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RITUALS WINTER EDITION LAUNCH EVENT
For the launch of the new limited winter edition of Rituals, we accompanied a select group of journalists and influencers from Germany and Austria to Amsterdam. Over the course of two days, the group had the opportunity to explore the city and the brand's origins and take part in a carefully organised programme. For the glamorous evening event, the headquarters were festively transformed, Raymond Cloosterman, founder and CEO of Rituals, took the opportunity to personally welcome the guests and there were many interactive surprises in store for the guests.
KINGA´s WIESN 2024
Oktoberfest is in full swing, and designer Kinga Mathe set a stylish highlight with her debut event ‘Kinga's Wiesn’. On 27 September 2024, she invited renowned influencers such as Farina Opoku, Riccardo Simonetti and many other influencers to the Käfer Wiesn Schänke to celebrate her first own Oktoberfest event.
The event kicked off with an exclusive styling lounge in the Louis Hotel, where guests could get styled, enjoy Oktoberfest games and have their portraits taken. Afterwards, a rickshaw shuttle took the influencers directly to the festival grounds, where the atmosphere reached its peak.
We provided our client with comprehensive support in advance in the areas of guest management, invitations and event organisation and ensured that the event ran smoothly and successfully on site.
The event kicked off with an exclusive styling lounge in the Louis Hotel, where guests could get styled, enjoy Oktoberfest games and have their portraits taken. Afterwards, a rickshaw shuttle took the influencers directly to the festival grounds, where the atmosphere reached its peak.
We provided our client with comprehensive support in advance in the areas of guest management, invitations and event organisation and ensured that the event ran smoothly and successfully on site.
TIFFANY WIESN 2024
It's finally ‘o`zapft is’ again: to kick off this year's Oktoberfest, Stanislas Kiabski, Managing Director Tiffany & Co. Northern Europe, invited guests to the traditional Breakfast at Tiffany in the Tiffany & Co. store on Residenzstraße in Munich - and then to the Käfer festival tent. In line with the new Icons communication campaign (With Love, Since 1837), the event took place for the first time in exclusive media co-operation with Germany's largest people magazine BUNTE.
For over 20 years, the luxury jewellery brand Tiffany & Co, which has been based in Munich for 37 years, has been inviting guests to the store to celebrate the latest creations and exchange ideas at the world's biggest folk festival. Every year, guests look forward to the stylish start to the ‘fifth season’ in Bavaria. Host Stanislas Kiabski rang in the season with customers and numerous personalities from society, showbiz, business, fashion and art.
For over 20 years, the luxury jewellery brand Tiffany & Co, which has been based in Munich for 37 years, has been inviting guests to the store to celebrate the latest creations and exchange ideas at the world's biggest folk festival. Every year, guests look forward to the stylish start to the ‘fifth season’ in Bavaria. Host Stanislas Kiabski rang in the season with customers and numerous personalities from society, showbiz, business, fashion and art.
KINGA MATHE x ALMAUFTRIEB
As every year, the legendary traditional event “Almauftrieb” took place on Sunday, September 22, 2024 in the Käferschänke at the Oktoberfest. In a wonderful Oktoberfest atmosphere and in a great mood, the guests followed the invitation of traditional costume sponsor Kinga Mathe, including well-known names such as model Sarah Brandner, actress Nele Kiper, presenter Jennifer Knäble, influencer Füsun Lindner, model Monica Meier-Ivancan , twinfluencers and models Nina and Julia Meise, podcaster Sandy Meyer-Wölden with partner Alexander Müller, actress Laura Osswald, presenters Neda Peemüller, Funda Vanroy, and presenter Karen Webb as well as influencer Carina Zlavine.
Lovemark PR supported Kinga Mathe with event preparation, guest handling, celebrity dressing and accompanying PR activities.
Lovemark PR supported Kinga Mathe with event preparation, guest handling, celebrity dressing and accompanying PR activities.
