozy get-together with inspiring gift ideas that are a real eye-catcher under the Christmas tree!
KINGA MATHE CHRISTMAS DINNER
On Monday, December 4, 2023, the traditional costume label Kinga Mathe rang in the festive pre-Christmas season and invited an illustrious group to the Brenners Chalet for a glamorous Christmas dinner.
The guests, including well-known personalities such as model Sarah Brandner, socialite Tanja Ehrmann, restaurateur and socialite Caterina Hubert, actress Nele Kiper, former national team player Miroslav Klose with his wife Sylwia Klose, content creator Füsun Lindner, presenters, models and twinfluencers Julia and Nina Meise, model Monica Meier-Ivanca and actress Elena Uhlig, celebrated in a magnificent Christmas atmosphere. Many guests were outfitted by Kinga Mathe for the evening
CHARLOTTE TILBURY XMAS HOLIDAY DINNER
On November 28th, 2023, Charlotte Tilbury and LOVEMARK hosted a glamorous "Thank you"-Christmas Holiday Dinner. While it was snowing outside, invited top journalists and the most successful Influencer celebrated in a cozy atmosphere at Brenner's Chalet with a festive dinner. Not only did the guests' outfits sparkle, but the beautiful products from this year's Charlotte Tilbury Holiday Collection also made everyone's eyes light up.
All guests had the opportunity to get pampered with a make-up touch-up by the brand's make-up professionals. An evening that everyone will remember fondly and that generated a proud reach of over 37 million!
INTERNATIONAL PRESS DAY SS24
The last Pressday edition was infused with a touch of Italian flair! Various international high-end brands used this beautiful platform to present their latest collections and to establish and maintain close ties with the DACH press, stylists, industry insiders, influencers and talent managers.
Lovemark Public Relations was once again involved in supporting guest management both before and during the event. Lovemark Public Relations was also actively involved in the event itself with numerous clients.
TIFFANY & CO. FLAGSHIP STORE OPENING BERLIN
Tiffany & Co. celebrated the opening of its new flagship store at Kurfürstendamm 189 in Berlin on November 22, 2023. The company collaborated with four up-and-coming artists from the Berlin art scene. Claudia Wieser, Luki von der Gracht, Theresa Volpp and Timo Helgert were invited to be inspired by the Tiffany & Co. universe and its unmistakable blue (Pantone 1837C) to create new works of art. On the 270 square meters, Tiffany & Co. also presents works ranging from historical archives to contemporary art by Richard Prince. The new space houses art in all its forms and continues the store's mission to exist as a living work of art that now vibrates to the rhythm of Berlin!
MDV - THE BEAUTY SHOP
Christmas spirit is in the air: on November 14th, 2023, LOVEMARK and MDV hosted a pre-Christmas beauty lunch at the stylish restaurant LILLI P. MDV presented the Xmas editions and new products from all the MDV beauty brands such as Peter Thomas Roth, Beautyblender, Maude and many more in an enchanting atmosphere!
Invited journalists and influencers from Munich had the opportunity to exchange with the MDV experts over delicious snacks and drinks and discover the latest trends live. A successful get-together and a perfect start into the Christmas season!
JULIETTE HAS A GUN EVENT
The French perfume brand JULIETTE HAS A GUN celebrated the launch of its latest perfume creation ODE TO DULLNESS in October 2023 with a fragrance-lunch for selected influencers and editors. The trendy Café CELEBRE in Munich perfectly captured the relaxed atmosphere and gave the event a cosy and inviting vibe that you'd love to share with your best friends.
The guests not only had the opportunity to test the new launch, but also to discover the entire fragrance portfolio of the French cult brand. At the end of the day, each guest went home with a personalized flower arrangement and the unique ODE TO DULLNESS fragrance.
100 YEARS COLMAR
HAPPY BIRTHDAY, COLMAR - 100 years of innovation, style and sport! The Italian company Colmar celebrated its 100th anniversary with a spectacular party in Milan. The event took place in the center of the city, in the atrium of the famous The Portrait Hotel: the famous Antonia store showcasted the Joshua Vides x Colmar 100 collection, pecially designed for the anniversary by American artist Joshua Vides, and iconic pieces from the Colmar archives.
The star of TV series Gossip Girl, Ed Westwick, attended the party with his glamorous girlfriend Amy Jackson, as well as Italian celebrities such as Elisabetta Canalis and Stefano De Martino. The renowned photographer German Larkin to captured the party crowed in beautiful portraits.
GIANNI CHIARINI x LUDWIG BECK
Luna Carlotta Colferai of GC GROUP Spa was delighted to welcome numerous friends of the house and media industries, including Annette Weber, Pia Leonie Knoll, Nike Martens, Jeannette Graf, Susanna Wassel, Olga Löffler and many more.
OPI x MAANESTEN
A match made in heaven! On September 22nd, OPI and jewelry label Maanesten presented their new collections Big Zodiac Energy and Moonhunter, as part of the event "When stars meet the moon". The event at the Maanesten store in Hamburg was themed on the signs of the zodiac. In addition to drinks that matched the elements, content creators and press representatives could get a mini zodiac tattoo or have their stars interpreted by a professional astrologer.
Lovemark PR not only took over the preparation and organization in advance, but also the implementation on site.
KINGA MATHE x ALMAUFTRIEB
The fifth season has started in Munich. As every year, the legendary costume event "Almauftrieb" took place at the Käferschänke at the Oktoberfest on Sunday, September 17, 2023.
In a festive atmosphere and with culinary highlights from Feinkost Käfer, the guests followed the invitation of the costume sponsor Kinga Mathe.
The guests celebrated in a wonderful Oktoberfest ambience, including well-known names such as entrepreneur and influencer Ann-Kathrin Schmitz, entrepreneur Delia Lachance, influencer Farina Opoku, model Funda Vanroy, actor Kostja Ullmann, actress Luna Schweiger, celebrity Lilly Becker, model Monica Meier-Ivancan with her husband, celebrity Sandy Meyer-Wölden, model Sarah Brandner, Soulin Omar, Viky Rader and many more at the tables of costume designer Kinga Mathe.
Many of the guests as well as the hostesses were dressed by Kinga Mathe with the latest collection for the Almauftrieb.
TIFFANY & CO. WIESN 2023
Finally, it's "o`zapft is" again: To kick off this year's Munich Oktoberfest, Sandra Mohsni, Vice President & Managing Director Tiffany & Co. Northern Europe, hosted the traditional "Breakfast at Tiffany" at the Tiffany & Co. store on Munich's Residenzstrasse.
The invitation to the Munich store, which opened 36 years ago as the American jeweler's first location in Germany, is part of a long-standing tradition.
