top of page
KINGA MATHE x ALMAUFTRIEB
The fifth season has started in Munich. As every year, the legendary costume event "Almauftrieb" took place at the Käferschänke at the Oktoberfest on Sunday, September 17 2023. In a festive atmosphere and with culinary highlights from Feinkost Käfer, the guests followed the invitation of the costume sponsor Kinga Mathe. The guests celebrated in a wonderful Oktoberfest ambience, including well-known names such as entrepreneur and influencer Ann-Kathrin Schmitz, entrepreneur Delia Lachance, influencer Farina Opoku, model Funda Vanroy, influencer Füsun Lindner, influencer Janine Wiggert, model and influencer Janis Danner, host Jennifer Knäble, influencer Jessica De Oliveria, actor Kostja Ullmann, actress Luna Schweiger, celebrity Lilly Becker, model Monica Meier-Ivancan with her husband, celebrity Sandy Meyer-Wölden, model Sarah Brandner, model Soulin Omar, influencer and model Viky Rader at the tables of costume designer Kinga Mathe. Many of the guests as well as the hostesses were dressed by Kinga Mathe with the latest collection for the Almauftrieb.
TIFFANY & CO. WIESN 2023
Finally, it's "o`zapft is" again: To kick off this year's Munich Oktoberfest, Sandra Mohsni, Vice President & Managing Director Tiffany & Co. Northern Europe, hosted the traditional "Breakfast at Tiffany" at the Tiffany & Co. store on Munich's Residenzstrasse.
The invitation to the Munich store, which opened 36 years ago as the American jeweler's first location in Germany, is part of a long-standing tradition. For more than 20 years, Tiffany & Co. has invited celebrities, customers, and friends of the company to the store to celebrate the latest creations and exchange ideas. Sandra Mohsni was delighted to welcome numerous artists from the film, fashion and media industries, including François Goeske, Nele Kiper, Laura Osswald, Jennifer Knäble, Sarah Brandner and Funda Vanroy.
In addition to new designs from the company's first unisex collection, Tiffany Lock, the event featured iconic creations by renowned designer Jean Schlumberger, whose unique high jewelry pieces are emblematic of artistry and virtuosity. After breakfast in the store in the morning, Tiffany & Co. invited guests to a taproom lunch in the Schützenfest tent at the Oktoberfest.
The invitation to the Munich store, which opened 36 years ago as the American jeweler's first location in Germany, is part of a long-standing tradition. For more than 20 years, Tiffany & Co. has invited celebrities, customers, and friends of the company to the store to celebrate the latest creations and exchange ideas. Sandra Mohsni was delighted to welcome numerous artists from the film, fashion and media industries, including François Goeske, Nele Kiper, Laura Osswald, Jennifer Knäble, Sarah Brandner and Funda Vanroy.
In addition to new designs from the company's first unisex collection, Tiffany Lock, the event featured iconic creations by renowned designer Jean Schlumberger, whose unique high jewelry pieces are emblematic of artistry and virtuosity. After breakfast in the store in the morning, Tiffany & Co. invited guests to a taproom lunch in the Schützenfest tent at the Oktoberfest.
GHD x INSTYLE
ghd is celebrating a special anniversary this year - for 20 years now, the brand has been supporting breast cancer charities worldwide with its annual pink limited edition. Over the past three years, ghd has been able to encourage young women around the world to regularly pat down their breasts through its TAKE CONTROL NOW campaign.
KINGA´S WIESNDINNER
On Wednesday, July 26th, the designer Kinga Mathe invited together with Alessandra Meyer-Wölden to Kinga's Wiesn Dinner on the roof terrace of the Hotel Bayerischer Hof in Munich to celebrate the launch of their first joint Trachten Capsul collection.
More than 100 guests, dressed in traditional Bavarian costumes, enjoyed live music by Nonhle Beryl and a Bavarian-inspired flying dinner. Among them were celebrities such as Mariella Ahrens, Lilly Becker, Mimi Fiedler, Nele Kiper, Nina and Julia Meise, Laura Osswald and Stephanie Stumpf. U.S. Consul General Timothy Liston and Gábor Tordai-Lejkó, Hungarian Consul General in Bavaria, also paid their respects.
More than 100 guests, dressed in traditional Bavarian costumes, enjoyed live music by Nonhle Beryl and a Bavarian-inspired flying dinner. Among them were celebrities such as Mariella Ahrens, Lilly Becker, Mimi Fiedler, Nele Kiper, Nina and Julia Meise, Laura Osswald and Stephanie Stumpf. U.S. Consul General Timothy Liston and Gábor Tordai-Lejkó, Hungarian Consul General in Bavaria, also paid their respects.
