GALLERY: PRESS DAYS, EVENTS & STORE OPENINGS

GALLERY

In our gallery, you will find exclusive insights into past events, brand presentations, and special moments that we have created for our customers. Every event tells its own story – staged with emotion and designed to be experienced.

Whether it's a store opening, press day, influencer event, VIP happening, or large-scale brand presentation, our pictures show how brands come to life, how encounters are created, and how we create special experiences together.

Let yourself be inspired and discover a selection of our projects. They show what LOVEMARK PR stands for: creativity, attention to detail, and impressive brand moments that leave a lasting impression.

ORIBE HAIR EVENT

To launch the new Oribe Hair Alchemy Bond Building Elixir, LOVEMARK conceived and produced an exclusive dinner above the rooftops of Munich. The entire experience was inspired by the campaign’s central idea: strength from within.
The guest list brought together talents, lifestyle and trade media, and key retail partners from Germany, Austria, Switzerland, the Czech Republic and Poland.
LOVEMARK managed the complete concept and execution – from the look and feel, setting and catering to invitations, stylings-slots, guest management and travel coordination. The campaign colours, a modern menu and individually engraved dumbbells translated the product story into every detail.
The following morning, the theme of strength continued with a Pilates session for the travelling guests, completing a holistic launch experience that brought together product innovation, storytelling and personal connection.

LANOLIPS

Community building is most effective when people don't just hear about a product — they experience it. For the launch of LANOLIPS' new SEPHORA range, we created a multisensory creator experience in Munich, bringing together a curated group of talents for an interactive Cookie Baking Class.
By connecting the launch of the new White Chocolate Raspberry and Butterscotch Cookie flavors (Sephora exclusive Mini Bites Trio bundle) with a hands-on activity, creators were able to engage with the product in a more meaningful way — through taste, scent, touch and shared experiences.

A great example of how community marketing and immersive brand experiences can turn a product launch into a memorable emotional moment.

ALOÉ

Together with aloé jewelry, we welcomed media, influencers, and friends of the brand to the stunning DO & CO AG Penthouse Suite overlooking Munich. Guests had the opportunity to discover the latest jewelry designs, meet founder Céline Widmer, and gain exclusive insights into the art of fine jewelry making.

A special highlight was the live demonstration by a master goldsmith, who guided guests through the key steps of the creation process — with the chance to get hands-on themselves.

A wonderful evening of inspiring conversations, exceptional craftsmanship, and timeless design.

LOVEMARK Public Relations was responsible for the event organization and guest invitation management.

KINGA MATHE STOREOPENING

Celebrating another exciting milestone for Kinga Mathe: last week, the brand opened its newest store — already the fourth location overall and the second in Munich. We are proud to have supported this special opening and wish Kinga Mathe and the entire team every success for this new chapter.

Internationally, it is often difficult to fully grasp the significance of Trachten fashion in Bavaria. In Munich especially, these garments are far more than traditional attire — they reflect cultural identity, exceptional craftsmanship, and an important part of the city’s fashion landscape.

At the same time, the growing global interest in these unique designs highlights how strongly authenticity, heritage, and timeless quality resonate in today’s fashion world.

As an internationally oriented agency, we are especially happy to support brands that preserve and reinterpret this special aspect of Bavarian fashion culture for a contemporary audience.

ORIBE PRESS DAY

On March 3, Lovemark PR had the pleasure of organizing a press lunch celebrating the launch of the Eternal Curls Collection by Oribe. The event was dedicated to celebrating and embracing curls—highlighting their beauty, versatility, and the importance of the right care and styling.
During an inspiring live demonstration, Global Artist Jesús Rodriguez showcased how to use the new collection and shared expert tips on defining, styling, and caring for curls. It was a wonderful opportunity for guests to experience the products up close and learn more about the philosophy behind the line.
A special thank you to Nuanz Dining for the exceptional culinary experience and to Stefanie Schäfer for the beautiful floral arrangements that perfectly complemented the atmosphere of the event.

DIARA STUDIOS

For the first influencer event of DIARA Studios in Germany, we supported the brand with end-to-end execution. During an elegant seated lunch hosted by Alexandra Seifert, the sparkling jewelry pieces were showcased in a refined setting.

Our team managed the collaboration with the talent host, guest handling, location scouting, and concept development. We also took care of the content briefing, on-site support, and post-event follow-up.

The result: a premium brand experience that introduced DIARA Studios to the German market with impact.

WEMPE x KINGA MATHE

On Friday, September 26, 2025, designer Kinga Mathe and renowned jeweler Wempe hosted the first Gentlemen’s Wiesn.
This special collaboration brings together two luminaries in their respective fields: Kinga Mathe, known for her exclusive traditional fashion with a modern twist, and Wempe, the epitome of fine watchmaking and exquisite jewelry from German manufacturers.
The idea for Gentlemen's Wiesn arose in the wake of the launch of Kinga Mathe's Maxim men's collection, which was unveiled last year.