For more than 20 years, Tiffany & Co. has invited celebrities, customers, and friends of the company to the store to celebrate the latest creations and exchange ideas. Sandra Mohsni was delighted to welcome numerous artists from the film, fashion and media industries, including François Goeske, Nele Kiper, Laura Osswald, Jennifer Knäble, Sarah Brandner and Funda Vanroy.
In addition to new designs from the company's first unisex collection, Tiffany Lock, the event featured iconic creations by renowned designer Jean Schlumberger, whose unique high jewelry pieces are emblematic of artistry and virtuosity.
GHD x INSTYLE
ghd is celebrating a special anniversary this year - for 20 years now, the brand has been supporting breast cancer charities worldwide with its annual pink limited edition. Over the past three years, ghd has been able to encourage young women around the world to regularly pat down their breasts through its TAKE CONTROL NOW campaign.
To celebrate the anniversary and create even more awareness, ghd organized a Pink Day on July 27, dedicated to the important topic of breast cancer and breast cancer prevention. The day started with a styling-session at Salon Kemper for patients, with Lovemark PR supporting the organization and planning on site. In cooperation with InStyle, an exclusive Pink Dinner was held in the evening at the Schreiberei in Munich to create even louder awareness and inform about this important topic.
KINGA´S WIESN DINNER
On Wednesday, July 26th, the designer Kinga Mathe invited together with Alessandra Meyer-Wölden to Kinga's Wiesn Dinner on the roof terrace of the Hotel Bayerischer Hof in Munich to celebrate the launch of their first joint Trachten Capsul collection.
More than 100 guests, dressed in traditional Bavarian costumes, enjoyed live music by Nonhle Beryl and a Bavarian-inspired flying dinner. Among them were celebrities such as Mariella Ahrens, Lilly Becker, Mimi Fiedler, Nele Kiper, Nina and Julia Meise, Laura Osswald and Stephanie Stumpf. U.S. Consul General Timothy Liston and Gábor Tordai-Lejkó, Hungarian Consul General in Bavaria, also paid their respects.
GOLDFIELD & BANKS EVENT
In July 2023, the Australian pioneer brand in the perfume industry, GOLDFIELD & BANKS, celebrated the launch of its latest perfume creation INGENIOUS GINGER with an after-work event for selected influencers and editors.
Above the rooftops of Munich, in the Australian restaurant Fitzroy, the guests had the opportunity not only to test the newly launched creation, but also to discover the entire collection of the brand. At the end of the evening, every guest had found their own personal GOLDFIELD & BANKS favorite.
BENVENUTO FERRARI TRENTO
We are very pleased to welcome Ferrari Trento as a new client. From now on we support the Italian winery with our PR expertise in Germany.
Since 1902, sparkling wines have been produced in Trento that can compete with the best in the world. Ferrari received its first honor at the World's Fair in Milan in 1906, and perhaps the most important in 2015, when it was named Sparkling Wine Producer of the Year at the Champagne & Sparkling Wine World Championships.
GHD x DOUGLAS
On July 2023, ghd and Douglas cooperated for a very special event in Frankfurt: Not only could the ghd novelty duet style be tested in an exclusive styling lounge at the Douglas store Zeil, but as the official hair partner of the current GNTM season, there was also the opportunity for a meet & greet with the contestants Selma, Ida and Cassy as well as other talents. About 5,000 visitors did not want to miss this unique opportunity.
Among the guests were TikTok star Feli aka Videozeugs, Romina Palm and Trixi Giese, also former participants of GNTM. Accompanied by DJ Sounds & Drinks, guests were able to be styled by the ghd Styling Squad, including Rebecca Kugler and Lora Angelica, as well as test the first 2-in-1 Hot Air Styler and get excited about its Air-Fusion TM technology.
KINGA MATHE x LODENFREY
To mark the 15th anniversary of a great and successful partnership, the label Kinga Mathe and the fashion house LODENFREY present an exclusive capsule collection that makes an unique fashion statement.
The joyful celebration of this jubilee took place at the Lodenfrey department store in the centre of Munich in the presence of prominent fans of the brand Kinga Mathe, business companions and friends.
ALMAUFTRIEB
For the first time, the legendary traditional event "Almauftrieb" took place as a summer edition on Saturday 17 June 2023 at Gut Kaltenbrunn with the beautiful scenery of Lake Tegernsee.
Guests followed Kinga Mathe and Philipp Greffenius' invitation to the atmospheric music of Wiesnband Birkdobler and culinary highlights from Feinkost Käfer:
In a summery ambience, the guests celebrated in traditional dresses, including well-known names such as actress Anna Lena Class, actress Elena Uhlig, influencer Füsun Lindner, TV personality Jennifer Knäble accompanied by Felix Moese, TV presenter Karen Webb, rapper Kool Savas, actress Laura Osswald, celebrity Lilly Becker, model Monica Meier-Ivancan with husband, actress Nadeshda Brennicke, model agent Peyman Amin and many more.
10 YEARS INTERNATIONAL PRESSDAY FW23/24
10 years of International Pressday! This means that for 10 years now, numerous international high-end brands have used the opportunity to present their collections and to cultivate and establish contacts with the DACH press, stylists, industry decision-makers, influencers and talent managers.
Lovemark Public Relations once again provided support in advance and on site in the area of guest management and participated with numerous clients.
TIFFANY & CO. CELEBRATES REOPENING OF NYC FLAGSHIP STORE, THE LANDMARK
On the evening of April 27, Tiffany & Co. hosted a grand event with international stars and Friends of the house to celebrate the reopening of its newly remodeled flagship store "The Landmark" at 57th Street and Fifth Avenue. After arriving at The Landmark, guests moved to the "Tiffany Flagship Next Door," the former temporary flagship store of the house.
DJ Mia Moretti played the opening set, followed by a show-stopping performance by the Radio City Rockettes and headlining act Katy Perry. DJ Mark Ronson performed the closing set.
Notable guests included Gal Gadot, Hailey Bieber, Jimin, Pharrell, Anya Taylor-Joy, Florence Pugh, Zoë Kravitz, Blake Lively, Michael B. Jordan, Marc Jacobs and many more.
MDV EVENT
On April 20th, 2023 LOVEMARK invited together with MDV to a cozy beauty breakfast at SOIS BLESSED.
MDV - founded by Female Founder Evelien Kahn - stands for a portfolio of innovative beauty products on the pulse of time for over 10 years.
Invited journalists and influencers from Munich had the opportunity to get to know all the exciting MDV beauty brands like Peter Thomas Roth, Beautyblender, Maude and many more, and to discover the latest trends as well as their personal skincare routine. A fantastic morning that was all about beauty!