DOUGLAS x COCOVERO
This year, Douglas Cosmetics collaborated with the Munich dirndl brand Cocovero for the Oktoberfest. The event began with stylings by Dyson and Armani Beauty at the Rosewood Hotel's Salon Preysing, where the Talents were also staying. After the styling, this year's VIP guest was unveiled, Lucien Laviscount, the audience favourite from the Netflix hit series "Emily in Paris". Afterwards, everyone travelled by Mercedes-Benz shuttle to the Oktoberfest grounds, where they celebrated the start of the Oktoberfest together in the Schützenzelt. Lovemark PR had the honour of supporting the event organisation, including the conception and implementation of the set-up of the styling location and the hotel rooms in the Rosewood Hotel, as well as the coordination and commissioning of the shuttle and security service.
TIFFANY & CO. ICON DINNER
Tiffany & Co. illuminated Berlin with an exclusive Icons Dinner at the historic Kranzler Eck, where timeless elegance met contemporary sophistication. The evening, hosted by brand ambassadors Ruby O. Fee and Matthias Schweighöfer, celebrated Tiffany’s iconic jewelry collections in a setting as iconic as the pieces themselves.
Renowned guests such as Alica Schmid, Anna Schürrle, Leony, Lena Gercke, Hadnet Tesfai, the Elevator Boy and many more celebrated in style under the dress code “Fete Blanche” and wore matching Tiffany & Co. designs to bid a fitting farewell to summer.
Renowned guests such as Alica Schmid, Anna Schürrle, Leony, Lena Gercke, Hadnet Tesfai, the Elevator Boy and many more celebrated in style under the dress code “Fete Blanche” and wore matching Tiffany & Co. designs to bid a fitting farewell to summer.
HUNKEMÖLLER EVENT COLOGNE
In collaboration with Hunkemöller, Lovemark PR organised an exclusive event at the Cologne flagship store on Friday 23 August to present the launch of the new collection ‘A BRA FOR EVERY MOMENT’.
We celebrated the collection together with the campaign face Laila Hasanovic, numerous influencers and the Hunkemöller community with cool music, delicious finger food and refreshing drinks. Thanks to the support of ghd, who provided an exclusive styling lounge and accompanied by fashion photographer Jeremy Moeller, the A BRA FOR EVERY MOMENT campaign was celebrated in style. We provided our client with comprehensive support in the areas of guest, invitation and event management in the run-up to the event and finally successfully completed the realisation on site.
We celebrated the collection together with the campaign face Laila Hasanovic, numerous influencers and the Hunkemöller community with cool music, delicious finger food and refreshing drinks. Thanks to the support of ghd, who provided an exclusive styling lounge and accompanied by fashion photographer Jeremy Moeller, the A BRA FOR EVERY MOMENT campaign was celebrated in style. We provided our client with comprehensive support in the areas of guest, invitation and event management in the run-up to the event and finally successfully completed the realisation on site.
CARL F. BUCHERER PRESSDAY
On Tuesday 23rd July, we had the pleasure of hosting the press day for Carl F. Bucherer at our offices at Lovemark PR, in Munich.
We had the opportunity to invite great journalists and present the newly launched watch models of the Manero collection, as well as other great watch models from the Swiss watch manufacturer.
These could be examined live, as well as a new watch innovation that was presented for the first time to our German watch trade press, before the public.
In addition to great conversations about the finesse of Carl F. Bucherer, delicious treats were served by Alexa von Harder.
A day that the watch trade press, Carl F. Bucherer and we at Lovemark PR, will remember.
We had the opportunity to invite great journalists and present the newly launched watch models of the Manero collection, as well as other great watch models from the Swiss watch manufacturer.
These could be examined live, as well as a new watch innovation that was presented for the first time to our German watch trade press, before the public.
In addition to great conversations about the finesse of Carl F. Bucherer, delicious treats were served by Alexa von Harder.
A day that the watch trade press, Carl F. Bucherer and we at Lovemark PR, will remember.
IN MY DOUGLAS ERA
Together with OPI, ghd, one.two.free!, Wella Professional, Jimmy Choo and NARSissit, influencers were styled "stage ready" for the Taylor Swift concert in Hamburg.
