LANOLIPS

Community building is most effective when people don't just hear about a product — they experience it.

For the launch of LANOLIPS' new SEPHORA range, we created a multisensory creator experience in Munich, bringing together a curated group of talents for an interactive Cookie Baking Class.

By connecting the launch of the new White Chocolate Raspberry and Butterscotch Cookie flavors (Sephora exclusive Mini Bites Trio bundle) with a hands-on activity, creators were able to engage with the product in a more meaningful way — through taste, scent, touch and shared experiences.

A great example of how community marketing and immersive brand experiences can turn a product launch into a memorable emotional moment.