MVG CHALLENCE ON TIKTOK & INSTAGRAM
With a special eye on generation Z LOVEMARK PUBLIC RELATION created a made to measure Influencer campaign on TikTok and Instagram for Stadtwerke München.
The content informs in an entertaining way about the new „365-Euro-Ticket“ and invites to explore the city.
We are really excited to welcome Patchology as a new client at LOVEMARK Public Relations.
More than ten years ago, Patchology started to work with substantial technologies used in the medical field. Since then, the brand transferred their expertise and developed a broad portfolio of multifunctional patches with an instant effect for the daily beauty routine.
We are very excited to welcome ghd as a new client with focus on influencer marketing at LOVEMARK Public Relations.
Established in 2001, the styling brand ghd has ever since conquered the market with a broad range of innovative hair styling products and inspires people to have a "GOOD HAIR DAY" every day.
The brand continues to revolutionize the beauty industry with smart new product ideas and is recognized as the leading hair styling company.
The launch event of the new scent LOVE CHOPARD was all about the queen of flowers - the rose.
From the name of the location and the luxurious decoration to food and beverage everything was dedicated to the rose.
In this highly exclusive framework the perfume was presented to a selected group of journalist and Influencer.
We are really happy to welcome Peter Thomas Roth and Styledry as our new clients at LOVEMARK Public Relations!
Both brands belong to the dutch distributor MDV, which is specialized on young and upcoming niche beauty brands.
The skincare brand Peter Thomas Roth is distinguished by highly effective formulas, Styledry revolutionizes the daily haircare routine.
WELCOME ALBRECHT & DILL
We are really happy to welcome Albrecht & Dill Cosmetics as our new client at LOVEMARK Public Relations!
Since 1950, Albrecht & Dill is dedicated to the distribution of exclusive niche- and luxury-brands in the beauty and lifestyle sector.
The portfolio offers an exciting brand mix of international high-end perfume brands: Maison Francis Kurkdjian, Goutal Paris, Amouage, Salle Privée, Maison Crivelli, Chopard, Juliette has a Gun, Bdk, Philipp Plein, Comptoir Sud Pacifique, Widian, Rose of Arabia, Hugh Parsons, Lalique and Jaguar.
DOUTZEN KROES x HUNKEMÖLLER
On 10th of December 2019, LOVEMARK PR welcomed the Dutch top model Doutzen Kroes to Munich. In the Hotel Vier Jahreszeiten Doutzen presented the latest lingerie collection for Hunkemöller and was available for interviews in print, TV and online media from Germany, Belgium and the Netherlands.
LOVEMARK PR was responsible for the organization and realization of the event as well as the generation of exclusive interviews.
ADIDAS STORE OPENING
On November 25th 2019, Wertheim Village – with the support of LOVEMARK Public Relations – invited to the pre-opening party of the long awaited adidas store. Around 300 guests – among them were numerous local and national influencers like Janis Danner, Simon Lohmeyer and Chany Dakota – celebrated with cool hip-hop sounds from a DJ as well as a flying buffet.
The personalization station for newly purchased sneakers delighted the sports and fashion lovers, breakdancers ensured even more urban vibes.
CHRISTIAN LOUBOUTIN PRESSDAY
On Wednesday, the 13th of November 2019, Christian Louboutin celebrated the launch of the Spring/Summer 2020 collection „LOUBI CONSTELLATION”.
Inspired by the mottos LOUBHOUTAN EXPRESS and LOUBICIRCUS the Galerie Andreas Binder was transformed into an extraordinary setting – color coordinated with the unique designs of the new collection.
LOVEMARK Public Relations supported Christian Louboutin in the overall planning and execution of the press day and also took care of the guest-management.
On the evening of November 7th 2019, Ingolstadt Village rang in the pre-Christmas season.
In a festive ceremony – which was also accompanied by live music – fashion expert Cathy Hummels and TV host Alexander Mazza enlightened the glamorously decorated luxury shopping destination.
Prior to the ceremony, a number of selected visitors had the chance to meet Cathy Hummels personally in a private Meet & Greet session at the newly opened stores of the two French it-brands Sandro and Maje.
On the 6th of November 2019, Goertz International, with the support of Lovemark Public Relations, invited to the 13th edition of the International Press Day at the Prisco Haus in Munich. A number of high-level brands took the opportunity to present their new collections for spring / summer 2020 as well as socializing and establishing contacts.
Among the guests were top-class media representatives from Germany, Austria and Switzerland in addition to a number of fashion, beauty and lifestyle freelancers, stylists and influencers.
Lovemark Public Relations accompanied Goertz International in the overall planning and execution of the event.