OPI made the whole place shimmer! The OPI Styling Room sparkled in the Taylor Swift Era "Midnights" colors blue and silver. With the new Infinite Shine line, spectacular trend nails were conjured up for the creators. The repairing treatment-hero Repair Mode provided the perfect care. Lovemark PR supported OPI with on-site support and with conceptual planning in advance.
OPI made the whole place shimmer! The OPI Styling Room sparkled in the Taylor Swift Era "Midnights" colors blue and silver. With the new Infinite Shine line, spectacular trend nails were conjured up for the creators. The repairing treatment-hero Repair Mode provided the perfect care. Lovemark PR supported OPI with on-site support and with conceptual planning in advance.
COLMAR STYLING LOUNGE
In June and July 2024, the premises of the Lovemark PR Agency were transformed into an exclusive Colmar Styling Lounge, inviting Munich influencers to a special event.
In the heart of Munich, the influencers had the opportunity to explore the Spring/Summer 2024 collection of Colmar in a private styling lounge.
In a relaxed atmosphere with snacks and drinks, the guests could try on their favorite styles and got equipped for the summer season. The influencers who could not attend in person have been dressed as well with their favorite styles.
The event provided an ideal platform to showcase Colmar's latest trends while fostering valuable connections within the influencer community.
In the heart of Munich, the influencers had the opportunity to explore the Spring/Summer 2024 collection of Colmar in a private styling lounge.
In a relaxed atmosphere with snacks and drinks, the guests could try on their favorite styles and got equipped for the summer season. The influencers who could not attend in person have been dressed as well with their favorite styles.
The event provided an ideal platform to showcase Colmar's latest trends while fostering valuable connections within the influencer community.
KINGA MATHE STORE OPENING
On Thursday, 4 July 2024, Kinga Mathe opened her first Kinga Mathe store in Munich with an exclusive VIP event.
Located in the heart of the city centre, close to Maximilianstraße, this modern location now delights traditional costume lovers.
The guests, including well-known personalities such as interior designer Cosima Auermann, actress Annika Blendl, model Sarah Brandner, professional handball-player Anika Neuer, presenter Alessandra Geissel, actress Nele Kiper, Model Franziska Knuppe, Presenters, Models and Twinfluencers Julia and Nina Meise, Model Monica Meier-Ivancan, Podcaster and Presenter Alessandra Meyer-Wölden, Biathlete and Cross-Country Skier Miriam Neureuther, Lawyer Dr. Nadja Anna zu Schaumburg-Lippe and well-known Munich faces. All guests were dressed by Kinga Mathe for the evening.
Located in the heart of the city centre, close to Maximilianstraße, this modern location now delights traditional costume lovers.
The guests, including well-known personalities such as interior designer Cosima Auermann, actress Annika Blendl, model Sarah Brandner, professional handball-player Anika Neuer, presenter Alessandra Geissel, actress Nele Kiper, Model Franziska Knuppe, Presenters, Models and Twinfluencers Julia and Nina Meise, Model Monica Meier-Ivancan, Podcaster and Presenter Alessandra Meyer-Wölden, Biathlete and Cross-Country Skier Miriam Neureuther, Lawyer Dr. Nadja Anna zu Schaumburg-Lippe and well-known Munich faces. All guests were dressed by Kinga Mathe for the evening.
CAUDALIE EVENT
Beautiful with the power of grapes - Mathilde Thomas, founder of the renowned French beauty brand Caudalie, visited Munich on 19 June.On this occasion, Lovemark supported the invitation to a press brunch at the Roosewood Hotel and an evening rooftop cocktail all in white.
Lovemark also handled the pre-organisation of the evening event, including bookings, briefings and conception.
Around 100 guests enjoyed a summery evening with that certain French flair.
Lovemark also handled the pre-organisation of the evening event, including bookings, briefings and conception.
Around 100 guests enjoyed a summery evening with that certain French flair.
KINGA MATHE ALMAUFTRIEB
For the second time, the legendary traditional costume event "Almauftrieb" took place on Sunday, 16th of June 2024, as a summer edition at Gut Kaltenbrunn against the beautiful backdrop of Lake Tegernsee.
