INTERNATIONAL PRESS DAY SS24
The last Pressday edition was infused with a touch of Italian flair! Various international high-end brands used this beautiful platform to present their latest collections and to establish and maintain close ties with the DACH press, stylists, industry insiders, influencers and talent managers.
Lovemark Public Relations was once again involved in supporting guest management both before and during the event. Lovemark Public Relations was also actively involved in the event itself with numerous clients.
TIFFANY & CO. FLAGSHIP STORE OPENING BERLIN
Tiffany & Co. celebrated the opening of its new flagship store at Kurfürstendamm 189 in Berlin on November 22, 2023. The company collaborated with four up-and-coming artists from the Berlin art scene. Claudia Wieser, Luki von der Gracht, Theresa Volpp and Timo Helgert were invited to be inspired by the Tiffany & Co. universe and its unmistakable blue (Pantone 1837C) to create new works of art. On the 270 square meters, Tiffany & Co. also presents works ranging from historical archives to contemporary art by Richard Prince. The new space houses art in all its forms and continues the store's mission to exist as a living work of art that now vibrates to the rhythm of Berlin!
MDV - THE BEAUTY SHOP
Christmas spirit is in the air: on November 14th, 2023, LOVEMARK and MDV hosted a pre-Christmas beauty lunch at the stylish restaurant LILLI P. MDV presented the Xmas editions and new products from all the MDV beauty brands such as Peter Thomas Roth, Beautyblender, Maude and many more in an enchanting atmosphere!
Invited journalists and influencers from Munich had the opportunity to exchange with the MDV experts over delicious snacks and drinks and discover the latest trends live. A successful get-together and a perfect start into the Christmas season!
JULIETTE HAS A GUN EVENT
The French perfume brand JULIETTE HAS A GUN celebrated the launch of its latest perfume creation ODE TO DULLNESS in October 2023 with a fragrance-lunch for selected influencers and editors. The trendy Café CELEBRE in Munich perfectly captured the relaxed atmosphere and gave the event a cosy and inviting vibe that you'd love to share with your best friends.
The guests not only had the opportunity to test the new launch, but also to discover the entire fragrance portfolio of the French cult brand. At the end of the day, each guest went home with a personalized flower arrangement and the unique ODE TO DULLNESS fragrance.
100 YEARS COLMAR
HAPPY BIRTHDAY, COLMAR - 100 years of innovation, style and sport! The Italian company Colmar celebrated its 100th anniversary with a spectacular party in Milan. The event took place in the center of the city, in the atrium of the famous The Portrait Hotel: the famous Antonia store showcasted the Joshua Vides x Colmar 100 collection, pecially designed for the anniversary by American artist Joshua Vides, and iconic pieces from the Colmar archives.
The star of TV series Gossip Girl, Ed Westwick, attended the party with his glamorous girlfriend Amy Jackson, as well as Italian celebrities such as Elisabetta Canalis and Stefano De Martino. The renowned photographer German Larkin to captured the party crowed in beautiful portraits.
GIANNI CHIARINI x LUDWIG BECK
Luna Carlotta Colferai of GC GROUP Spa was delighted to welcome numerous friends of the house and media industries, including Annette Weber, Pia Leonie Knoll, Nike Martens, Jeannette Graf, Susanna Wassel, Olga Löffler and many more.
OPI x MAANESTEN
A match made in heaven! On September 22nd, OPI and jewelry label Maanesten presented their new collections Big Zodiac Energy and Moonhunter, as part of the event "When stars meet the moon". The event at the Maanesten store in Hamburg was themed on the signs of the zodiac. In addition to drinks that matched the elements, content creators and press representatives could get a mini zodiac tattoo or have their stars interpreted by a professional astrologer.
Lovemark PR not only took over the preparation and organization in advance, but also the implementation on site.
KINGA MATHE x ALMAUFTRIEB
The fifth season has started in Munich. As every year, the legendary costume event "Almauftrieb" took place at the Käferschänke at the Oktoberfest on Sunday, September 17, 2023.
In a festive atmosphere and with culinary highlights from Feinkost Käfer, the guests followed the invitation of the costume sponsor Kinga Mathe.
The guests celebrated in a wonderful Oktoberfest ambience, including well-known names such as entrepreneur and influencer Ann-Kathrin Schmitz, entrepreneur Delia Lachance, influencer Farina Opoku, model Funda Vanroy, actor Kostja Ullmann, actress Luna Schweiger, celebrity Lilly Becker, model Monica Meier-Ivancan with her husband, celebrity Sandy Meyer-Wölden, model Sarah Brandner, Soulin Omar, Viky Rader and many more at the tables of costume designer Kinga Mathe.
Many of the guests as well as the hostesses were dressed by Kinga Mathe with the latest collection for the Almauftrieb.
TIFFANY & CO. WIESN 2023
Finally, it's "o`zapft is" again: To kick off this year's Munich Oktoberfest, Sandra Mohsni, Vice President & Managing Director Tiffany & Co. Northern Europe, hosted the traditional "Breakfast at Tiffany" at the Tiffany & Co. store on Munich's Residenzstrasse.
The invitation to the Munich store, which opened 36 years ago as the American jeweler's first location in Germany, is part of a long-standing tradition.
For more than 20 years, Tiffany & Co. has invited celebrities, customers, and friends of the company to the store to celebrate the latest creations and exchange ideas. Sandra Mohsni was delighted to welcome numerous artists from the film, fashion and media industries, including François Goeske, Nele Kiper, Laura Osswald, Jennifer Knäble, Sarah Brandner and Funda Vanroy.