The event kicked off with a stylish get-together at the Wempe store, which provided the perfect setting for networking and getting in the mood before heading to the Käfer tent for a visit to the Wiesn.

Numerous guests gathered in the authentic Oktoberfest atmosphere, including well-known personalities such as actors Clemens Schick and Klaus Steinbacher (Oktoberfest 1900), GNTM winner 2025 Moritz Rüdiger, as well as content creators Claudio Breitscheidel, Dario Carlucci, Manuel Fiori, Leon Götz, André Hellmudt, Nils Küsel, Dennis Mitch, Ferkan Sandi, Philip Schubert, and Nico Valentino.

ALMAUFTRIEB 2025

The legendary traditional costume event ‘Almauftrieb’ took place for the third time on Sunday 29 June 2025 as a summer edition at Gut Kaltenbrunn against the beautiful backdrop of Lake Tegernsee.
Guests accepted the invitation from Kinga Mathe and Philipp Greffenius to enjoy atmospheric music from house and court bands Sternthaler and Birkldobler and culinary highlights from Feinkost Käfer.
The guests celebrated in traditional costume in a summery atmosphere, including well-known names such as influencer Sandro Cap, married couple & restaurateurs Caterina and Peter Hubert, socialite Sylwia Klose, radio presenter & DJ Felix Moese, presenter Jenny Knäble, presenter Neda Peemüller, manager & influencer Ann-Katrin Schmitz, influencer Philip Schubert and influencer Farina Yari. Many of the guests were kitted out by Kinga Mathe with the latest collection for the event.

UNIQUE MOMENTS

From July 4 to 6, 2025, hostess Nike Schröder transformed the Forte Village Resort in Sardinia into the setting for an exclusive lifestyle weekend. Around 160 guests from the worlds of entertainment, business, media, social media, sports and medicine arrived in style – with a private charter flight by ITA Airways directly from Munich.

Highlights included a performance by Giovanni Zarrella during the “Notte Italiana” and a 4-hands gala dinner by 3-star chef Heinz Beck and Chang from Munich. In addition to ITA Airways, Ferrari Trento and ghd were among the main partners. Other sponsors included Lanolips, Bärbel Drexel, OPI, Culti Milano, Yalea, and Amatrius. Prominent guests included Rúrik Gíslason, Nele Kiper, Manou Lubowski, Kinga Mathe, Lothar Matthäus, Selina Mour, Neda Peemüller, Luna Schweiger, Karen Webb, LYZA and Jana Ina Zarrella – a weekend full of style, indulgence, and Mediterranean ease.

11 YEARS SASSYCLASSY

SASSYCLASSY is celebrating 11 years of fashion, flair and innovation — a shining milestone in the history of this Munich-based fashion e-commerce company.
On 28 May 2025, event venue Aahh! played host to an unforgettable anniversary celebration, complete with sparkling highlights, shining personalities and a touch of magic.
Cool photo locations provided the perfect backdrop for glamorous appearances, while a fortune teller whisked guests away to mystical worlds and a flying buffet tempted them with sophisticated delicacies.
The evening was made even more glamorous by the presence of celebrities such as Hanni Hase, Clea-Lacy Juhn, Karo Kauer, Bella Kraus, Gerda Lewis, Alessandra Meyer-Wölden, Cheyenne & Valentina Pahde, and Michele de Roos, among many others.

DBS X PALAZZO FIUGGI

From May 7–9, an exclusive event at Palazzo Fiuggi marked the beginning of a new partnership between Dr. Barbara Sturm and the renowned medical wellness retreat. To celebrate the launch of her treatments and products at the Palazzo, a select group of international media representatives were treated to a series of special highlights. Among them: an exclusive Anti-Inflammatory Dinner, specially created by Dr. Sturm and Heinz Beck – the three-Michelin-star chef and Culinary Director of Palazzo Fiuggi. The experience was rounded off with the new Hyaluronic Exosome Infusion Facial, a highly effective signature treatment. Both the Anti-Inflammatory Dinner and the treatment are now available exclusively to guests of Palazzo Fiuggi.
Numerous media representatives, including Vogue, Condé Nast Traveller, and Die Welt, attended the event – a strong signal of the international relevance of this new partnership.

GIANNI CHIARINI ITALIAN APERITIVO

On March 19, 2025, we had the pleasure of experiencing a truly special evening at the LindwurmKollektiv – our Gianni Chiarini event, Italian Aperitivo.