GHD x DOUGLAS
On July 2023, ghd and Douglas cooperated for a very special event in Frankfurt: Not only could the ghd novelty duet style be tested in an exclusive styling lounge at the Douglas store Zeil, but as the official hair partner of the current GNTM season, there was also the opportunity for a meet & greet with the contestants Selma, Ida and Cassy as well as other talents. About 5,000 visitors did not want to miss this unique opportunity.
Among the guests were TikTok star Feli aka Videozeugs, Romina Palm and Trixi Giese, also former participants of GNTM. Accompanied by DJ Sounds & Drinks, guests were able to be styled by the ghd Styling Squad, including Rebecca Kugler and Lora Angelica, as well as test the first 2-in-1 Hot Air Styler and get excited about its Air-Fusion TM technology.
Among the guests were TikTok star Feli aka Videozeugs, Romina Palm and Trixi Giese, also former participants of GNTM. Accompanied by DJ Sounds & Drinks, guests were able to be styled by the ghd Styling Squad, including Rebecca Kugler and Lora Angelica, as well as test the first 2-in-1 Hot Air Styler and get excited about its Air-Fusion TM technology.
KINGA MATHE x LODENFREY
To mark the 15th anniversary of a great and successful partnership, the label Kinga Mathe and the fashion house LODENFREY present an exclusive capsule collection that makes an unique fashion statement. The joyful celebration of this jubilee took place at the Lodenfrey department store in the centre of Munich in the presence of prominent fans of the brand Kinga Mathe, business companions and friends.
ALMAUFTRIEB
For the first time, the legendary traditional event "Almauftrieb" took place as a summer edition on Saturday 17 June 2023 at Gut Kaltenbrunn with the beautiful scenery of Lake Tegernsee.
Guests followed Kinga Mathe and Philipp Greffenius' invitation to the atmospheric music of Wiesnband Birkdobler and culinary highlights from Feinkost Käfer:
In a summery ambience, the guests celebrated in traditional dresses, including well-known names such as actress Anna Lena Class, actress Elena Uhlig, influencer Füsun Lindner, TV personality Jennifer Knäble accompanied by Felix Moese, TV presenter Karen Webb, rapper Kool Savas, actress Laura Osswald, celebrity Lilly Becker, model Monica Meier-Ivancan with husband, actress Nadeshda Brennicke, model agent Peyman Amin with girlfriend Sandra Apfelbeck,
Guests followed Kinga Mathe and Philipp Greffenius' invitation to the atmospheric music of Wiesnband Birkdobler and culinary highlights from Feinkost Käfer:
In a summery ambience, the guests celebrated in traditional dresses, including well-known names such as actress Anna Lena Class, actress Elena Uhlig, influencer Füsun Lindner, TV personality Jennifer Knäble accompanied by Felix Moese, TV presenter Karen Webb, rapper Kool Savas, actress Laura Osswald, celebrity Lilly Becker, model Monica Meier-Ivancan with husband, actress Nadeshda Brennicke, model agent Peyman Amin with girlfriend Sandra Apfelbeck,
INTERNATIONAL PRESSDAY FW23/24
10 years of International Pressday! This means that for 10 years now, numerous international high-end brands have used the opportunity to present their collections and to cultivate and establish contacts with the DACH press, stylists, industry decision-makers, influencers and talent managers.
Lovemark Public Relations once again provided support in advance and on site in the area of guest management and participated with numerous clients.
Lovemark Public Relations once again provided support in advance and on site in the area of guest management and participated with numerous clients.
TIFFANY & CO. THE LANDMARK OPENING NEW YORK
On the evening of April 27, Tiffany & Co. hosted a grand event with international stars and Friends of the house to celebrate the reopening of its newly remodeled flagship store "The Landmark" at 57th Street and Fifth Avenue. After arriving at The Landmark, guests moved to the "Tiffany Flagship Next Door," the former temporary flagship store of the house.
OPI BRUNCH & COCKTAIL
On December 5th OPI invited to a manicure brunch/cocktail at the Hotel Tortue in Hamburg.
In the morning, various press representatives from Hamburg had the opportunity to get to know the new additions to the Nature Strong range, the Christmas collection 2022 as well as the iconic shades of OPI. Guests were invited to test the nail polishes directly on site during a manicure and to personalize their OPI nail polish with a personal engraving.