In addition to new designs from the company's first unisex collection, Tiffany Lock, the event featured iconic creations by renowned designer Jean Schlumberger, whose unique high jewelry pieces are emblematic of artistry and virtuosity.
GHD x INSTYLE
ghd is celebrating a special anniversary this year - for 20 years now, the brand has been supporting breast cancer charities worldwide with its annual pink limited edition. Over the past three years, ghd has been able to encourage young women around the world to regularly pat down their breasts through its TAKE CONTROL NOW campaign.
To celebrate the anniversary and create even more awareness, ghd organized a Pink Day on July 27, dedicated to the important topic of breast cancer and breast cancer prevention. The day started with a styling-session at Salon Kemper for patients, with Lovemark PR supporting the organization and planning on site. In cooperation with InStyle, an exclusive Pink Dinner was held in the evening at the Schreiberei in Munich to create even louder awareness and inform about this important topic.
KINGA´S WIESN DINNER
On Wednesday, July 26th, the designer Kinga Mathe invited together with Alessandra Meyer-Wölden to Kinga's Wiesn Dinner on the roof terrace of the Hotel Bayerischer Hof in Munich to celebrate the launch of their first joint Trachten Capsul collection.
More than 100 guests, dressed in traditional Bavarian costumes, enjoyed live music by Nonhle Beryl and a Bavarian-inspired flying dinner. Among them were celebrities such as Mariella Ahrens, Lilly Becker, Mimi Fiedler, Nele Kiper, Nina and Julia Meise, Laura Osswald and Stephanie Stumpf. U.S. Consul General Timothy Liston and Gábor Tordai-Lejkó, Hungarian Consul General in Bavaria, also paid their respects.
GOLDFIELD & BANKS EVENT
In July 2023, the Australian pioneer brand in the perfume industry, GOLDFIELD & BANKS, celebrated the launch of its latest perfume creation INGENIOUS GINGER with an after-work event for selected influencers and editors.
Above the rooftops of Munich, in the Australian restaurant Fitzroy, the guests had the opportunity not only to test the newly launched creation, but also to discover the entire collection of the brand. At the end of the evening, every guest had found their own personal GOLDFIELD & BANKS favorite.
BENVENUTO FERRARI TRENTO
We are very pleased to welcome Ferrari Trento as a new client. From now on we support the Italian winery with our PR expertise in Germany.
Since 1902, sparkling wines have been produced in Trento that can compete with the best in the world. Ferrari received its first honor at the World's Fair in Milan in 1906, and perhaps the most important in 2015, when it was named Sparkling Wine Producer of the Year at the Champagne & Sparkling Wine World Championships.
GHD x DOUGLAS
On July 2023, ghd and Douglas cooperated for a very special event in Frankfurt: Not only could the ghd novelty duet style be tested in an exclusive styling lounge at the Douglas store Zeil, but as the official hair partner of the current GNTM season, there was also the opportunity for a meet & greet with the contestants Selma, Ida and Cassy as well as other talents. About 5,000 visitors did not want to miss this unique opportunity.
Among the guests were TikTok star Feli aka Videozeugs, Romina Palm and Trixi Giese, also former participants of GNTM. Accompanied by DJ Sounds & Drinks, guests were able to be styled by the ghd Styling Squad, including Rebecca Kugler and Lora Angelica, as well as test the first 2-in-1 Hot Air Styler and get excited about its Air-Fusion TM technology.
KINGA MATHE x LODENFREY
To mark the 15th anniversary of a great and successful partnership, the label Kinga Mathe and the fashion house LODENFREY present an exclusive capsule collection that makes an unique fashion statement.
The joyful celebration of this jubilee took place at the Lodenfrey department store in the centre of Munich in the presence of prominent fans of the brand Kinga Mathe, business companions and friends.
ALMAUFTRIEB
For the first time, the legendary traditional event "Almauftrieb" took place as a summer edition on Saturday 17 June 2023 at Gut Kaltenbrunn with the beautiful scenery of Lake Tegernsee.
Guests followed Kinga Mathe and Philipp Greffenius' invitation to the atmospheric music of Wiesnband Birkdobler and culinary highlights from Feinkost Käfer:
In a summery ambience, the guests celebrated in traditional dresses, including well-known names such as actress Anna Lena Class, actress Elena Uhlig, influencer Füsun Lindner, TV personality Jennifer Knäble accompanied by Felix Moese, TV presenter Karen Webb, rapper Kool Savas, actress Laura Osswald, celebrity Lilly Becker, model Monica Meier-Ivancan with husband, actress Nadeshda Brennicke, model agent Peyman Amin and many more.
10 YEARS INTERNATIONAL PRESSDAY FW23/24
10 years of International Pressday! This means that for 10 years now, numerous international high-end brands have used the opportunity to present their collections and to cultivate and establish contacts with the DACH press, stylists, industry decision-makers, influencers and talent managers.
Lovemark Public Relations once again provided support in advance and on site in the area of guest management and participated with numerous clients.
TIFFANY & CO. CELEBRATES REOPENING OF NYC FLAGSHIP STORE, THE LANDMARK
On the evening of April 27, Tiffany & Co. hosted a grand event with international stars and Friends of the house to celebrate the reopening of its newly remodeled flagship store "The Landmark" at 57th Street and Fifth Avenue. After arriving at The Landmark, guests moved to the "Tiffany Flagship Next Door," the former temporary flagship store of the house.
DJ Mia Moretti played the opening set, followed by a show-stopping performance by the Radio City Rockettes and headlining act Katy Perry. DJ Mark Ronson performed the closing set.