Guests accepted the invitation from Kinga Mathe and Philipp Greffenius to enjoy atmospheric music from Oktoberfest band Gerry & Gary and culinary highlights from Feinkost Käfer.
The guests celebrated in traditional costumes in a summery atmosphere, including well-known names such as comedian Negah Amiri, Influencer Antigona Bislimi, Influencer Füsun Lindner, model Monica Meier-Ivancan and her husband, presenters, models and twinfluencers Julia and Nina Meise, actress Christine Neubauer and her husband, presenter Neda Peemüller and dressage rider Selina Söder.
Guests accepted the invitation from Kinga Mathe and Philipp Greffenius to enjoy atmospheric music from Oktoberfest band Gerry & Gary and culinary highlights from Feinkost Käfer.
The guests celebrated in traditional costumes in a summery atmosphere, including well-known names such as comedian Negah Amiri, Influencer Antigona Bislimi, Influencer Füsun Lindner, model Monica Meier-Ivancan and her husband, presenters, models and twinfluencers Julia and Nina Meise, actress Christine Neubauer and her husband, presenter Neda Peemüller and dressage rider Selina Söder.
TIFFANY & CO. x VIENNA
The luxury brand presents its legendary diamonds in Rosewood Vienna.
Selected Austrian press was able to experience the process of finding the right Tiffany diamonds by a excurse from a Belgian Gemmologist and to have a look at extraordinary pieces such as jewelry from Jean Schlumberger or other collections.
Afterwards the attendees had a bit of L.A vibes while enjoying a delicious breakfast on the rooftop.
Selected Austrian press was able to experience the process of finding the right Tiffany diamonds by a excurse from a Belgian Gemmologist and to have a look at extraordinary pieces such as jewelry from Jean Schlumberger or other collections.
Afterwards the attendees had a bit of L.A vibes while enjoying a delicious breakfast on the rooftop.
GOLDFIELD & BANKS EVENT
The Australian pioneering brand in the perfume industry, GOLDFIELD & BANKS, once again celebrated the launch of another unique fragrance - SILKY WOODS ELIXIR - at Fitzroy Munich in March 2024. Accompanied by a beautiful sunset and Australian food and wine, guests not only had the opportunity to get to know the diverse fragrances, but also to talk to the brand's founder and nose, Dimitri Weber, about his creations in person. By the end of the evening, each guest had gained exclusive insights into the philosophy behind the brand and found their own personal GOLDFIELD & BANKS favorite.
GHD DREAMY THANK YOU DATE
Under the motto "Dreamy Thank you Date", ghd invited together with LOVEMARK to Hamburg on December 04, 2023. In the brand new Gotcha Matcha store of ghd Ambassador Jessica De Oliveira, invited journalists and influencers were able to discover live this year's glamorous ghd Christmas Edition, which presents itself as a magical "Dreamland" with seductive styling tools in jade and rose gold. Those who wanted had the chance to receive a professional hair style by a ghd expert or to find out more about themselves from an astrologer through a birth chart reading. Guests were treated to culinary delights with Jessica's delicious matcha creations - hot or cold, there was something to suit every taste. A cozy get-together with inspiring gift ideas that are a real eye-catcher under the Christmas tree!
KINGA MATHE CHRISTMAS DINNER
On Monday, December 4, 2023, the traditional costume label Kinga Mathe rang in the festive pre-Christmas season and invited an illustrious group to the Brenners Chalet for a glamorous Christmas dinner.
The Christmas season brings contemplation and generosity to the fore. This year, Kinga Mathe made a donation of €10,000.00 to the Munich Orphanage to fulfill every child's wish for Christmas Eve. During the evening, a check was presented to Theresa Katterloher from the Munich orphanage.
This lovely gesture was also used to present the new ready-to-wear collection. The evening's host, Kinga Mathe, made a stylish statement in an exclusive and fashionable leather skirt and silk blouse.