BONJOUR PETIT BATEAU
We are very pleased to welcome Petit Bateau as our new client. From now on we support the traditional French label in the field of public relations in Germany.
This year the brand celebrates its 130th anniversary!
Since 1893 Petit Bateau stands for comfortable and durable clothing for babies, children and women. True classics in unique French style that have remained modern over decades.
WELCOME KINGA MATHE
We would like to welcome our new client Kinga Mathe! From now on we support the traditional costume brand in the field of public relations and influencer cooperations in Germany.
Kinga Mathe is known for her elegant and timeless designs that always exude a touch of glamour while offering the perfect fit and high wearing comfort. Her collections are inspired by classic traditional trachten, interpreted in a modern way and realised in the highest quality.
WELCOME COLMAR
We welcome our new client COLMAR! From February 01, 2023 LOVEMARK PR supports the wintersports and lifestylefashion manufacturer in the areas of public relations and influencer collaborations in Germany.
The Italian fashion company celebrates its 100th anniversary this year!
Since 1923, COLMAR has stood for refined shapes and ultra-modern materials, while being lead by the 4th generation of the Colombo family. The COLMAR brand combines a luxurious urban style with first-class functionality that works in the city as well as in the mountains.
We are very pleased to take over the press relations in Germany for COLMAR and to support them with our experience in the luxury, fashion and lifestyle sector.
WELCOME THE ORDINARY
We are delighted to welcome a new love brand as one of our customers: The Ordinary.
We will be supporting the Canadian brand in public relations and influencer marketing.
In 2016, the brand disrupted the world of beauty by doing all the things that were supposed to be 'ordinary' - but weren't. The Ordinary stands for effective clinical skin care technologies and in the laboratories, the heart of the brand, only ingredients of the finest quality and most effective concentration are used.
The Ordinary is democratizing skincare by bringing well-known active ingredients to market at sensible price points. Because quality is not defined by price.
GRUEZI CFB!
We are very pleased to introduce our new client Carl F. Bucherer. Starting in January, we will support the niche manufacturer of luxury watches from Lucerne in the area of public relations in Germany.
Since 1888 Carl F. Bucherer stands for excellence, innovation and passion. Influenced by the pioneering spirit of its founder as well as the cosmopolitan esprit of its home Lucerne, the Swiss company has developed into an internationally known brand with a worldwide presence. Carl F. Bucherer is one of the few remaining independent family-owned Swiss watch manufacturers and is now managed by the third generation, Jörg G. Bucherer.
Carl F. Bucherer's modern timepieces combine unique design with the highest precision and outstanding functionality.
OPI BRUNCH & COCKTAIL HAMBURG
On December 5th OPI invited to a manicure brunch/cocktail at the Hotel Tortue in Hamburg.
In the morning, various press representatives from Hamburg had the opportunity to get to know the new additions to the Nature Strong range, the Christmas collection 2022 as well as the iconic shades of OPI. Guests were invited to test the nail polishes directly on site during a manicure and to personalize their OPI nail polish with a personal engraving.
In the evening, influencers were invited to a manicure cocktail to discover the Christmas collection - including manicure, engraving and flying dinner.
LOVEMARK PR provided support in the area of organization and guest-management.
INTERNATIONAL PRESSDAY SS23
This season, we were particularly pleased about the large number of participants at the International Press Day: more than 240 top-class media representatives from Germany, Austria and Switzerland, including a large number of freelance fashion, beauty and lifestyle editors as well as stylists and influencers followed the invitation to Prisco Haus in Munich.
Numerous international high-end brands took once again the opportunity to present their collections as well as to cultivate and establish their contacts.
LOVEMARK PR provided guest-management and on-site support.
JAEGER-LECOULTRE
From 4 to 15 November 2022 Jaeger-LeCoultre presented the exclusive Reverso Timeless Stories exhibition opening to the public in Munich’s Fünf Höfe. Visitors were able to immerse themselves in the world of horology and find out more about the story of the iconic Reverso. The exhibition was divided into three sections: The art installation Spacetime by the US artist Michael Murphy enabled the viewer to experience the complexity of a movement in 3D. The Reverso Exhibition showcased a selection of models from this iconic collection. The journey through time continues in the Art Déco-style 1931 Café, immersing guests in the culinary delights of the era in which the Reverso was born.
LOVEMARK PR supported with the press work as well as with the organization of the press and influencer opening.
GHD GRAND-LUXE @ALSTERHAUS
On October 24, ghd celebrated the launch of the new ghd grand-luxe collection in hamburg. True to the motto "celebrate good hair days like never before", the evening started with a glamorous styling of the ghd family with the new tools of the limited Christmas collection.
After an initial champagne reception, the eight-meter high windows of the Alsterhaus in hamburg were unveiled together with campaign face Pamela Reif and also celebrate the new ghd counter on site. The evening was then celebrated with a glamorous dinner and a final after-show party. Pamela Reif was joined by numerous top German beauty influencers from the ghd family.
LOVEMARK PR provided support in the area of organization and guest-management.
PETIT BATEAU
Petit Bateau presented the new nurturing perfume for children & the new S/S 2023 collection on October 17 at Goldberg Studios. Selected guests and their children enjoyed a colorful afternoon with baby massage- /floral workshop and a meeting with the perfumer.
The fragrance is a combination of care product and perfume and was created especially for infants (0 to 3 years).
The hypoallergenic formula is made of 97.5% natural ingredients and contains no alcohol. Perfumer Karine Dubreuil was inspired by her childhood memories in Grasse and her own children when creating this fresh, delicate eau de cologne.
LOVEMARK PR supported the Parisian agency Desscode around guest management.
TIFFANY WIESN 2022
"O`zapft is" again: To kick off this year's Munich Oktoberfest, Sandra Mohsni, Vice President Tiffany & Co. Northern Europe, invited to the traditional Breakfast at Tiffany´s at the Tiffany & Co. flagship store in Residenzstraß, Munich.
The happening at the Munich store, which was opened 35 years ago as the first presence of the American jeweler in Germany, is associated with a long-standing tradition. For more than 20 years, Tiffany & Co. has invited well-known personalities, customers and friends of the house to the store on the occasion of the world's largest folk festival to celebrate the latest design creations and enjoy the exclusive get-together. After a Covid-19 break of more than two years, Sandra Mohsni was delighted to welcome numerous personalities from the movie, fashion and media industry, including Valerie Huber, Antje Traue, Tim Oliver Schultz, Jasna Fritzi Bauer, Caroline Winberg and the social media shooting stars, the Elevator Boys.