Notable guests included Gal Gadot, Hailey Bieber, Jimin, Pharrell, Anya Taylor-Joy, Florence Pugh, Zoë Kravitz, Blake Lively, Michael B. Jordan, Marc Jacobs and many more.
MDV EVENT
On April 20th, 2023 LOVEMARK invited together with MDV to a cozy beauty breakfast at SOIS BLESSED.
MDV - founded by Female Founder Evelien Kahn - stands for a portfolio of innovative beauty products on the pulse of time for over 10 years.
Invited journalists and influencers from Munich had the opportunity to get to know all the exciting MDV beauty brands like Peter Thomas Roth, Beautyblender, Maude and many more, and to discover the latest trends as well as their personal skincare routine. A fantastic morning that was all about beauty!
BONJOUR PETIT BATEAU
We are very pleased to welcome Petit Bateau as our new client. From now on we support the traditional French label in the field of public relations in Germany.
This year the brand celebrates its 130th anniversary!
Since 1893 Petit Bateau stands for comfortable and durable clothing for babies, children and women. True classics in unique French style that have remained modern over decades.
WELCOME KINGA MATHE
We would like to welcome our new client Kinga Mathe! From now on we support the traditional costume brand in the field of public relations and influencer cooperations in Germany.
Kinga Mathe is known for her elegant and timeless designs that always exude a touch of glamour while offering the perfect fit and high wearing comfort. Her collections are inspired by classic traditional trachten, interpreted in a modern way and realised in the highest quality.
WELCOME COLMAR
We welcome our new client COLMAR! From February 01, 2023 LOVEMARK PR supports the wintersports and lifestylefashion manufacturer in the areas of public relations and influencer collaborations in Germany.
The Italian fashion company celebrates its 100th anniversary this year!
Since 1923, COLMAR has stood for refined shapes and ultra-modern materials, while being lead by the 4th generation of the Colombo family. The COLMAR brand combines a luxurious urban style with first-class functionality that works in the city as well as in the mountains.
We are very pleased to take over the press relations in Germany for COLMAR and to support them with our experience in the luxury, fashion and lifestyle sector.
WELCOME THE ORDINARY
We are delighted to welcome a new love brand as one of our customers: The Ordinary.
We will be supporting the Canadian brand in public relations and influencer marketing.
In 2016, the brand disrupted the world of beauty by doing all the things that were supposed to be 'ordinary' - but weren't. The Ordinary stands for effective clinical skin care technologies and in the laboratories, the heart of the brand, only ingredients of the finest quality and most effective concentration are used.
The Ordinary is democratizing skincare by bringing well-known active ingredients to market at sensible price points. Because quality is not defined by price.
GRUEZI CFB!
We are very pleased to introduce our new client Carl F. Bucherer. Starting in January, we will support the niche manufacturer of luxury watches from Lucerne in the area of public relations in Germany.
Since 1888 Carl F. Bucherer stands for excellence, innovation and passion. Influenced by the pioneering spirit of its founder as well as the cosmopolitan esprit of its home Lucerne, the Swiss company has developed into an internationally known brand with a worldwide presence. Carl F. Bucherer is one of the few remaining independent family-owned Swiss watch manufacturers and is now managed by the third generation, Jörg G. Bucherer.
Carl F. Bucherer's modern timepieces combine unique design with the highest precision and outstanding functionality.
OPI BRUNCH & COCKTAIL HAMBURG
On December 5th OPI invited to a manicure brunch/cocktail at the Hotel Tortue in Hamburg.
In the morning, various press representatives from Hamburg had the opportunity to get to know the new additions to the Nature Strong range, the Christmas collection 2022 as well as the iconic shades of OPI. Guests were invited to test the nail polishes directly on site during a manicure and to personalize their OPI nail polish with a personal engraving.
In the evening, influencers were invited to a manicure cocktail to discover the Christmas collection - including manicure, engraving and flying dinner.
LOVEMARK PR provided support in the area of organization and guest-management.
INTERNATIONAL PRESSDAY SS23
This season, we were particularly pleased about the large number of participants at the International Press Day: more than 240 top-class media representatives from Germany, Austria and Switzerland, including a large number of freelance fashion, beauty and lifestyle editors as well as stylists and influencers followed the invitation to Prisco Haus in Munich.
Numerous international high-end brands took once again the opportunity to present their collections as well as to cultivate and establish their contacts.
LOVEMARK PR provided guest-management and on-site support.
JAEGER-LECOULTRE
From 4 to 15 November 2022 Jaeger-LeCoultre presented the exclusive Reverso Timeless Stories exhibition opening to the public in Munich’s Fünf Höfe. Visitors were able to immerse themselves in the world of horology and find out more about the story of the iconic Reverso. The exhibition was divided into three sections: The art installation Spacetime by the US artist Michael Murphy enabled the viewer to experience the complexity of a movement in 3D. The Reverso Exhibition showcased a selection of models from this iconic collection. The journey through time continues in the Art Déco-style 1931 Café, immersing guests in the culinary delights of the era in which the Reverso was born.
LOVEMARK PR supported with the press work as well as with the organization of the press and influencer opening.
GHD GRAND-LUXE @ALSTERHAUS
On October 24, ghd celebrated the launch of the new ghd grand-luxe collection in hamburg. True to the motto "celebrate good hair days like never before", the evening started with a glamorous styling of the ghd family with the new tools of the limited Christmas collection.