In the evening, influencers were invited to a manicure cocktail to discover the Christmas collection - including manicure, engraving and flying dinner.
LOVEMARK PR provided support in the area of organization and guest-management.
In the morning, various press representatives from Hamburg had the opportunity to get to know the new additions to the Nature Strong range, the Christmas collection 2022 as well as the iconic shades of OPI. Guests were invited to test the nail polishes directly on site during a manicure and to personalize their OPI nail polish with a personal engraving.
In the evening, influencers were invited to a manicure cocktail to discover the Christmas collection - including manicure, engraving and flying dinner.
LOVEMARK PR provided support in the area of organization and guest-management.
INTERNAT. PRESSDAY SS23
This season, we were particularly pleased about the large number of participants at the International Press Day: more than 240 top-class media representatives from Germany, Austria and Switzerland, including a large number of freelance fashion, beauty and lifestyle editors as well as stylists and influencers followed the invitation to Prisco Haus in Munich. Numerous international high-end brands took once again the opportunity to present their collections as well as to cultivate and establish their contacts.
LOVEMARK PR provided guest-management and on-site support.
LOVEMARK PR provided guest-management and on-site support.
JAEGER-LECOULTRE
From 4 to 15 November 2022 Jaeger-LeCoultre presented the exclusive Reverso Timeless Stories exhibition opening to the public in Munich’s Fünf Höfe. Visitors were able to immerse themselves in the world of horology and find out more about the story of the iconic Reverso. The exhibition was divided into three sections: The art installation Spacetime by the US artist Michael Murphy enabled the viewer to experience the complexity of a movement in 3D. The Reverso Exhibition showcased a selection of models from this iconic collection. The journey through time continues in the Art Déco-style 1931 Café, immersing guests in the culinary delights of the era in which the Reverso was born. Lovemark supported with the press work as well as with the organization of the press and influencer opening.
GHD GRAND-LUXE
On October 24, ghd celebrated the launch of the new ghd grand-luxe collection in hamburg. True to the motto "celebrate good hair days like never before", the evening started with a glamorous styling of the ghd family with the new tools of the limited Christmas collection. After an initial champagne reception, the eight-meter high windows of the Alsterhaus in hamburg were unveiled together with campaign face Pamela Reif and also celebrate the new ghd counter on site. The evening was then celebrated with a glamorous dinner and a final after-show party. Pamela Reif was joined by numerous top German beauty influencers from the ghd family. Lovemark provided support in the area of organization and guest-management.
TIFFANY WIESN 2022
"O`zapft is" again: To kick off this year's Munich Oktoberfest, Sandra Mohsni, Vice President Tiffany & Co. Northern Europe, invited to the traditional Breakfast at Tiffany´s at the Tiffany & Co. flagship store in Residenzstraß, Munich. The happening at the Munich store, which was opened 35 years ago as the first presence of the American jeweler in Germany, is associated with a long-standing tradition. For more than 20 years, Tiffany & Co. has invited well-known personalities, customers and friends of the house to the store on the occasion of the world's largest folk festival to celebrate the latest design creations and enjoy the exclusive get-together. After a Covid-19 break of more than two years, Sandra Mohsni was delighted to welcome numerous personalities from the movie, fashion and media industry, including Valerie Huber, Antje Traue, Tim Oliver Schultz, Jasna Fritzi Bauer, Caroline Winberg and the social media shooting stars, the Elevator Boys.
BREAKFAST AT TIFFANY SALZBURG
With a curated high jewelry collection and numerous guests from the worlds of culture, business and politics, Tiffany & Co. celebrated the Salzburg Festival 2022 at the end of July. In partnership with Claudia Gugger-Bessinger, entrepreneur and initiator of the "Passauer Runde," Sandra Mohsni, Vice President Tiffany & Co. Northern Europe, invited around 70 exclusive guests to a Breakfast at Tiffany at the Hotel Sacher.
OBERPOLLINGER GRAND OPENING
Since many years Oberpollinger stand for exclusive fashion and great brands in the heart of Munich.
The Grand Opening of the new designed fashion floors was celebrated with live music from Ätna and the DJane duo Alyssa & Gia, open bars and culinary highlights by star chef Dalad Kambhu and Do&Co. Many celebrities and personalities from politics, economy and fashion followed the invitation of André Maeder and Alexander Repp.