BREAKFAST AT TIFFANY SALZBURG
With a curated high jewelry collection and numerous guests from the worlds of culture, business and politics, Tiffany & Co. celebrated the Salzburg Festival 2022 at the end of July. In partnership with Claudia Gugger-Bessinger, entrepreneur and initiator of the "Passauer Runde," Sandra Mohsni, Vice President Tiffany & Co. Northern Europe, invited around 70 exclusive guests to a Breakfast at Tiffany at the Hotel Sacher.
Among the notable personalities were Babette Albrecht, Prof. Dr. Augustinus Bader, Prof. Dr. Marion Kiechle, Director Agnes Husslein, Luise Kinseher, Serge Dorny, Anita Müller and Marianne Wille. With Anita Rachvelishvili, Piotr Beczala and Erwin Schrott, the star cast of Giuseppe Verdi's AIDA was also on site. Highlights of the curated jewelry collection presented in Salzburg included the legendary masterpieces of Jean Schlumberger, in addition to unique diamond creations and design icons such as the Bone Cuff by Elsa Peretti.
WELCOME GIANNI CHIARINI
We are very pleased to welcome our new client Gianni Chiarini. Starting today, we´ll support the premium handbag brand from Florence in the areas of public relations, influencer marketing as well as media collaborations.
Since the late 1990´s, Gianni Chiarini stands for clear shapes, fine material and Italian craftsmanship, creating sophisticated handbags and accessories "made in Italy" for the modern, independent woman. Over the years, the brand has become a darling of the fashion scene in Italy and Asia, and together with us it will expand and consolidate its brand awareness in the German market. Gianni Chiarini is available in its own boutiques in Italy and Japan, in its online shop and at selected retailers in Germany.
While the main line Gianni Charini convinces with noble, high-quality designs, the exclusive line Marcella Club surprises with new, refined designs, which are created in collaboration with selected designers and partners. Personal monograms give the bags their very own touch.
OBERPOLLINGER GRAND OPENING
Since many years Oberpollinger stand for exclusive fashion and great brands in the heart of Munich.
The Grand Opening of the new designed fashion floors was celebrated with live music from Ätna and the DJane duo Alyssa & Gia, open bars and culinary highlights by star chef Dalad Kambhu and Do&Co. Many celebrities and personalities from politics, economy and fashion followed the invitation of André Maeder and Alexander Repp.
VIPs such as actor August Wittgenstein, top model Franziska Knuppe, President of the Bavarian Parliament Ilse Aigner, cabaret artist Monika Gruber, Bavarian Interior Minister Joachim Herrmann, model agent Peyman Armin, investor René Benko, jewelry designer Saskia Diez, entrepreneur Simone Mecky-Ballack and U.S. Consul General Timothy E. Listen enjoyed the fashionable ambience as well as about 2000 guests.
LOVEMARK was happy to support the KaDeWe Group again by creating made to measure guest and VIP list, handling the guest-management and VIP bookings as well as in the field of PR.
REBECCA MIR & MASSIMO SINATO x HUNKEMÖLLER
Rebecca Mir launches her third collection with Hunkemöller.
After the exciting lingerie collections, Rebecca Mir is releasing a swimwear line for the first time. And she's got some help: her husband Massimo is adding two swim shorts to the beachwear.
During a joint visit to the Hunkemöller flagship store in Munich, the model and the dancer answered all their fans' questions about the latest it-pieces of the swimwear collection at a meet & greet & press interviews.
GHD x SEPHORA
On 9 April, ghd and Sephora Germany celebrated the limited edition ghd iD Collection with a spectacular launch event! The limited edition in soft pastel shades is all about Gen Z and represents creativity and individuality.
At the Sephora headquarters, the campaign faces and Tik Tok stars Lisa and Lena presented the new #ghdiD Collection in an exclusive get-together for the invited VIPs and influencers. In addition to brand ambassadors such as fitness Youtuber Pamela Reif and entertainer Riccardo Simonetti, model Leni Klum, the Tik Tok Stars Elevator Boys and numerous top German beauty influencers such as Ana Johnson, Jessie de Oliveira and Celine Bethmann were among the guests present.
Lovemark provided support in the area of nano-influencer-guest management.
INTERNATIONAL PRESS DAY 2022
It was a special pleasure to support Goertz International again in the preparation and execution of the International Press Day and to invite to Prisco Haus in Munich after a 2-year break on April 27, 2022. Numerous international high-end brands took the opportunity to present their collections as well as to cultivate and establish contacts.
More than 180 top-class media representatives from Germany, Austria and Switzerland, including a large number of freelance fashion-, beauty- and lifestyle-editors as well as stylists and influencers participated in the spring-issue of the press day.
SPRÜNGLI @ AIRPORT MUNICH
On April 4th, 2022, the renowned Swiss Haut Chocolatier Sprüngli opened its first retail store in Germany at Munich Airport. Having already successfully run a pop-up store at Munich Airport, Sprüngli, the pioneer of Grand Cru chocolate, is now expanding to Germany with a permanent location.
In time for the store opening, LOVEMARK informed the German media via a personal newsletter. In addition, selected editors from the food & lifestyle sector were surprised in advance with an exclusive Sprüngli snack package.
GHD x FLACONI
Two brands, one mission: "Take Control Now" - under this motto, ghd launched this year's Pink campaign for the second time in a row and, at the same time, drew attention to the importance of breast cancer prevention and a regular self-check as part of a joint event with flaconi.
Experienced health experts from DKMS LIFE answered all the questions on the subject of breast cancer screening from the invited guests, who included social media star Lisa-Marie Schiffner, journalist and lifestyle expert Annette Weber, photographer Simon Lohmeyer, and model and singer Marie Amiére, and also showed how women can perform the scan themselves at home.
WELCOME BACK MDV EUROPE
We are delighted to welcome MDV Europe back as a client of LOVEMARK Public Relations and to bring the exciting brands of the Sales Platform to the attention of key press contacts:
True Botanicals stands for luxurious & conscious skincare with a range of pure, sustainable and vegan products that harness nature's natural intelligence.
Peter Thomas Roth's brand philosophy is simple: breakthrough formulas. Amazing results.
Patchology offers products that are multifunctional and versatile, reinventing beauty routines.
TIFFANY & CO. CHRISTMAS WINDOW UNVEILING
Tiffany & Co. celebrated on November 16, 2021 the glamorous unveiling of the Christmas display windows of KaDeWe in Berlin. For the first time, the legendary holiday windows of the American jewelry house known from New York can thus be admired in Germany. At the same time, the company also celebrated the reopening of its new Tiffany & Co. store within the luxury boulevard of KaDeWe.
Together with KaDeWe CEO André Maeder, Sandra Mohsni (Managing Director Tiffany & Co. Germany, Austria, Czech R., Nordics) unveiled the journey of Jean Schlumberger's famous Bird on The Rock from New York City to Berlin. The evening was moderated by Patrice Bouedibela.