After an initial champagne reception, the eight-meter high windows of the Alsterhaus in hamburg were unveiled together with campaign face Pamela Reif and also celebrate the new ghd counter on site. The evening was then celebrated with a glamorous dinner and a final after-show party. Pamela Reif was joined by numerous top German beauty influencers from the ghd family.
LOVEMARK PR provided support in the area of organization and guest-management.
PETIT BATEAU
Petit Bateau presented the new nurturing perfume for children & the new S/S 2023 collection on October 17 at Goldberg Studios. Selected guests and their children enjoyed a colorful afternoon with baby massage- /floral workshop and a meeting with the perfumer.
The fragrance is a combination of care product and perfume and was created especially for infants (0 to 3 years).
The hypoallergenic formula is made of 97.5% natural ingredients and contains no alcohol. Perfumer Karine Dubreuil was inspired by her childhood memories in Grasse and her own children when creating this fresh, delicate eau de cologne.
LOVEMARK PR supported the Parisian agency Desscode around guest management.
TIFFANY WIESN 2022
"O`zapft is" again: To kick off this year's Munich Oktoberfest, Sandra Mohsni, Vice President Tiffany & Co. Northern Europe, invited to the traditional Breakfast at Tiffany´s at the Tiffany & Co. flagship store in Residenzstraß, Munich.
The happening at the Munich store, which was opened 35 years ago as the first presence of the American jeweler in Germany, is associated with a long-standing tradition. For more than 20 years, Tiffany & Co. has invited well-known personalities, customers and friends of the house to the store on the occasion of the world's largest folk festival to celebrate the latest design creations and enjoy the exclusive get-together. After a Covid-19 break of more than two years, Sandra Mohsni was delighted to welcome numerous personalities from the movie, fashion and media industry, including Valerie Huber, Antje Traue, Tim Oliver Schultz, Jasna Fritzi Bauer, Caroline Winberg and the social media shooting stars, the Elevator Boys.
BREAKFAST AT TIFFANY SALZBURG
With a curated high jewelry collection and numerous guests from the worlds of culture, business and politics, Tiffany & Co. celebrated the Salzburg Festival 2022 at the end of July. In partnership with Claudia Gugger-Bessinger, entrepreneur and initiator of the "Passauer Runde," Sandra Mohsni, Vice President Tiffany & Co. Northern Europe, invited around 70 exclusive guests to a Breakfast at Tiffany at the Hotel Sacher.
Among the notable personalities were Babette Albrecht, Prof. Dr. Augustinus Bader, Prof. Dr. Marion Kiechle, Director Agnes Husslein, Luise Kinseher, Serge Dorny, Anita Müller and Marianne Wille. With Anita Rachvelishvili, Piotr Beczala and Erwin Schrott, the star cast of Giuseppe Verdi's AIDA was also on site. Highlights of the curated jewelry collection presented in Salzburg included the legendary masterpieces of Jean Schlumberger, in addition to unique diamond creations and design icons such as the Bone Cuff by Elsa Peretti.
WELCOME GIANNI CHIARINI
We are very pleased to welcome our new client Gianni Chiarini. Starting today, we´ll support the premium handbag brand from Florence in the areas of public relations, influencer marketing as well as media collaborations.
Since the late 1990´s, Gianni Chiarini stands for clear shapes, fine material and Italian craftsmanship, creating sophisticated handbags and accessories "made in Italy" for the modern, independent woman. Over the years, the brand has become a darling of the fashion scene in Italy and Asia, and together with us it will expand and consolidate its brand awareness in the German market. Gianni Chiarini is available in its own boutiques in Italy and Japan, in its online shop and at selected retailers in Germany.
While the main line Gianni Charini convinces with noble, high-quality designs, the exclusive line Marcella Club surprises with new, refined designs, which are created in collaboration with selected designers and partners. Personal monograms give the bags their very own touch.
OBERPOLLINGER GRAND OPENING
Since many years Oberpollinger stand for exclusive fashion and great brands in the heart of Munich.
The Grand Opening of the new designed fashion floors was celebrated with live music from Ätna and the DJane duo Alyssa & Gia, open bars and culinary highlights by star chef Dalad Kambhu and Do&Co. Many celebrities and personalities from politics, economy and fashion followed the invitation of André Maeder and Alexander Repp.
VIPs such as actor August Wittgenstein, top model Franziska Knuppe, President of the Bavarian Parliament Ilse Aigner, cabaret artist Monika Gruber, Bavarian Interior Minister Joachim Herrmann, model agent Peyman Armin, investor René Benko, jewelry designer Saskia Diez, entrepreneur Simone Mecky-Ballack and U.S. Consul General Timothy E. Listen enjoyed the fashionable ambience as well as about 2000 guests.
LOVEMARK was happy to support the KaDeWe Group again by creating made to measure guest and VIP list, handling the guest-management and VIP bookings as well as in the field of PR.
REBECCA MIR & MASSIMO SINATO x HUNKEMÖLLER
Rebecca Mir launches her third collection with Hunkemöller.
After the exciting lingerie collections, Rebecca Mir is releasing a swimwear line for the first time. And she's got some help: her husband Massimo is adding two swim shorts to the beachwear.
During a joint visit to the Hunkemöller flagship store in Munich, the model and the dancer answered all their fans' questions about the latest it-pieces of the swimwear collection at a meet & greet & press interviews.
GHD x SEPHORA
On 9 April, ghd and Sephora Germany celebrated the limited edition ghd iD Collection with a spectacular launch event! The limited edition in soft pastel shades is all about Gen Z and represents creativity and individuality.