The guests, including well-known personalities such as model Sarah Brandner, socialite Tanja Ehrmann, restaurateur and socialite Caterina Hubert, actress Nele Kiper, former national team player Miroslav Klose with his wife Sylwia Klose, content creator Füsun Lindner, presenters, models and twinfluencers Julia and Nina Meise, model Monica Meier-Ivanca and actress Elena Uhlig, celebrated in a magnificent Christmas atmosphere. Many guests were outfitted by Kinga Mathe for the evening
The Christmas season brings contemplation and generosity to the fore. This year, Kinga Mathe made a donation of €10,000.00 to the Munich Orphanage to fulfill every child's wish for Christmas Eve. During the evening, a check was presented to Theresa Katterloher from the Munich orphanage.
This lovely gesture was also used to present the new ready-to-wear collection. The evening's host, Kinga Mathe, made a stylish statement in an exclusive and fashionable leather skirt and silk blouse.
The guests, including well-known personalities such as model Sarah Brandner, socialite Tanja Ehrmann, restaurateur and socialite Caterina Hubert, actress Nele Kiper, former national team player Miroslav Klose with his wife Sylwia Klose, content creator Füsun Lindner, presenters, models and twinfluencers Julia and Nina Meise, model Monica Meier-Ivanca and actress Elena Uhlig, celebrated in a magnificent Christmas atmosphere. Many guests were outfitted by Kinga Mathe for the evening
CHARLOTTE TILBURY XMAS HOLIDAY DINNER
On November 28th, 2023, Charlotte Tilbury and LOVEMARK hosted a glamorous "Thank you"-Christmas Holiday Dinner. While it was snowing outside, invited top journalists and the most successful Influencer celebrated in a cozy atmosphere at Brenner's Chalet with a festive dinner. Not only did the guests' outfits sparkle, but the beautiful products from this year's Charlotte Tilbury Holiday Collection also made everyone's eyes light up.
All guests had the opportunity to get pampered with a make-up touch-up by the brand's make-up professionals. An evening that everyone will remember fondly and that generated a proud reach of over 37 million!
All guests had the opportunity to get pampered with a make-up touch-up by the brand's make-up professionals. An evening that everyone will remember fondly and that generated a proud reach of over 37 million!
JAEGER-LECOULTRE FLAGSHIP STORE OPENING
The Swiss watch manufacturer Jaeger-LeCoultre opened its first boutique in Germany on November 21, 2023. The boutique is located in the "Riemerschmid-Block" in the heart of Munich at Maximilianstraße 24 and invites you to immerse yourself in the fascinating world of watchmaking on two floors and 200 square meters.
The innovative design concept combines the tradition and modernity of the brand and welcomes guests in an inviting atmosphere to discover the spirit of the Grande Maison. The focus on organic materials and natural colors is reminiscent of the tranquility and beauty of Jaeger-LeCoultre's home in the Vallée de Joux.
The innovative design concept combines the tradition and modernity of the brand and welcomes guests in an inviting atmosphere to discover the spirit of the Grande Maison. The focus on organic materials and natural colors is reminiscent of the tranquility and beauty of Jaeger-LeCoultre's home in the Vallée de Joux.
PRESS DAY SS24
The last Pressday edition was infused with a touch of Italian flair! Various international high-end brands used this beautiful platform to present their latest collections and to establish and maintain close ties with the DACH press, stylists, industry insiders, influencers and talent managers.
Lovemark Public Relations was once again involved in supporting guest management both before and during the event. Lovemark Public Relations was also actively involved in the event itself with numerous clients.
Lovemark Public Relations was once again involved in supporting guest management both before and during the event. Lovemark Public Relations was also actively involved in the event itself with numerous clients.
TIFFANY & CO. FLAGSHIP STORE OPENING
Tiffany & Co. celebrated the opening of its new flagship store at Kurfürstendamm 189 in Berlin yesterday, November 22, 2023. The company collaborated with four up-and-coming artists from the Berlin art scene. Claudia Wieser, Luki von der Gracht, Theresa Volpp and Timo Helgert were invited to be inspired by the Tiffany & Co. universe and its unmistakable blue (Pantone 1837C) to create new works of art. On the 270 square meters, Tiffany & Co. also presents works ranging from historical archives to contemporary art by Richard Prince. The new space houses art in all its forms and continues the store's mission to exist as a living work of art that now vibrates to the rhythm of Berlin!