At the heart of the evening was the brand identity of Gianni Chiarini Firenze, brought to life through a stylish blend of fragrance, design, music, and culinary delights. A highlight of the event was an exclusive fragrance workshop by Culti, where guests had the opportunity to create their own personal room scent – inspired by the new, shared signature fragrance Nymoria by Gianni Chiarini and Culti.
The scent notes of Nymoria were not only in the air but also infused into specially crafted aperitifs – most notably the Nymoria Spritz, which provided the perfect flavor to round off the evening.

FORTE VILLAGE x CHANG

On April 1, 2025, an exclusive Family & Friends dinner took place at Chang Restaurant to celebrate the opening of the Chang Pop-Up Restaurant at Forte Village in Sardinia, which will open its doors in July 2025.
Lorenzo Giannuzzi and Prof. Dr. h.c. Nike Schröder from Forte Village warmly welcomed the invited guests. Following a stylish champagne reception, top chef Giang served an exquisite five-course menu featuring refined delicacies.
Among the guests were not only members of the press but also renowned personalities such as Miroslav Klose and his wife Sylwia, Kinga Mathe, Thorsten Fink, Anja Countess von Keyserlingk, Tommy Ohrner and his girlfriend Anne Arnholdt, as well as Sunny and Florian Randlkofer.

PALAZZO FIUGGI x DR. BARBARA STURM

Last Wednesday, an exclusive event was held at our agency to celebrate the new partnership between Palazzo Fiuggi and Dr. Barbara Sturm. Editors from the beauty and travel sectors were invited to experience and learn more about the innovative skincare treatments in a relaxed setting. Dr. Barbara Sturm was present in person, accompanied by Lesley Crowther, Global General Manager at Dr. Barbara Sturm, who provided further insights into the brand. Representing Palazzo Fiuggi and Forte Village, Lorenzo Giannuzzi and Prof. Dr. Nike Schröder attended the event to highlight the significance of this exclusive collaboration. Culinary delights were provided by Chang, who curated an exquisite menu while announcing his upcoming restaurant opening at Forte Village. The event offered the perfect opportunity to highlight the synergy between wellness, skincare, and gastronomy in a truly special atmosphere.

LANOLIPS INFLUENCER & PRESS EVENT

On February 24, 2025, Lanolips hosted its first influencer and press event in Germany at the Australian restaurant Fitzroy, located in the Werksviertel district of Munich. The occasion was the launch of their new Lip Oils, available in the shades Raspberry and Honey. CEO Kirsten Carriol flew in from Australia to speak with guests about the new product and provide exciting sneak peeks of what’s coming in 2025.
The event was a vibrant celebration of the new Lip Oil colors. The venue was creatively divided into two sections – a yellow half for the Honey shade and a pink half for Raspberry. Guests enjoyed fun activities like a claw machine and DIY stations where they could create their own designs. The menu was equally impressive, featuring yellow and pink elements that perfectly matched the theme.
The entire setup design and guest management were handled by Lovemark PR

KINGA MATHE CHRISTMAS CHARITY DINNER

On Tuesday, 3 December 2024, Munich-based traditional costume label Kinga Mathe rang in the Christmas season and invited an illustrious group of 56 guests to the Brenner Chalet for a glamorous Christmas dinner.

The Christmas season brings contemplation and generosity to the fore. Kinga Mathe presented a donation of 10,000 euros to UNICEF that evening. Model Franziska Knuppe accepted the cheque on her behalf as project sponsor and supports an aid project against child labour with the donation.

The guests, including well-known names such as Alicia Andrich, wife of national football player Robert Andrich, model Alessandra Geissel, Lina Kimmich, actress Nele Kiper, Sylwia Klose, model and UNICEF project sponsor Franziska Knuppe, and content creator Füsun Lindner, celebrated in a festive atmosphere, Presenters, models and twinfluencers Julia and Nina Meise, model Monica Meier-Ivancan, Anika Neuer, actress Laura Osswald, presenter Neda Peemüller, presenter Alexandra Polzin, content creator Victoria Rader, actress Luna Schweiger and actress Stephanie Stumph.

7 FOR ALL MANKIND STORE OPENING

On Wednesday 13th November, Lovemark PR and 7 for all Mankind welcomed numerous guests to the brand new store in the heart of Munich to celebrate the opening in style.

Accompanied by cool music, delicious finger food and refreshing drinks, we celebrated the brand and the store together with numerous influencers and socialites. In the run-up to the event, we made sure that everything was perfectly prepared - from guest, invitation and event management to window dressing and lighting. On site, our team supported the event and made sure it was a success.

RITUALS WINTER EDITION LAUNCH EVENT

For the launch of the new limited winter edition of Rituals, we accompanied a select group of journalists and influencers from Germany and Austria to Amsterdam. Over the course of two days, the group had the opportunity to explore the city and the brand's origins and take part in a carefully organised programme. For the glamorous evening event, the headquarters were festively transformed, Raymond Cloosterman, founder and CEO of Rituals, took the opportunity to personally welcome the guests and there were many interactive surprises in store for the guests.