At the Sephora headquarters, the campaign faces and Tik Tok stars Lisa and Lena presented the new #ghdiD Collection in an exclusive get-together for the invited VIPs and influencers. In addition to brand ambassadors such as fitness Youtuber Pamela Reif and entertainer Riccardo Simonetti, model Leni Klum, the Tik Tok Stars Elevator Boys and numerous top German beauty influencers such as Ana Johnson, Jessie de Oliveira and Celine Bethmann were among the guests present.
Lovemark provided support in the area of nano-influencer-guest management.
INTERNATIONAL PRESS DAY 2022
It was a special pleasure to support Goertz International again in the preparation and execution of the International Press Day and to invite to Prisco Haus in Munich after a 2-year break on April 27, 2022. Numerous international high-end brands took the opportunity to present their collections as well as to cultivate and establish contacts.
More than 180 top-class media representatives from Germany, Austria and Switzerland, including a large number of freelance fashion-, beauty- and lifestyle-editors as well as stylists and influencers participated in the spring-issue of the press day.
SPRÜNGLI @ AIRPORT MUNICH
On April 4th, 2022, the renowned Swiss Haut Chocolatier Sprüngli opened its first retail store in Germany at Munich Airport. Having already successfully run a pop-up store at Munich Airport, Sprüngli, the pioneer of Grand Cru chocolate, is now expanding to Germany with a permanent location.
In time for the store opening, LOVEMARK informed the German media via a personal newsletter. In addition, selected editors from the food & lifestyle sector were surprised in advance with an exclusive Sprüngli snack package.
GHD x FLACONI
Two brands, one mission: "Take Control Now" - under this motto, ghd launched this year's Pink campaign for the second time in a row and, at the same time, drew attention to the importance of breast cancer prevention and a regular self-check as part of a joint event with flaconi.
Experienced health experts from DKMS LIFE answered all the questions on the subject of breast cancer screening from the invited guests, who included social media star Lisa-Marie Schiffner, journalist and lifestyle expert Annette Weber, photographer Simon Lohmeyer, and model and singer Marie Amiére, and also showed how women can perform the scan themselves at home.
WELCOME BACK MDV EUROPE
We are delighted to welcome MDV Europe back as a client of LOVEMARK Public Relations and to bring the exciting brands of the Sales Platform to the attention of key press contacts:
True Botanicals stands for luxurious & conscious skincare with a range of pure, sustainable and vegan products that harness nature's natural intelligence.
Peter Thomas Roth's brand philosophy is simple: breakthrough formulas. Amazing results.
Patchology offers products that are multifunctional and versatile, reinventing beauty routines.
TIFFANY & CO. CHRISTMAS WINDOW UNVEILING
Tiffany & Co. celebrated on November 16, 2021 the glamorous unveiling of the Christmas display windows of KaDeWe in Berlin. For the first time, the legendary holiday windows of the American jewelry house known from New York can thus be admired in Germany. At the same time, the company also celebrated the reopening of its new Tiffany & Co. store within the luxury boulevard of KaDeWe.
Together with KaDeWe CEO André Maeder, Sandra Mohsni (Managing Director Tiffany & Co. Germany, Austria, Czech R., Nordics) unveiled the journey of Jean Schlumberger's famous Bird on The Rock from New York City to Berlin. The evening was moderated by Patrice Bouedibela.
AN`DA EVENT
We are pleased to have hosted an exclusive beauty event for the beauty brand AN'DA.
The face behind this exciting skincare brand is Anna Maria Damm, know from the casting show Germany’s Next Topmodel. Today, she is one of the biggest social media talents in Germany, mother of a two-year-old daughter and with the launch of AN‘DA she has fulfilled herself a lifelong dream.
AN’DA stands for a clean, natural and sustainable skincare. The effective products are made from vegan and organic ingredients as well as valuable plant extracts, of course without animal testing. High-quality, affordable skincare for everyone
AUDI GENERATION AWARD 2021
The "Audi Generation Award", an award for young and promising up-and-coming stars who serve as role models, was presented for the 14th time in Munich on the 6th of October. Lovemark Public Relations supported the event organizer Edition Sportiva in terms of Public Relations.
The Award winners in five categories included Austrian Nordic combination athlete Johannes Lamparter, FC Bayern star and German national team player Jamal Musiala, star DJ and music producer Topic and German social media superstars Lisa & Lena. New this year was the "Start-Up Award," which was only chosen live during the show and went to Zarah Bruhn of "Social-Bee,".
The event was hosted by Kai Pflaume, the laudators were Sportschau presenter Esther Sedlaczek, musician Nico Santos, actor Samuel Koch, sports commentator Bernd Schmelzer and DFB Director Oliver Bierhoff.
WELCOME SCANDALE ECO-LINGERIE
We are very pleased to introduce our new client scandale éco-lingerie, which we will support in the future in the area of product and corporate PR, as well as social media and media cooperations.
The French lingerie brand scandale was launched in 1932 and is making its big comeback as scandale éco-lingerie in October 2021.
Inspired by the Parisian districts of Palais Royal, Montmartre and Saint Germain, the collection revives the sensuality of olden times while committing to sustainability.
Scandale éco-lingerie is 100% eco fabrics certified from recycled GRS cotton and organic cotton, 80% recycled textile fibers, carbon neutral certified, ethically produced & traceable and responsibly & consciously packaged.
For the launch kick-off, scandale éco-lingerie presents a very inclusive campaign with 14 models of different origins, morphology and generation, completely unretouched, celebrating the versatility of countless possible combinations.