The invitation was accepted by numerous artists and creatives from the film, fashion and music industries, such as Ruby O.Fee, Clemens Schick, Taneshia Abt, Eugen Bauder, Marie Burchard, Mogli, Zsa Zsa Inci, Anna Schürrle, Mandy Bork, Leonie Hanne and many more. The popular Berlin artist Mulay provided the appropriate background music for the evening.
The invitation was accepted by numerous artists and creatives from the film, fashion and music industries, such as Ruby O.Fee, Clemens Schick, Taneshia Abt, Eugen Bauder, Marie Burchard, Mogli, Zsa Zsa Inci, Anna Schürrle, Mandy Bork, Leonie Hanne and many more. The popular Berlin artist Mulay provided the appropriate background music for the evening.
100 YEARS COLMAR
HAPPY BIRTHDAY, COLMAR - 100 years of innovation, style and sport! The Italian company Colmar celebrated its 100th anniversary with a spectacular party in Milan. The event took place in the center of the city, in the atrium of the famous The Portrait Hotel: the famous Antonia store showcasted the Joshua Vides x Colmar 100 collection, pecially designed for the anniversary by American artist Joshua Vides, and iconic pieces from the Colmar archives.
The star of TV series Gossip Girl, Ed Westwick, attended the party with his glamorous girlfriend Amy Jackson, as well as Italian celebrities such as Elisabetta Canalis and Stefano De Martino. The renowned photographer German Larkin to captured the party crowed in beautiful portraits.
The star of TV series Gossip Girl, Ed Westwick, attended the party with his glamorous girlfriend Amy Jackson, as well as Italian celebrities such as Elisabetta Canalis and Stefano De Martino. The renowned photographer German Larkin to captured the party crowed in beautiful portraits.
GIANNI CHIARINI x LUDWIG BECK
Luna Carlotta Colferai of GC GROUP Spa was delighted to welcome numerous friends of the house and media industries, including Annette Weber, Pia Leonie Knoll, Nike Martens, Jeannette Graf, Susanna Wassel, Olga Löffler and many more.
OPI x MAANESTEN
A match made in heaven! On September 22nd, OPI and jewelry label Maanesten presented their new collections Big Zodiac Energy and Moonhunter, as part of the event "When stars meet the moon". The event at the Maanesten store in Hamburg was themed on the signs of the zodiac. In addition to drinks that matched the elements, content creators and press representatives could get a mini zodiac tattoo or have their stars interpreted by a professional astrologer. Lovemark PR not only took over the preparation and organization in advance, but also the implementation on site.
KINGA MATHE x ALMAUFTRIEB
The fifth season has started in Munich. As every year, the legendary costume event "Almauftrieb" took place at the Käferschänke at the Oktoberfest on Sunday, September 17 2023. In a festive atmosphere and with culinary highlights from Feinkost Käfer, the guests followed the invitation of the costume sponsor Kinga Mathe. The guests celebrated in a wonderful Oktoberfest ambience, including well-known names such as entrepreneur and influencer Ann-Kathrin Schmitz, entrepreneur Delia Lachance, influencer Farina Opoku, model Funda Vanroy, influencer Füsun Lindner, influencer Janine Wiggert, model and influencer Janis Danner, host Jennifer Knäble, influencer Jessica De Oliveria, actor Kostja Ullmann, actress Luna Schweiger, celebrity Lilly Becker, model Monica Meier-Ivancan with her husband, celebrity Sandy Meyer-Wölden, model Sarah Brandner, model Soulin Omar, influencer and model Viky Rader at the tables of costume designer Kinga Mathe. Many of the guests as well as the hostesses were dressed by Kinga Mathe with the latest collection for the Almauftrieb.
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