AN`DA EVENT
We are pleased to have hosted an exclusive beauty event for the beauty brand AN'DA.
The face behind this exciting skincare brand is Anna Maria Damm, know from the casting show Germany’s Next Topmodel. Today, she is one of the biggest social media talents in Germany, mother of a two-year-old daughter and with the launch of AN‘DA she has fulfilled herself a lifelong dream.
AN’DA stands for a clean, natural and sustainable skincare. The effective products are made from vegan and organic ingredients as well as valuable plant extracts, of course without animal testing. High-quality, affordable skincare for everyone
AUDI GENERATION AWARD 2021
The "Audi Generation Award", an award for young and promising up-and-coming stars who serve as role models, was presented for the 14th time in Munich on the 6th of October. Lovemark Public Relations supported the event organizer Edition Sportiva in terms of Public Relations.
The Award winners in five categories included Austrian Nordic combination athlete Johannes Lamparter, FC Bayern star and German national team player Jamal Musiala, star DJ and music producer Topic and German social media superstars Lisa & Lena. New this year was the "Start-Up Award," which was only chosen live during the show and went to Zarah Bruhn of "Social-Bee,".
The event was hosted by Kai Pflaume, the laudators were Sportschau presenter Esther Sedlaczek, musician Nico Santos, actor Samuel Koch, sports commentator Bernd Schmelzer and DFB Director Oliver Bierhoff.
WELCOME SCANDALE ECO-LINGERIE
We are very pleased to introduce our new client scandale éco-lingerie, which we will support in the future in the area of product and corporate PR, as well as social media and media cooperations.
The French lingerie brand scandale was launched in 1932 and is making its big comeback as scandale éco-lingerie in October 2021.
Inspired by the Parisian districts of Palais Royal, Montmartre and Saint Germain, the collection revives the sensuality of olden times while committing to sustainability.
Scandale éco-lingerie is 100% eco fabrics certified from recycled GRS cotton and organic cotton, 80% recycled textile fibers, carbon neutral certified, ethically produced & traceable and responsibly & consciously packaged.
For the launch kick-off, scandale éco-lingerie presents a very inclusive campaign with 14 models of different origins, morphology and generation, completely unretouched, celebrating the versatility of countless possible combinations.
BREAKFAST AT TIFFANY 2021
On September 18, Tiffany & Co. invited around 100 exclusive customers to Breakfast at Tiffany's on the roof terrace of the Mandarin Oriental in Munich.
The occasion was the "unofficial" tapping of the Munich Oktoberfest on 18.9, an event Tiffany traditionally celebrates annually with its customers and friends of the house. Tiffany's jewelry icons from the Tiffany City HardWear, Tiffany T, Victoria and Elsa Peretti collections shone brightly against the iconic backdrop of the Munich skyline.
In keeping with the "Wiesn" start, Mandarin Oriental's new Executive Chef Lucas Lommatzsch, created Bavarian classics with an Asian twist. In addition, the guests were drawn live on site by Munich artist Kera Till
REBECCA MIR X HUNKEMÖLLER
After a highly successful collaboration with Rebecca Mir in October 2020, Hunkemöller is proud to present a new collection with the new mother in fall.
For this second collection, Rebecca wanted to work with the Hunkemöller design team to create lingerie that empowers every woman to be their most beautiful self. The renewed joint project impressed both Rebecca and Hunkemöller.
“This was really a dream come true. Creating my own collection with styles that feel like me. I fell in love with the new shades of blue that we introduced as well as the beautiful bodies that can be worn at any moment of the day. The shoot in Ibiza was amazing. Of course I was a bit nervous having just given birth but I’m so happy with the end result, I could’t be more proud of.” – Rebecca Mir
The photo shoot for the new Hunkemöller x Rebecca Mir collection is the first shooting after the birth of her first child.
BREAKFAST AT TIFFANY
Tiffany & Co. invited a select number of journalists to a Breakfast at Tiffany in the penthouse of gallery owner Michael Fuchs in Berlin-Mitte on July 02, 2021.
Under the motto "Artistry & Brilliance", the sparkling jewelry pieces of the traditional New York jeweler could be admired in an artful ambience: Iconic pieces, among others, based on the designs of design legends Jean Schlumberger and Elsa Peretti, who once worked for the house.
In reference to the colors of the Tiffany Legacy Gemstones, Hamburg-based artist Paul Schrader had created a work in powerful colors especially for the occasion. Extraordinary flower sculptures by a Berlin florist completed the exclusive jewelry presentation.
ICE ICE BABY!
Just in time for the beginning of spring, we are thrilled to introduce yet another lovebrand to our portfolio! From now on we welcome TAUSENDSCHÖN as a new client at LOVEMARK Public Relations and look forward to many healthy moments of pleasure!
Founder Kerstin Pooth has so far been professionally at home in the fashion and lifestyle world.
But her great passion has always been cooking and baking. For over 20 years, she has been developing new recipes in her professionally equipped kitchen. She especially enjoys desserts - and ice cream is her favorite!
The new premium ice cream from TAUSENDSCHÖN is vegan, comes without refined sugar and consists only of natural ingredients of the highest quality. It is free of lactose, gluten or soy. In addition, it has up to 50% fewer calories than conventional ice cream. If you try it, you will experience a pleasure you didn't expect, certainly not from a healthy, vegan ice cream.
An ice cold delicacy!
WELCOME CHARLOTTE TILBURY
We are very delighted to welcome Charlotte Tilbury Beauty as a new client at Lovemark Public Relations from February onwards!
Within a very short time Charlotte managed to lead her beauty brand to an absolute cult status and inspires makeup fans all around the world.
Her skincare and makeup products emphasize natural beauty and create the most glamorous looks!
HELLO AGAIN ghd!
We are more than happy to support ghd not only regarding influencer marketing but as from now also concerning public relations.
For already 20 years, ghd revolutionizes the whole beauty universe over and over and has been providing incomparable GOOD HAIR DAYS – by innovative technologies and an extensive collection of hair styling products.
WELCOME RITUALS COSMETICS
We are very pleased to welcome Rituals Cosmetics Germany as a new client at LOVEMARK Public Relations!
Raymond Cloosterman, founder of Rituals Cosmetics, got his inspirations from the wisdom and ancient traditions of far eastern cultures. Even 20 years ago, he experienced first hand that rituals enhance the beauty of even the smallest things.
Since then, he keeps creating happy moments with his variety “rituals”.
HUNKEMÖLLER x Rebecca Mir
On 19th of October 2020, LOVEMARK PR welcomed the model and presenter Rebecca Mir to Munich. In the Hotel Beyond Rebecca presented herself, in an exclusive set-up, as the face of the latest lingerie collection of Hunkemöller and was available for interviews in print, TV and online media from Germany.