BREAKFAST AT TIFFANY 2021
On September 18, Tiffany & Co. invited around 100 exclusive customers to Breakfast at Tiffany's on the roof terrace of the Mandarin Oriental in Munich.
The occasion was the "unofficial" tapping of the Munich Oktoberfest on 18.9, an event Tiffany traditionally celebrates annually with its customers and friends of the house. Tiffany's jewelry icons from the Tiffany City HardWear, Tiffany T, Victoria and Elsa Peretti collections shone brightly against the iconic backdrop of the Munich skyline.
In keeping with the "Wiesn" start, Mandarin Oriental's new Executive Chef Lucas Lommatzsch, created Bavarian classics with an Asian twist. In addition, the guests were drawn live on site by Munich artist Kera Till
REBECCA MIR X HUNKEMÖLLER
After a highly successful collaboration with Rebecca Mir in October 2020, Hunkemöller is proud to present a new collection with the new mother in fall.
For this second collection, Rebecca wanted to work with the Hunkemöller design team to create lingerie that empowers every woman to be their most beautiful self. The renewed joint project impressed both Rebecca and Hunkemöller.
“This was really a dream come true. Creating my own collection with styles that feel like me. I fell in love with the new shades of blue that we introduced as well as the beautiful bodies that can be worn at any moment of the day. The shoot in Ibiza was amazing. Of course I was a bit nervous having just given birth but I’m so happy with the end result, I could’t be more proud of.” – Rebecca Mir
The photo shoot for the new Hunkemöller x Rebecca Mir collection is the first shooting after the birth of her first child.
BREAKFAST AT TIFFANY
Tiffany & Co. invited a select number of journalists to a Breakfast at Tiffany in the penthouse of gallery owner Michael Fuchs in Berlin-Mitte on July 02, 2021.
Under the motto "Artistry & Brilliance", the sparkling jewelry pieces of the traditional New York jeweler could be admired in an artful ambience: Iconic pieces, among others, based on the designs of design legends Jean Schlumberger and Elsa Peretti, who once worked for the house.
In reference to the colors of the Tiffany Legacy Gemstones, Hamburg-based artist Paul Schrader had created a work in powerful colors especially for the occasion. Extraordinary flower sculptures by a Berlin florist completed the exclusive jewelry presentation.
ICE ICE BABY!
Just in time for the beginning of spring, we are thrilled to introduce yet another lovebrand to our portfolio! From now on we welcome TAUSENDSCHÖN as a new client at LOVEMARK Public Relations and look forward to many healthy moments of pleasure!
Founder Kerstin Pooth has so far been professionally at home in the fashion and lifestyle world.
But her great passion has always been cooking and baking. For over 20 years, she has been developing new recipes in her professionally equipped kitchen. She especially enjoys desserts - and ice cream is her favorite!
The new premium ice cream from TAUSENDSCHÖN is vegan, comes without refined sugar and consists only of natural ingredients of the highest quality. It is free of lactose, gluten or soy. In addition, it has up to 50% fewer calories than conventional ice cream. If you try it, you will experience a pleasure you didn't expect, certainly not from a healthy, vegan ice cream.
An ice cold delicacy!
WELCOME CHARLOTTE TILBURY
We are very delighted to welcome Charlotte Tilbury Beauty as a new client at Lovemark Public Relations from February onwards!
Within a very short time Charlotte managed to lead her beauty brand to an absolute cult status and inspires makeup fans all around the world.
Her skincare and makeup products emphasize natural beauty and create the most glamorous looks!
HELLO AGAIN ghd!
We are more than happy to support ghd not only regarding influencer marketing but as from now also concerning public relations.
For already 20 years, ghd revolutionizes the whole beauty universe over and over and has been providing incomparable GOOD HAIR DAYS – by innovative technologies and an extensive collection of hair styling products.
WELCOME RITUALS COSMETICS
We are very pleased to welcome Rituals Cosmetics Germany as a new client at LOVEMARK Public Relations!
Raymond Cloosterman, founder of Rituals Cosmetics, got his inspirations from the wisdom and ancient traditions of far eastern cultures. Even 20 years ago, he experienced first hand that rituals enhance the beauty of even the smallest things.
Since then, he keeps creating happy moments with his variety “rituals”.
HUNKEMÖLLER x Rebecca Mir
On 19th of October 2020, LOVEMARK PR welcomed the model and presenter Rebecca Mir to Munich. In the Hotel Beyond Rebecca presented herself, in an exclusive set-up, as the face of the latest lingerie collection of Hunkemöller and was available for interviews in print, TV and online media from Germany.
LOVEMARK PR was responsible for the organization and realization of the event as well as the generation of exclusive interviews, an additional Instagram-Live shopping event with a media partner as well as a coordinated Influencer campaign on the occasion of the collection launch.
HUNKEMÖLLER & ghd STYLE und BRA PARTY
On September 30th, Hunkemöller and ghd invited to an exclusive Bra & Style party in the Hotel Zoo in the heart of Berlin.
In a spectacular suite with a unique set-up, the influencers enjoyed fine food and drinks and tried on the latest Hunkemöller lingerie collections after styling by ghd.
Toni Dreher (@oluwatonilobaa), Victoria Jancke (@ victoria.jancke), Irene Seifert (@ireneasamoahofficial), Julia Steyns (@juliasteyns), Julianna Townsend (@julianna) were there.
LOVEMARK PR was responsible for the organization of the event, guest handling and set-up.