HUNKEMÖLLER BRA PARTY
On October 10, 2019, Hunkemöller invited together with the Munich-based influencer Karolina.Alexandrova, to an exclusive bra party at the Anna Hotel in the heart of Munich.
In a spectacular suite with a unique view over Munich, the influencers enjoyed sushi + drinks and sampled the current lingerie and homewear collections from Hunkemöller.
In addition to an impressive decoration, especially the ball bath and the lush candybar were an attraction of the evening.
Special guests of the Bra Party were this time Emily (@emilyenvogue), Shanice (@shanicemessina) and Açelya (@jldre)
LOVEMARK PR was responsible for organizing the event, guest handling and set-up.
INGOLSTADT VILLAGE WIESN 2019
On Wednesday, September 25th 2019, the luxury shopping destination Ingolstadt Village invited to the „FRIENDS-WIESN“ at the Schützen-Festzelt for the third year in a row.
One of the well-known guests from fashion, culture and society are TV presenter Alexander Mazza with his wife Viola, photographer and model Simon Lohmeyer as well as fashion bloggers Nina Schwichtenberg, Sandro Rasà, Dennis Mitchell Sialkowski, Atrik Kahlo, Sohi Malih and many more.
BREAKFAST AT TIFFANY
At the beginning of the Munich Oktoberfest, Sandra Mohsni, Managing Director Tiffany & Co. Germany, invited to the traditional Breakfast at Tiffany in the Tiffany & Co. flagship store on the Residenzstrasse in Munich.
The invitation to the Munich store, the first presence of the American jeweler was opened 1987 in Germany, is associated with many years of tradition. At the same time, the "next generation luxury jeweler " on innovation and modernity - a combination of values that Tiffany & Co. has always been successful in its over 180-year history. So Sandra Mohsni was happy this year about the visit of aspiring artists from the film, fashion and media industries, such as u.a. Susanne Wuest, Aylin Tezel, Luna Schweiger, Vanessa Fuchs and Jerry Hoffmann.
After the reception in the Munich store in the morning, in addition to novelties of the iconic Tiffany T Collection also offers traditional delicacies, Tiffany & Co. invited guests to an atmospheric lunch in the Schützenfestzelt on the Oktoberfest.
ANN KATHRIN GÖTZE x HUNKEMÖLLER
On the evening of September 3rd 2019, Ann Kathrin-Götze celebrated the launch of her premiere lingerie collection for Hunkemöller „Ann-Kathrin Götze x Hunkemöller Desert Rose".
The coming-out dinner took place at the renowned Hotel „Bayrischer Hof“ celebrating with family and friends.
From the beginning on Ann-Kathrin took part of the entire design process.
Her husband Mario Götze, also added three matching boxer shorts to the collection. Revenue from the sales will be graciously donated to “kids for life”.
Among the guests, besides Mario Götze, were friends like Nina Neuer, Victoria Swarovski, Shalimir Heppner partner of David Alaba and Viviane Geppert etc.
LOVEMARK is happy to announce the German PR-collaboration with the Italian shoe brand SCAROSSO.
SCAROSSO stands for the contemporary re-interpretation of the traditional Italian shoe-craftsmanship and produces classic shoes with a modern twist.
Crafted in Italy, handmade procedures are combined with the passion and dedication of real artisans. During the production process, traditional skills are combined with state-of-the-art technics.
The range includes relaxed sneakers as well as handcrafted high-end-models which all have one thing in common: the passion for Italian, elegant aesthetic.
NICKI´S & MADAME
At this Mother's Day event the moms and their kids had fun: "Nicki's.com" and the luxury magazine "Madame" invited to a colorful "mother-child-event" on Tuesday, a few days before the actual Mother's Day on May 12th to celebrate mothers and children equally.
Around 100 mothers with children from the fields of culture, fashion, society, film and Television followed this exclusive invitation to an afternoon of play, fun and games to experience sweets. Amongst others the guests were Miriam Neureuther, Nadja zuSchaumburg-Lippe with her daughters Felipa (10) and Philomena (7), Alexandra Flick, Tina Kaiser with her daughter Liv (3), Vanessa Birkenstock with her daughters Vani (2) and Vivi (less than 1 year old), Sandra Abt with daughter Emely, Sylvia Walker with daughter Mara, Noni Sixtand Julia Vigas, wife of Bayern star Thiago.
Lovemark Public Relations accompanied Nickis in the overall planning and execution of the event and rounded it off with the selection of selected guests.