LOVEMARK PR was responsible for the organization and realization of the event as well as the generation of exclusive interviews, an additional Instagram-Live shopping event with a media partner as well as a coordinated Influencer campaign on the occasion of the collection launch.
HUNKEMÖLLER & ghd STYLE und BRA PARTY
On September 30th, Hunkemöller and ghd invited to an exclusive Bra & Style party in the Hotel Zoo in the heart of Berlin.
In a spectacular suite with a unique set-up, the influencers enjoyed fine food and drinks and tried on the latest Hunkemöller lingerie collections after styling by ghd.
Toni Dreher (@oluwatonilobaa), Victoria Jancke (@ victoria.jancke), Irene Seifert (@ireneasamoahofficial), Julia Steyns (@juliasteyns), Julianna Townsend (@julianna) were there.
LOVEMARK PR was responsible for the organization of the event, guest handling and set-up.
MVG CHALLENCE ON TIKTOK & INSTAGRAM
With a special eye on generation Z LOVEMARK PUBLIC RELATION created a made to measure Influencer campaign on TikTok and Instagram for Stadtwerke München.
The content informs in an entertaining way about the new „365-Euro-Ticket“ and invites to explore the city.
WELCOME PATCHOLOGY
We are really excited to welcome Patchology as a new client at LOVEMARK Public Relations.
More than ten years ago, Patchology started to work with substantial technologies used in the medical field. Since then, the brand transferred their expertise and developed a broad portfolio of multifunctional patches with an instant effect for the daily beauty routine.
HELLO ghd!
We are very excited to welcome ghd as a new client with focus on influencer marketing at LOVEMARK Public Relations.
Established in 2001, the styling brand ghd has ever since conquered the market with a broad range of innovative hair styling products and inspires people to have a "GOOD HAIR DAY" every day.
The brand continues to revolutionize the beauty industry with smart new product ideas and is recognized as the leading hair styling company.
LOVE CHOPARD
The launch event of the new scent LOVE CHOPARD was all about the queen of flowers - the rose.
From the name of the location and the luxurious decoration to food and beverage everything was dedicated to the rose.
In this highly exclusive framework the perfume was presented to a selected group of journalist and Influencer.
WELCOME MDV
We are really happy to welcome Peter Thomas Roth and Styledry as our new clients at LOVEMARK Public Relations!
Both brands belong to the dutch distributor MDV, which is specialized on young and upcoming niche beauty brands.
The skincare brand Peter Thomas Roth is distinguished by highly effective formulas, Styledry revolutionizes the daily haircare routine.
WELCOME ALBRECHT & DILL
We are really happy to welcome Albrecht & Dill Cosmetics as our new client at LOVEMARK Public Relations!
Since 1950, Albrecht & Dill is dedicated to the distribution of exclusive niche- and luxury-brands in the beauty and lifestyle sector.
The portfolio offers an exciting brand mix of international high-end perfume brands: Maison Francis Kurkdjian, Goutal Paris, Amouage, Salle Privée, Maison Crivelli, Chopard, Juliette has a Gun, Bdk, Philipp Plein, Comptoir Sud Pacifique, Widian, Rose of Arabia, Hugh Parsons, Lalique and Jaguar.
DOUTZEN KROES x HUNKEMÖLLER
On 10th of December 2019, LOVEMARK PR welcomed the Dutch top model Doutzen Kroes to Munich. In the Hotel Vier Jahreszeiten Doutzen presented the latest lingerie collection for Hunkemöller and was available for interviews in print, TV and online media from Germany, Belgium and the Netherlands.
LOVEMARK PR was responsible for the organization and realization of the event as well as the generation of exclusive interviews.
ADIDAS STORE OPENING
On November 25th 2019, Wertheim Village – with the support of LOVEMARK Public Relations – invited to the pre-opening party of the long awaited adidas store. Around 300 guests – among them were numerous local and national influencers like Janis Danner, Simon Lohmeyer and Chany Dakota – celebrated with cool hip-hop sounds from a DJ as well as a flying buffet.
The personalization station for newly purchased sneakers delighted the sports and fashion lovers, breakdancers ensured even more urban vibes.
CHRISTIAN LOUBOUTIN PRESSDAY
On Wednesday, the 13th of November 2019, Christian Louboutin celebrated the launch of the Spring/Summer 2020 collection „LOUBI CONSTELLATION”.
Inspired by the mottos LOUBHOUTAN EXPRESS and LOUBICIRCUS the Galerie Andreas Binder was transformed into an extraordinary setting – color coordinated with the unique designs of the new collection.
LOVEMARK Public Relations supported Christian Louboutin in the overall planning and execution of the press day and also took care of the guest-management.
CHRISTMAS LIGHTING
On the evening of November 7th 2019, Ingolstadt Village rang in the pre-Christmas season.
In a festive ceremony – which was also accompanied by live music – fashion expert Cathy Hummels and TV host Alexander Mazza enlightened the glamorously decorated luxury shopping destination.
Prior to the ceremony, a number of selected visitors had the chance to meet Cathy Hummels personally in a private Meet & Greet session at the newly opened stores of the two French it-brands Sandro and Maje.
INTERNATIONAL PRESSDAY
On the 6th of November 2019, Goertz International, with the support of Lovemark Public Relations, invited to the 13th edition of the International Press Day at the Prisco Haus in Munich. A number of high-level brands took the opportunity to present their new collections for spring / summer 2020 as well as socializing and establishing contacts.
Among the guests were top-class media representatives from Germany, Austria and Switzerland in addition to a number of fashion, beauty and lifestyle freelancers, stylists and influencers.
Lovemark Public Relations accompanied Goertz International in the overall planning and execution of the event.
HUNKEMÖLLER BRA PARTY
On October 10, 2019, Hunkemöller invited together with the Munich-based influencer Karolina.Alexandrova, to an exclusive bra party at the Anna Hotel in the heart of Munich.
In a spectacular suite with a unique view over Munich, the influencers enjoyed sushi + drinks and sampled the current lingerie and homewear collections from Hunkemöller.
In addition to an impressive decoration, especially the ball bath and the lush candybar were an attraction of the evening.
Special guests of the Bra Party were this time Emily (@emilyenvogue), Shanice (@shanicemessina) and Açelya (@jldre)
LOVEMARK PR was responsible for organizing the event, guest handling and set-up.
INGOLSTADT VILLAGE WIESN 2019
On Wednesday, September 25th 2019, the luxury shopping destination Ingolstadt Village invited to the „FRIENDS-WIESN“ at the Schützen-Festzelt for the third year in a row.