MVG CHALLENCE ON TIKTOK & INSTAGRAM
With a special eye on generation Z LOVEMARK PUBLIC RELATION created a made to measure Influencer campaign on TikTok and Instagram for Stadtwerke München.
The content informs in an entertaining way about the new „365-Euro-Ticket“ and invites to explore the city.
WELCOME PATCHOLOGY
We are really excited to welcome Patchology as a new client at LOVEMARK Public Relations.
More than ten years ago, Patchology started to work with substantial technologies used in the medical field. Since then, the brand transferred their expertise and developed a broad portfolio of multifunctional patches with an instant effect for the daily beauty routine.
HELLO ghd!
We are very excited to welcome ghd as a new client with focus on influencer marketing at LOVEMARK Public Relations.
Established in 2001, the styling brand ghd has ever since conquered the market with a broad range of innovative hair styling products and inspires people to have a "GOOD HAIR DAY" every day.
The brand continues to revolutionize the beauty industry with smart new product ideas and is recognized as the leading hair styling company.
LOVE CHOPARD
The launch event of the new scent LOVE CHOPARD was all about the queen of flowers - the rose.
From the name of the location and the luxurious decoration to food and beverage everything was dedicated to the rose.
In this highly exclusive framework the perfume was presented to a selected group of journalist and Influencer.
WELCOME MDV
We are really happy to welcome Peter Thomas Roth and Styledry as our new clients at LOVEMARK Public Relations!
Both brands belong to the dutch distributor MDV, which is specialized on young and upcoming niche beauty brands.
The skincare brand Peter Thomas Roth is distinguished by highly effective formulas, Styledry revolutionizes the daily haircare routine.
WELCOME ALBRECHT & DILL
We are really happy to welcome Albrecht & Dill Cosmetics as our new client at LOVEMARK Public Relations!
Since 1950, Albrecht & Dill is dedicated to the distribution of exclusive niche- and luxury-brands in the beauty and lifestyle sector.
The portfolio offers an exciting brand mix of international high-end perfume brands: Maison Francis Kurkdjian, Goutal Paris, Amouage, Salle Privée, Maison Crivelli, Chopard, Juliette has a Gun, Bdk, Philipp Plein, Comptoir Sud Pacifique, Widian, Rose of Arabia, Hugh Parsons, Lalique and Jaguar.
DOUTZEN KROES x HUNKEMÖLLER
On 10th of December 2019, LOVEMARK PR welcomed the Dutch top model Doutzen Kroes to Munich. In the Hotel Vier Jahreszeiten Doutzen presented the latest lingerie collection for Hunkemöller and was available for interviews in print, TV and online media from Germany, Belgium and the Netherlands.
LOVEMARK PR was responsible for the organization and realization of the event as well as the generation of exclusive interviews.
ADIDAS STORE OPENING
On November 25th 2019, Wertheim Village – with the support of LOVEMARK Public Relations – invited to the pre-opening party of the long awaited adidas store. Around 300 guests – among them were numerous local and national influencers like Janis Danner, Simon Lohmeyer and Chany Dakota – celebrated with cool hip-hop sounds from a DJ as well as a flying buffet.
The personalization station for newly purchased sneakers delighted the sports and fashion lovers, breakdancers ensured even more urban vibes.
CHRISTIAN LOUBOUTIN PRESSDAY
On Wednesday, the 13th of November 2019, Christian Louboutin celebrated the launch of the Spring/Summer 2020 collection „LOUBI CONSTELLATION”.
Inspired by the mottos LOUBHOUTAN EXPRESS and LOUBICIRCUS the Galerie Andreas Binder was transformed into an extraordinary setting – color coordinated with the unique designs of the new collection.
LOVEMARK Public Relations supported Christian Louboutin in the overall planning and execution of the press day and also took care of the guest-management.
CHRISTMAS LIGHTING
On the evening of November 7th 2019, Ingolstadt Village rang in the pre-Christmas season.
In a festive ceremony – which was also accompanied by live music – fashion expert Cathy Hummels and TV host Alexander Mazza enlightened the glamorously decorated luxury shopping destination.
Prior to the ceremony, a number of selected visitors had the chance to meet Cathy Hummels personally in a private Meet & Greet session at the newly opened stores of the two French it-brands Sandro and Maje.
INTERNATIONAL PRESSDAY
On the 6th of November 2019, Goertz International, with the support of Lovemark Public Relations, invited to the 13th edition of the International Press Day at the Prisco Haus in Munich. A number of high-level brands took the opportunity to present their new collections for spring / summer 2020 as well as socializing and establishing contacts.
Among the guests were top-class media representatives from Germany, Austria and Switzerland in addition to a number of fashion, beauty and lifestyle freelancers, stylists and influencers.
Lovemark Public Relations accompanied Goertz International in the overall planning and execution of the event.
HUNKEMÖLLER BRA PARTY
On October 10, 2019, Hunkemöller invited together with the Munich-based influencer Karolina.Alexandrova, to an exclusive bra party at the Anna Hotel in the heart of Munich.
In a spectacular suite with a unique view over Munich, the influencers enjoyed sushi + drinks and sampled the current lingerie and homewear collections from Hunkemöller.
In addition to an impressive decoration, especially the ball bath and the lush candybar were an attraction of the evening.
Special guests of the Bra Party were this time Emily (@emilyenvogue), Shanice (@shanicemessina) and Açelya (@jldre)
LOVEMARK PR was responsible for organizing the event, guest handling and set-up.
INGOLSTADT VILLAGE WIESN 2019
On Wednesday, September 25th 2019, the luxury shopping destination Ingolstadt Village invited to the „FRIENDS-WIESN“ at the Schützen-Festzelt for the third year in a row.