VIPs such as actor August Wittgenstein, top model Franziska Knuppe, President of the Bavarian Parliament Ilse Aigner, cabaret artist Monika Gruber, Bavarian Interior Minister Joachim Herrmann, model agent Peyman Armin, investor René Benko, jewelry designer Saskia Diez, entrepreneur Simone Mecky-Ballack and U.S. Consul General Timothy E. Listen enjoyed the fashionable ambience as well as about 2000 guests.
LOVEMARK was happy to support the KaDeWe Group again by creating made to measure guest and VIP list, handling the guest-management and VIP bookings as well as in the field of PR.
The Grand Opening of the new designed fashion floors was celebrated with live music from Ätna and the DJane duo Alyssa & Gia, open bars and culinary highlights by star chef Dalad Kambhu and Do&Co. Many celebrities and personalities from politics, economy and fashion followed the invitation of André Maeder and Alexander Repp.
VIPs such as actor August Wittgenstein, top model Franziska Knuppe, President of the Bavarian Parliament Ilse Aigner, cabaret artist Monika Gruber, Bavarian Interior Minister Joachim Herrmann, model agent Peyman Armin, investor René Benko, jewelry designer Saskia Diez, entrepreneur Simone Mecky-Ballack and U.S. Consul General Timothy E. Listen enjoyed the fashionable ambience as well as about 2000 guests.
LOVEMARK was happy to support the KaDeWe Group again by creating made to measure guest and VIP list, handling the guest-management and VIP bookings as well as in the field of PR.
REBECCA MIR & MASSIMO SINATO x HUNKEMÖLLER
Rebecca Mir launches her third collection with Hunkemöller. After the exciting lingerie collections, Rebecca Mir is releasing a swimwear line for the first time. And she's got some help: her husband Massimo is adding two swim shorts to the beachwear.
GHD x SEPHORA
On 9 April, ghd and Sephora Germany celebrated the limited edition ghd iD Collection with a spectacular launch event! The limited edition in soft pastel shades is all about Gen Z and represents creativity and individuality.
At the Sephora headquarters, the campaign faces and Tik Tok stars Lisa and Lena presented the new #ghdiD Collection in an exclusive get-together for the invited VIPs and influencers. In addition to brand ambassadors such as fitness Youtuber Pamela Reif and entertainer Riccardo Simonetti, model Leni Klum, the Tik Tok Stars Elevator Boys and numerous top German beauty influencers such as Ana Johnson, Jessie de Oliveira and Celine Bethmann were among the guests present.
At the Sephora headquarters, the campaign faces and Tik Tok stars Lisa and Lena presented the new #ghdiD Collection in an exclusive get-together for the invited VIPs and influencers. In addition to brand ambassadors such as fitness Youtuber Pamela Reif and entertainer Riccardo Simonetti, model Leni Klum, the Tik Tok Stars Elevator Boys and numerous top German beauty influencers such as Ana Johnson, Jessie de Oliveira and Celine Bethmann were among the guests present.
INTERNATIONAL PRESSDAY 2022
It was a special pleasure to support Goertz International again in the preparation and execution of the International Press Day and to invite to Prisco Haus in Munich after a 2-year break on April 27, 2022. Numerous international high-end brands took the opportunity to present their collections as well as to cultivate and establish contacts.
TIFFANY & CO. CHRISTMAS WINDOW UNVEILING
Tiffany & Co. celebrated on November 16, 2021 the glamorous unveiling of the Christmas display windows of KaDeWe in Berlin. For the first time, the legendary holiday windows of the American jewelry house known from New York can thus be admired in Germany. At the same time, the company also celebrated the reopening of its new Tiffany & Co. store within the luxury boulevard of KaDeWe.
AUDI GENERATION AWARD 2021
The "Audi Generation Award", an award for young and promising up-and-coming stars who serve as role models, was presented for the 14th time in Munich on the 6th of October. Lovemark Public Relations supported the event organizer Edition Sportiva in terms of Public Relations.
The Award winners in five categories included Austrian Nordic combination athlete Johannes Lamparter, FC Bayern star and German national team player Jamal Musiala, star DJ and music producer Topic and German social media superstars Lisa & Lena. New this year was the "Start-Up Award," which was only chosen live during the show and went to Zarah Bruhn of "Social-Bee,".
The event was hosted by Kai Pflaume, the laudators were Sportschau presenter Esther Sedlaczek, musician Nico Santos, actor Samuel Koch, sports commentator Bernd Schmelzer and DFB Director Oliver Bierhoff.