One of the well-known guests from fashion, culture and society are TV presenter Alexander Mazza with his wife Viola, photographer and model Simon Lohmeyer as well as fashion bloggers Nina Schwichtenberg, Sandro Rasà, Dennis Mitchell Sialkowski, Atrik Kahlo, Sohi Malih and many more.
BREAKFAST AT TIFFANY
At the beginning of the Munich Oktoberfest, Sandra Mohsni, Managing Director Tiffany & Co. Germany, invited to the traditional Breakfast at Tiffany in the Tiffany & Co. flagship store on the Residenzstrasse in Munich.
The invitation to the Munich store, the first presence of the American jeweler was opened 1987 in Germany, is associated with many years of tradition. At the same time, the "next generation luxury jeweler " on innovation and modernity - a combination of values that Tiffany & Co. has always been successful in its over 180-year history. So Sandra Mohsni was happy this year about the visit of aspiring artists from the film, fashion and media industries, such as u.a. Susanne Wuest, Aylin Tezel, Luna Schweiger, Vanessa Fuchs and Jerry Hoffmann.
After the reception in the Munich store in the morning, in addition to novelties of the iconic Tiffany T Collection also offers traditional delicacies, Tiffany & Co. invited guests to an atmospheric lunch in the Schützenfestzelt on the Oktoberfest.
ANN KATHRIN GÖTZE x HUNKEMÖLLER
On the evening of September 3rd 2019, Ann Kathrin-Götze celebrated the launch of her premiere lingerie collection for Hunkemöller „Ann-Kathrin Götze x Hunkemöller Desert Rose".
The coming-out dinner took place at the renowned Hotel „Bayrischer Hof“ celebrating with family and friends.
From the beginning on Ann-Kathrin took part of the entire design process.
Her husband Mario Götze, also added three matching boxer shorts to the collection. Revenue from the sales will be graciously donated to “kids for life”.
Among the guests, besides Mario Götze, were friends like Nina Neuer, Victoria Swarovski, Shalimir Heppner partner of David Alaba and Viviane Geppert etc.
CIAO SCAROSSO!
LOVEMARK is happy to announce the German PR-collaboration with the Italian shoe brand SCAROSSO.
SCAROSSO stands for the contemporary re-interpretation of the traditional Italian shoe-craftsmanship and produces classic shoes with a modern twist.
Crafted in Italy, handmade procedures are combined with the passion and dedication of real artisans. During the production process, traditional skills are combined with state-of-the-art technics.
The range includes relaxed sneakers as well as handcrafted high-end-models which all have one thing in common: the passion for Italian, elegant aesthetic.
NICKI´S & MADAME
HAPPY MOTHERSDAY
At this Mother's Day event the moms and their kids had fun: "Nicki's.com" and the luxury magazine "Madame" invited to a colorful "mother-child-event" on Tuesday, a few days before the actual Mother's Day on May 12th to celebrate mothers and children equally.
Around 100 mothers with children from the fields of culture, fashion, society, film and Television followed this exclusive invitation to an afternoon of play, fun and games to experience sweets. Amongst others the guests were Miriam Neureuther, Nadja zuSchaumburg-Lippe with her daughters Felipa (10) and Philomena (7), Alexandra Flick, Tina Kaiser with her daughter Liv (3), Vanessa Birkenstock with her daughters Vani (2) and Vivi (less than 1 year old), Sandra Abt with daughter Emely, Sylvia Walker with daughter Mara, Noni Sixtand Julia Vigas, wife of Bayern star Thiago.
Lovemark Public Relations accompanied Nickis in the overall planning and execution of the event and rounded it off with the selection of selected guests.
DANCE INTO STYLE
INGOLSTADT VILLAGE & GALA
As part of the unique collaboration of the Bayerisches Staatsballet, Germany´s high-gloss magazine Gala and Ingolstadt Village, the „Dance into Style“ Event took place on the 2nd of May, including a spectacular Window-Unveiling at the luxurios shopping destination.
Selected images from the photo production are to admire in the shop windows of Ingolstadt Village from now on throughout all of May.
Besides the ballet dancers, selected friends of the house and many influencers like Fuesun Lindner, Annette Weber and Dennis Mitchell Sialkowski, VIPs like Jimi Blue Ochsenknecht, Monica Ivancan and Luna Schweiger were also a part of the glamorous evening.
CHRISTIAN LOUBOUTIN PRESSDAY 2019
On Tuesday, the 16th of April 2019, the legendary French shoe- and baglabel Christian Louboutin celebrated the launch of its Fall / Winter 2019 / 2020 collection „Rouge Tropical“.
The Galerie Andreas Binder was therefore transformed into a tropical showroom in which the guests could discover the extravagant and colourful collection of the new season.
Lovemark Public Relations supported Christian Louboutin in the overall planning and execution of the Press Day and also took care of the guest management.
SECRET GARDEN DINNER
HOSTED BY RABEA SCHIF & WERTHEIM VILLAGE FRANKFURT
On the 11th of April, Wertheim Village and TV-presenter Rabea Schif invited to the „Secret Garden Dinner“ at one of Frankfurts hottest locations – the fusion-restaurant Stanley Diamond.
The motto of the evening was inspired by „Frankfurt´s Secret Gardens“, the current campaign at Wertheim Village.
Among the 35 guests, who were personally invited by Rabea Schif, were influencer like Tori Nasir or Clarissa Hanel and local KOLs as well as Germany´s Next Topmodel winner Kim Hnizdo.
WELCOME HUNKEMÖLLER
We are happy to welcome HUNKEMÖLLER as our new client at Lovemark Public Relations.
The Dutch lingerie label HUNKEMÖLLER convinces with an extensive range of lingerie, swimwear and sports fashion.
The cuddly fabrics of the product range are of the highest quality and offer a perfect fit for every body.
HUNKEMÖLLER stands next to a comfy feel for modern design full of loving details.
BONJOUR ERES
We are happy to welcome ERES as our new client at Lovemark Public Relations.
ERES is a symbol for elegant swimwear and lingerie since 1968.
The portrayal of a complete femininity and a contemporary sensuality are the cornerstones of the ERES philosophy - The Art of the Body.
The label is characterized by iconic cuts, innovative colors and high-tech materials.
HELLO CG - CLUB OF GENTS
We are happy to welcome CG - Club of Gents as our new client at Lovemark Public Relations.
CG - Club of gents is is part of this special lifestyle of the Mods and Brit-Pop.
We are going back to the 80ies and early 90ies:
its all about this eccentric guitar sound you can hear in the downtown clubs.
An era with its very own dress code represented with every fibre of the CG - Club of Gents collection.