One of the well-known guests from fashion, culture and society are TV presenter Alexander Mazza with his wife Viola, photographer and model Simon Lohmeyer as well as fashion bloggers Nina Schwichtenberg, Sandro Rasà, Dennis Mitchell Sialkowski, Atrik Kahlo, Sohi Malih and many more.
BREAKFAST AT TIFFANY
At the beginning of the Munich Oktoberfest, Sandra Mohsni, Managing Director Tiffany & Co. Germany, invited to the traditional Breakfast at Tiffany in the Tiffany & Co. flagship store on the Residenzstrasse in Munich.
The invitation to the Munich store, the first presence of the American jeweler was opened 1987 in Germany, is associated with many years of tradition. At the same time, the "next generation luxury jeweler " on innovation and modernity - a combination of values that Tiffany & Co. has always been successful in its over 180-year history. So Sandra Mohsni was happy this year about the visit of aspiring artists from the film, fashion and media industries, such as u.a. Susanne Wuest, Aylin Tezel, Luna Schweiger, Vanessa Fuchs and Jerry Hoffmann.
After the reception in the Munich store in the morning, in addition to novelties of the iconic Tiffany T Collection also offers traditional delicacies, Tiffany & Co. invited guests to an atmospheric lunch in the Schützenfestzelt on the Oktoberfest.
ANN KATHRIN GÖTZE x HUNKEMÖLLER
On the evening of September 3rd 2019, Ann Kathrin-Götze celebrated the launch of her premiere lingerie collection for Hunkemöller „Ann-Kathrin Götze x Hunkemöller Desert Rose".
The coming-out dinner took place at the renowned Hotel „Bayrischer Hof“ celebrating with family and friends.
From the beginning on Ann-Kathrin took part of the entire design process.
Her husband Mario Götze, also added three matching boxer shorts to the collection. Revenue from the sales will be graciously donated to “kids for life”.
Among the guests, besides Mario Götze, were friends like Nina Neuer, Victoria Swarovski, Shalimir Heppner partner of David Alaba and Viviane Geppert etc.
CIAO SCAROSSO!
LOVEMARK is happy to announce the German PR-collaboration with the Italian shoe brand SCAROSSO.
SCAROSSO stands for the contemporary re-interpretation of the traditional Italian shoe-craftsmanship and produces classic shoes with a modern twist.
Crafted in Italy, handmade procedures are combined with the passion and dedication of real artisans. During the production process, traditional skills are combined with state-of-the-art technics.
The range includes relaxed sneakers as well as handcrafted high-end-models which all have one thing in common: the passion for Italian, elegant aesthetic.
NICKI´S & MADAME
HAPPY MOTHERSDAY
At this Mother's Day event the moms and their kids had fun: "Nicki's.com" and the luxury magazine "Madame" invited to a colorful "mother-child-event" on Tuesday, a few days before the actual Mother's Day on May 12th to celebrate mothers and children equally.
Around 100 mothers with children from the fields of culture, fashion, society, film and Television followed this exclusive invitation to an afternoon of play, fun and games to experience sweets. Amongst others the guests were Miriam Neureuther, Nadja zuSchaumburg-Lippe with her daughters Felipa (10) and Philomena (7), Alexandra Flick, Tina Kaiser with her daughter Liv (3), Vanessa Birkenstock with her daughters Vani (2) and Vivi (less than 1 year old), Sandra Abt with daughter Emely, Sylvia Walker with daughter Mara, Noni Sixtand Julia Vigas, wife of Bayern star Thiago.
Lovemark Public Relations accompanied Nickis in the overall planning and execution of the event and rounded it off with the selection of selected guests.
DANCE INTO STYLE
INGOLSTADT VILLAGE & GALA
As part of the unique collaboration of the Bayerisches Staatsballet, Germany´s high-gloss magazine Gala and Ingolstadt Village, the „Dance into Style“ Event took place on the 2nd of May, including a spectacular Window-Unveiling at the luxurios shopping destination.
Selected images from the photo production are to admire in the shop windows of Ingolstadt Village from now on throughout all of May.
Besides the ballet dancers, selected friends of the house and many influencers like Fuesun Lindner, Annette Weber and Dennis Mitchell Sialkowski, VIPs like Jimi Blue Ochsenknecht, Monica Ivancan and Luna Schweiger were also a part of the glamorous evening.
CHRISTIAN LOUBOUTIN PRESSDAY 2019
On Tuesday, the 16th of April 2019, the legendary French shoe- and baglabel Christian Louboutin celebrated the launch of its Fall / Winter 2019 / 2020 collection „Rouge Tropical“.
The Galerie Andreas Binder was therefore transformed into a tropical showroom in which the guests could discover the extravagant and colourful collection of the new season.
Lovemark Public Relations supported Christian Louboutin in the overall planning and execution of the Press Day and also took care of the guest management.
SECRET GARDEN DINNER
HOSTED BY RABEA SCHIF & WERTHEIM VILLAGE FRANKFURT
On the 11th of April, Wertheim Village and TV-presenter Rabea Schif invited to the „Secret Garden Dinner“ at one of Frankfurts hottest locations – the fusion-restaurant Stanley Diamond.
The motto of the evening was inspired by „Frankfurt´s Secret Gardens“, the current campaign at Wertheim Village.
Among the 35 guests, who were personally invited by Rabea Schif, were influencer like Tori Nasir or Clarissa Hanel and local KOLs as well as Germany´s Next Topmodel winner Kim Hnizdo.