DANCE INTO STYLE
INGOLSTADT VILLAGE & GALA
As part of the unique collaboration of the Bayerisches Staatsballet, Germany´s high-gloss magazine Gala and Ingolstadt Village, the „Dance into Style“ Event took place on the 2nd of May, including a spectacular Window-Unveiling at the luxurios shopping destination.
Selected images from the photo production are to admire in the shop windows of Ingolstadt Village from now on throughout all of May.
Besides the ballet dancers, selected friends of the house and many influencers like Fuesun Lindner, Annette Weber and Dennis Mitchell Sialkowski, VIPs like Jimi Blue Ochsenknecht, Monica Ivancan and Luna Schweiger were also a part of the glamorous evening.
CHRISTIAN LOUBOUTIN PRESSDAY 2019
On Tuesday, the 16th of April 2019, the legendary French shoe- and baglabel Christian Louboutin celebrated the launch of its Fall / Winter 2019 / 2020 collection „Rouge Tropical“.
The Galerie Andreas Binder was therefore transformed into a tropical showroom in which the guests could discover the extravagant and colourful collection of the new season.
Lovemark Public Relations supported Christian Louboutin in the overall planning and execution of the Press Day and also took care of the guest management.
SECRET GARDEN DINNER
HOSTED BY RABEA SCHIF & WERTHEIM VILLAGE FRANKFURT
On the 11th of April, Wertheim Village and TV-presenter Rabea Schif invited to the „Secret Garden Dinner“ at one of Frankfurts hottest locations – the fusion-restaurant Stanley Diamond.
The motto of the evening was inspired by „Frankfurt´s Secret Gardens“, the current campaign at Wertheim Village.
Among the 35 guests, who were personally invited by Rabea Schif, were influencer like Tori Nasir or Clarissa Hanel and local KOLs as well as Germany´s Next Topmodel winner Kim Hnizdo.
We are happy to welcome HUNKEMÖLLER as our new client at Lovemark Public Relations.
The Dutch lingerie label HUNKEMÖLLER convinces with an extensive range of lingerie, swimwear and sports fashion.
The cuddly fabrics of the product range are of the highest quality and offer a perfect fit for every body.
HUNKEMÖLLER stands next to a comfy feel for modern design full of loving details.
We are happy to welcome ERES as our new client at Lovemark Public Relations.
ERES is a symbol for elegant swimwear and lingerie since 1968.
The portrayal of a complete femininity and a contemporary sensuality are the cornerstones of the ERES philosophy - The Art of the Body.
The label is characterized by iconic cuts, innovative colors and high-tech materials.
HELLO CG - CLUB OF GENTS
We are happy to welcome CG - Club of Gents as our new client at Lovemark Public Relations.
CG - Club of gents is is part of this special lifestyle of the Mods and Brit-Pop.
We are going back to the 80ies and early 90ies:
its all about this eccentric guitar sound you can hear in the downtown clubs.
An era with its very own dress code represented with every fibre of the CG - Club of Gents collection.
OPENING LA MAISON LAMONT MUNICH
Good news for the beginning of the year for all shopping and art fans! The first Munich "La Maison Valmont" store opened its doors at Maximilianstreet. After cities such as Berlin and Hong Kong in 2016 and Tokyo, Paris and Lausanne in the previous year, finally in the Bavarian metropolis, too.
And that was celebrated on Friday evening big. 150 guests came to the grand opening event in the all-white and gold-held store jewel, including numerous celebrities such as actress Lara Joy Körner, presenter Alexandra Polzin with husband Gerhard Leinauer (sports presenter), costumes designer Lola Paltinger, actress Annika Blendl, blogger and fashion expert Jeannette Graf and Charlotte Countess von Oeynhausen.
On three floors and a total of around 300 square meters, the VIPs were able to immerse themselves in the Valmont world and discover the diverse products.
Highly exclusive Christmas cocktail to celebrate the cooperation of Ingolstadt Village with the Bavarian State Opera in an ongoing sponsorship.
The event took place in the “Ionischer Saal”, an outstanding setting that normally can’t be booked for exclusive celebrations.
After an introduction speech by the dramatic adviser of the Bavarian State Opera the guests enjoyed the ballet “The Nutcracker” followed by a meet & greet with the stars of the ballet-ensemble.
The crème de la crème of the Munich society from fashion, art, media & showbiz and economy was invited and savored an extraordinary elegant ballet evening.
On the evening of November 22, Hogan, with the support of Lovemark Public Relations, invited to the exclusive cocktail party "Xmas Planet" at the flagship store in the heart of Munich.
Selected celebrities including Alexander Mazza, Florian Odendahl, Stephanie Stumph, Hardy Krüger Jr., Influencer like, Darya Strelnikova...and top clients followed the invitation.