The Award winners in five categories included Austrian Nordic combination athlete Johannes Lamparter, FC Bayern star and German national team player Jamal Musiala, star DJ and music producer Topic and German social media superstars Lisa & Lena. New this year was the "Start-Up Award," which was only chosen live during the show and went to Zarah Bruhn of "Social-Bee,".
The event was hosted by Kai Pflaume, the laudators were Sportschau presenter Esther Sedlaczek, musician Nico Santos, actor Samuel Koch, sports commentator Bernd Schmelzer and DFB Director Oliver Bierhoff.
GHD x RAFAELLO
Pure glamour, shining faces and great gowns: Under the open sky and best Berlin summer weather, the stars celebrate the "Raffaello Summer Dinner". Numerous VIPs had come to the Royal Porcelain Manufactory on 12.08.2021 at the invitation of "Ferrero". Among the guests of the 2nd "Raffaello Summer Dinner" were Actress Uschi Glas, tennis star and Bastian Schweinsteiger wife Ana Ivanović, top model Franziska Knuppe, actress Bettina Zimmermann, top model and new mom Rebecca Mir with husband Massimo, RTL presenter Frauke Ludowig with daughter Nele, actor and presenter Wayne Carpendale, swimming star Britta Steffen, presenters Mareile Höppner and Caroline Beil, singer Mandy Capristo and actresses Gerit Kling, Yasmina Filali, Tina Ruland and Susan Sideropoulos.
GHD x FLACONI
Two brands, one mission: "Take Control Now" - under this motto, ghd launched this year's Pink campaign for the second time in a row and, at the same time, drew attention to the importance of breast cancer prevention and a regular self-check as part of a joint event with flaconi.
Experienced health experts from DKMS LIFE answered all the questions on the subject of breast cancer screening from the invited guests, who included social media star Lisa-Marie Schiffner, journalist and lifestyle expert Annette Weber, photographer Simon Lohmeyer, and model and singer Marie Amiére, and also showed how women can perform the scan themselves at home.
Experienced health experts from DKMS LIFE answered all the questions on the subject of breast cancer screening from the invited guests, who included social media star Lisa-Marie Schiffner, journalist and lifestyle expert Annette Weber, photographer Simon Lohmeyer, and model and singer Marie Amiére, and also showed how women can perform the scan themselves at home.
BREAKFAST AT TIFFANY MUNICH
On September 18, Tiffany & Co. invited around 100 exclusive customers to Breakfast at Tiffany's on the roof terrace of the Mandarin Oriental in Munich.
The occasion was the "unofficial" tapping of the Munich Oktoberfest on 18.9, an event Tiffany traditionally celebrates annually with its customers and friends of the house. Tiffany's jewelry icons from the Tiffany City HardWear, Tiffany T, Victoria and Elsa Peretti collections shone brightly against the iconic backdrop of the Munich skyline.
In keeping with the "Wiesn" start, Mandarin Oriental's new Executive Chef Lucas Lommatzsch, created Bavarian classics with an Asian twist. In addition, the guests were drawn live on site by Munich artist Kera Till
The occasion was the "unofficial" tapping of the Munich Oktoberfest on 18.9, an event Tiffany traditionally celebrates annually with its customers and friends of the house. Tiffany's jewelry icons from the Tiffany City HardWear, Tiffany T, Victoria and Elsa Peretti collections shone brightly against the iconic backdrop of the Munich skyline.
In keeping with the "Wiesn" start, Mandarin Oriental's new Executive Chef Lucas Lommatzsch, created Bavarian classics with an Asian twist. In addition, the guests were drawn live on site by Munich artist Kera Till
BREAKFAST AT TIFFANY BERLIN
Tiffany & Co. invited a select number of journalists to a Breakfast at Tiffany in the penthouse of gallery owner Michael Fuchs in Berlin-Mitte on July 02, 2021. Under the motto "Artistry & Brilliance", the sparkling jewelry pieces of the traditional New York jeweler could be admired in an artful ambience: Iconic pieces, among others, based on the designs of design legends Jean Schlumberger and Elsa Peretti, who once worked for the house. In reference to the colors of the Tiffany Legacy Gemstones, Hamburg-based artist Paul Schrader had created a work in powerful colors especially for the occasion. Extraordinary flower sculptures by a Berlin florist completed the exclusive jewelry presentation.
bottom of page