VALMONT
OPENING LA MAISON LAMONT MUNICH
Good news for the beginning of the year for all shopping and art fans! The first Munich "La Maison Valmont" store opened its doors at Maximilianstreet. After cities such as Berlin and Hong Kong in 2016 and Tokyo, Paris and Lausanne in the previous year, finally in the Bavarian metropolis, too.
And that was celebrated on Friday evening big. 150 guests came to the grand opening event in the all-white and gold-held store jewel, including numerous celebrities such as actress Lara Joy Körner, presenter Alexandra Polzin with husband Gerhard Leinauer (sports presenter), costumes designer Lola Paltinger, actress Annika Blendl, blogger and fashion expert Jeannette Graf and Charlotte Countess von Oeynhausen.
On three floors and a total of around 300 square meters, the VIPs were able to immerse themselves in the Valmont world and discover the diverse products.
VALUE RETAIL
STAATSOPER MUNICH
Highly exclusive Christmas cocktail to celebrate the cooperation of Ingolstadt Village with the Bavarian State Opera in an ongoing sponsorship.
The event took place in the “Ionischer Saal”, an outstanding setting that normally can’t be booked for exclusive celebrations.
After an introduction speech by the dramatic adviser of the Bavarian State Opera the guests enjoyed the ballet “The Nutcracker” followed by a meet & greet with the stars of the ballet-ensemble.
The crème de la crème of the Munich society from fashion, art, media & showbiz and economy was invited and savored an extraordinary elegant ballet evening.
XMAS PLANET
HOGAN MUNICH
On the evening of November 22, Hogan, with the support of Lovemark Public Relations, invited to the exclusive cocktail party "Xmas Planet" at the flagship store in the heart of Munich.
Selected celebrities including Alexander Mazza, Florian Odendahl, Stephanie Stumph, Hardy Krüger Jr., Influencer like, Darya Strelnikova...and top clients followed the invitation.
Lovemark Public Relations accompanied Hogan in the planning and execution of the event and refined it with the compilation of handpicked guests.
WELCOME
SAINT MIGNAR
We are happy to welcome the newcomer label Saint Mignar as our new client @ Lovemark Public Relations.
An explicit promise of style:
Saint Mignar originates from the desire for cool looks capturing the self-perception of modern women, their feminine nonchalance as well as their natural elegance.
A very personal matter – focused on authentic beauty, flowing silhouettes and ecologically responsible manufacturing.
INTERNATIONAL PRESSDAY
MUNICH
On the 6th of November 2018, Goertz International, with the support of Lovemark Public Relations, invited to the International Press Day for spring / summer 2019 to the Prisco Haus in Munich. The multi brand press day brings a number of high-level brands together with the most influential media from Germany, Austria and Switzerland.
The prestigious event provides the perfect occasion for showing collections and networking with the most important editors, freelancers, celebrity & fashion stylists and fashion & lifestyle influencer.
Lovemark Public Relations accompanied Goertz International in the overall planning and execution of the event.
WELCOME
VALUE RETAIL
INGOLSTADT & WERTHEIM VILLAGE
We are very happy to welcome Value Retail – in Germany represented by Ingolstadt and Wertheim Village – as our new client at LOVEMARK Public Relations.
Ingolstadt and Wertheim Village are members oft he Bicester Village Shopping Collection, which includes eleven luxury outlet shopping destinations worldwide. The Villages are distinguished by numerous high-end boutiques of the world’s leading fashion and lifestyle brands and offers an unrivalled luxury shopping experience at the highest level – in a strinking distance to the two German cities Munich and Frankfurt.
KITON
LAUNCH OF THE KNT COLLECTION
MUNICH
On the evening of the 23rd of October, the iconic Italian brand KITON celebrated the European launch of its high-end fashion urbanwear collection KNT at its luxurious boutique in the heart of Munich.
Kiton New Textures, which was designed by the two sons, Mariano and Walter, of CEO Antonio De Matteis, combines the brands highly esteemed tailoring knowledge with modern cuts and metropolitan structures.
Lovemark Public Relations accompanied KITON in the overall planning and execution of the event and rounded it off with the selection of considerable guests like Florian Odendahl, Simon Lohmeyer, Sebastian Goller, Ayhan Durak, Nikias Hofmann, Michael Meyer, Kaled and Sami Ramadan.
TIFFANY & CO.
BREAKFAST AT TIFFANY
MUNICH
At the beginning of the Munich Oktoberfest on September 22, 2018, Sandra Mohsni, Managing Director of Tiffany & Co. Germany, invited for the traditional Breakfast at Tiffany in the business premises on Residenzstraße.
The invitation to the Munich store, which opened in 1987 as the first presence of the American jeweler in Germany, has a long tradition. At the same time, Tiffany & Co. Germany relies on innovation and modernity - a combination of values that has always made the company successful over its more than 180-year history. This year, Sandra Mohsni was particularly pleased to visit numerous up-and-coming artists from the film, fashion and media industries, such as Ruby O. Fee, Lisa Tomaschewsky, Maria-Victoria Dragus, Jerry Hoffmann, Jeanne Goursaud, Viviane Geppert and Sami Slimani. Also local personalities like Holger and Nikita Stromberg, Delia Fischer, Amanda da Gloria and Florian Odendahl accepted the invitation.
AUDEMARS PIGUET
OPENING OF THE NEW
AUDEMARS PIGUET HOUSE
MUNICH
On the evening of 18 September, Audemars Piguet, with the support of Lovemark Public Relations, invited to the exclusive opening ceremony of the Audemars Piguet House in Munich.
120 handpicked guests, including Viviane Geppert, Delia Fischer, Holger Stromberg as well as press and top customers of the house, met at a Late Summer Cocktail to inaugurate the first AP home concept in Germany in an elegant and informal atmosphere.
Lovemark Public Relations accompanied Audemars Piguet in the overall planning and execution of the event and rounded it off with the selection of selected guests.
OBERPOLLINGER MUNICH
GRAND OPENING OF THE NEW GROUND FLOOR
On the evening of September 12, 2018, the Oberpollinger celebrated the opening of the new ground floor, which was redesigned according to the plans of the English architect John Pawson.
Passing the windows designed by the Munich-based artist Sarah Illenberger, more than 1,200 invited guests came to the new 4,500 m² department for beauty, accessories and jewelery at the highest level.
In addition to ambassadors of international brands, many well-known friends of the Oberpollinger celebrated this evening:
Victoria Swarovski, Christiane Arp, André Hamann, August Wittgenstein, Julia Malik, Katja Eichinger, John Pawson, Alessandra Meyer-Wölden, Nina Schwichtenberg, Sara Nuru, Nadine Warmuth and others.
Jérôme Boateng was also among the invited guests, whose eyewear designs are now available exclusively in the Concept Store of the Oberpollinger "The Storey".