Lovemark Public Relations accompanied Hogan in the planning and execution of the event and refined it with the compilation of handpicked guests.
An explicit promise of style:
Saint Mignar originates from the desire for cool looks capturing the self-perception of modern women, their feminine nonchalance as well as their natural elegance.
A very personal matter – focused on authentic beauty, flowing silhouettes and ecologically responsible manufacturing.
On the 6th of November 2018, Goertz International, with the support of Lovemark Public Relations, invited to the International Press Day for spring / summer 2019 to the Prisco Haus in Munich. The multi brand press day brings a number of high-level brands together with the most influential media from Germany, Austria and Switzerland.
The prestigious event provides the perfect occasion for showing collections and networking with the most important editors, freelancers, celebrity & fashion stylists and fashion & lifestyle influencer.
Lovemark Public Relations accompanied Goertz International in the overall planning and execution of the event.
INGOLSTADT & WERTHEIM VILLAGE
We are very happy to welcome Value Retail – in Germany represented by Ingolstadt and Wertheim Village – as our new client at LOVEMARK Public Relations.
Ingolstadt and Wertheim Village are members oft he Bicester Village Shopping Collection, which includes eleven luxury outlet shopping destinations worldwide. The Villages are distinguished by numerous high-end boutiques of the world’s leading fashion and lifestyle brands and offers an unrivalled luxury shopping experience at the highest level – in a strinking distance to the two German cities Munich and Frankfurt.
LAUNCH OF THE KNT COLLECTION
On the evening of the 23rd of October, the iconic Italian brand KITON celebrated the European launch of its high-end fashion urbanwear collection KNT at its luxurious boutique in the heart of Munich.
Kiton New Textures, which was designed by the two sons, Mariano and Walter, of CEO Antonio De Matteis, combines the brands highly esteemed tailoring knowledge with modern cuts and metropolitan structures.
Lovemark Public Relations accompanied KITON in the overall planning and execution of the event and rounded it off with the selection of considerable guests like Florian Odendahl, Simon Lohmeyer, Sebastian Goller, Ayhan Durak, Nikias Hofmann, Michael Meyer, Kaled and Sami Ramadan.
TIFFANY & CO.
BREAKFAST AT TIFFANY
At the beginning of the Munich Oktoberfest on September 22, 2018, Sandra Mohsni, Managing Director of Tiffany & Co. Germany, invited for the traditional Breakfast at Tiffany in the business premises on Residenzstraße.
The invitation to the Munich store, which opened in 1987 as the first presence of the American jeweler in Germany, has a long tradition. At the same time, Tiffany & Co. Germany relies on innovation and modernity - a combination of values that has always made the company successful over its more than 180-year history. This year, Sandra Mohsni was particularly pleased to visit numerous up-and-coming artists from the film, fashion and media industries, such as Ruby O. Fee, Lisa Tomaschewsky, Maria-Victoria Dragus, Jerry Hoffmann, Jeanne Goursaud, Viviane Geppert and Sami Slimani. Also local personalities like Holger and Nikita Stromberg, Delia Fischer, Amanda da Gloria and Florian Odendahl accepted the invitation.
OPENING OF THE NEW
AUDEMARS PIGUET HOUSE
On the evening of 18 September, Audemars Piguet, with the support of Lovemark Public Relations, invited to the exclusive opening ceremony of the Audemars Piguet House in Munich.
120 handpicked guests, including Viviane Geppert, Delia Fischer, Holger Stromberg as well as press and top customers of the house, met at a Late Summer Cocktail to inaugurate the first AP home concept in Germany in an elegant and informal atmosphere.
Lovemark Public Relations accompanied Audemars Piguet in the overall planning and execution of the event and rounded it off with the selection of selected guests.
GRAND OPENING OF THE NEW GROUND FLOOR
On the evening of September 12, 2018, the Oberpollinger celebrated the opening of the new ground floor, which was redesigned according to the plans of the English architect John Pawson.
Passing the windows designed by the Munich-based artist Sarah Illenberger, more than 1,200 invited guests came to the new 4,500 m² department for beauty, accessories and jewelery at the highest level.
In addition to ambassadors of international brands, many well-known friends of the Oberpollinger celebrated this evening:
Victoria Swarovski, Christiane Arp, André Hamann, August Wittgenstein, Julia Malik, Katja Eichinger, John Pawson, Alessandra Meyer-Wölden, Nina Schwichtenberg, Sara Nuru, Nadine Warmuth and others.
Jérôme Boateng was also among the invited guests, whose eyewear designs are now available exclusively in the Concept Store of the Oberpollinger "The Storey".