KINGA´s WIESN 2024

Oktoberfest is in full swing, and designer Kinga Mathe set a stylish highlight with her debut event ‘Kinga's Wiesn’. On 27 September 2024, she invited renowned influencers such as Farina Opoku, Riccardo Simonetti and many other influencers to the Käfer Wiesn Schänke to celebrate her first own Oktoberfest event.

The event kicked off with an exclusive styling lounge in the Louis Hotel, where guests could get styled, enjoy Oktoberfest games and have their portraits taken. Afterwards, a rickshaw shuttle took the influencers directly to the festival grounds, where the atmosphere reached its peak.

We provided our client with comprehensive support in advance in the areas of guest management, invitations and event organisation and ensured that the event ran smoothly and successfully on site.

TIFFANY WIESN 2024

It's finally ‘o`zapft is’ again: to kick off this year's Oktoberfest, Stanislas Kiabski, Managing Director Tiffany & Co. Northern Europe, invited guests to the traditional Breakfast at Tiffany in the Tiffany & Co. store on Residenzstraße in Munich - and then to the Käfer festival tent. In line with the new Icons communication campaign (With Love, Since 1837), the event took place for the first time in exclusive media co-operation with Germany's largest people magazine BUNTE.

For over 20 years, the luxury jewellery brand Tiffany & Co, which has been based in Munich for 37 years, has been inviting guests to the store to celebrate the latest creations and exchange ideas at the world's biggest folk festival. Every year, guests look forward to the stylish start to the ‘fifth season’ in Bavaria. Host Stanislas Kiabski rang in the season with customers and numerous personalities from society, showbiz, business, fashion and art.

KINGA MATHE x ALMAUFTRIEB

As every year, the legendary traditional event “Almauftrieb” took place on Sunday, September 22, 2024 in the Käferschänke at the Oktoberfest. In a wonderful Oktoberfest atmosphere and in a great mood, the guests followed the invitation of traditional costume sponsor Kinga Mathe, including well-known names such as model Sarah Brandner, actress Nele Kiper, presenter Jennifer Knäble, influencer Füsun Lindner, model Monica Meier-Ivancan , twinfluencers and models Nina and Julia Meise, podcaster Sandy Meyer-Wölden with partner Alexander Müller, actress Laura Osswald, presenters Neda Peemüller, Funda Vanroy, and presenter Karen Webb as well as influencer Carina Zlavine.
Lovemark PR supported Kinga Mathe with event preparation, guest handling, celebrity dressing and accompanying PR activities.

DOUGLAS x COCOVERO

This year, Douglas Cosmetics collaborated with the Munich dirndl brand Cocovero for the Oktoberfest. The event began with stylings by Dyson and Armani Beauty at the Rosewood Hotel's Salon Preysing, where the Talents were also staying. After the styling, this year's VIP guest was unveiled, Lucien Laviscount, the audience favourite from the Netflix hit series "Emily in Paris". Afterwards, everyone travelled by Mercedes-Benz shuttle to the Oktoberfest grounds, where they celebrated the start of the Oktoberfest together in the Schützenzelt. Lovemark PR had the honour of supporting the event organisation, including the conception and implementation of the set-up of the styling location and the hotel rooms in the Rosewood Hotel, as well as the coordination and commissioning of the shuttle and security service.

TIFFANY & CO. ICON DINNER

Tiffany & Co. illuminated Berlin with an exclusive Icons Dinner at the historic Kranzler Eck, where timeless elegance met contemporary sophistication. The evening, hosted by brand ambassadors Ruby O. Fee and Matthias Schweighöfer, celebrated Tiffany’s iconic jewelry collections in a setting as iconic as the pieces themselves.

Renowned guests such as Alica Schmid, Anna Schürrle, Leony, Lena Gercke, Hadnet Tesfai, the Elevator Boy and many more celebrated in style under the dress code “Fete Blanche” and wore matching Tiffany & Co. designs to bid a fitting farewell to summer.

HUNKEMÖLLER EVENT COLOGNE

In collaboration with Hunkemöller, Lovemark PR organised an exclusive event at the Cologne flagship store on Friday 23 August to present the launch of the new collection ‘A BRA FOR EVERY MOMENT’.
We celebrated the collection together with the campaign face Laila Hasanovic, numerous influencers and the Hunkemöller community with cool music, delicious finger food and refreshing drinks. Thanks to the support of ghd, who provided an exclusive styling lounge and accompanied by fashion photographer Jeremy Moeller, the A BRA FOR EVERY MOMENT campaign was celebrated in style. We provided our client with comprehensive support in the areas of guest, invitation and event management in the run-up to the event and finally successfully completed the realisation on site.