This season, we were particularly pleased about the large number of participants at the International Press Day: more than 240 top-class media representatives from Germany, Austria and Switzerland, including a large number of freelance fashion, beauty and lifestyle editors as well as stylists and influencers followed the invitation to Prisco Haus in Munich. Numerous international high-end brands took once again the opportunity to present their collections as well as to cultivate and establish their contacts.
From 4 to 15 November 2022 Jaeger-LeCoultre presented the exclusive Reverso Timeless Stories exhibition opening to the public in Munich’s Fünf Höfe. Visitors were able to immerse themselves in the world of horology and find out more about the story of the iconic Reverso. The exhibition was divided into three sections: The art installation Spacetime by the US artist Michael Murphy enabled the viewer to experience the complexity of a movement in 3D. The Reverso Exhibition showcased a selection of models from this iconic collection. The journey through time continues in the Art Déco-style 1931 Café, immersing guests in the culinary delights of the era in which the Reverso was born. Lovemark supported with the press work as well as with the organization of the press and influencer opening.
On October 24, ghd celebrated the launch of the new ghd grand-luxe collection in hamburg. True to the motto "celebrate good hair days like never before", the evening started with a glamorous styling of the ghd family with the new tools of the limited Christmas collection. After an initial champagne reception, the eight-meter high windows of the Alsterhaus in hamburg were unveiled together with campaign face Pamela Reif and also celebrate the new ghd counter on site. The evening was then celebrated with a glamorous dinner and a final after-show party. Pamela Reif was joined by numerous top German beauty influencers from the ghd family. Lovemark provided support in the area of organization and guest-management.
TIFFANY WIESN 2022
"O`zapft is" again: To kick off this year's Munich Oktoberfest, Sandra Mohsni, Vice President Tiffany & Co. Northern Europe, invited to the traditional Breakfast at Tiffany´s at the Tiffany & Co. flagship store in Residenzstraß, Munich. The happening at the Munich store, which was opened 35 years ago as the first presence of the American jeweler in Germany, is associated with a long-standing tradition. For more than 20 years, Tiffany & Co. has invited well-known personalities, customers and friends of the house to the store on the occasion of the world's largest folk festival to celebrate the latest design creations and enjoy the exclusive get-together. After a Covid-19 break of more than two years, Sandra Mohsni was delighted to welcome numerous personalities from the movie, fashion and media industry, including Valerie Huber, Antje Traue, Tim Oliver Schultz, Jasna Fritzi Bauer, Caroline Winberg and the social media shooting stars, the Elevator Boys.
BREAKFAST AT TIFFANY SALZBURG
With a curated high jewelry collection and numerous guests from the worlds of culture, business and politics, Tiffany & Co. celebrated the Salzburg Festival 2022 at the end of July. In partnership with Claudia Gugger-Bessinger, entrepreneur and initiator of the "Passauer Runde," Sandra Mohsni, Vice President Tiffany & Co. Northern Europe, invited around 70 exclusive guests to a Breakfast at Tiffany at the Hotel Sacher.
OBERPOLLINGER GRAND OPENING
Since many years Oberpollinger stand for exclusive fashion and great brands in the heart of Munich. The Grand Opening of the new designed fashion floors was celebrated with live music from Ätna and the DJane duo Alyssa & Gia, open bars and culinary highlights by star chef Dalad Kambhu and Do&Co. Many celebrities and personalities from politics, economy and fashion followed the invitation of André Maeder and Alexander Repp. VIPs such as actor August Wittgenstein, top model Franziska Knuppe, President of the Bavarian Parliament Ilse Aigner, cabaret artist Monika Gruber, Bavarian Interior Minister Joachim Herrmann, model agent Peyman Armin, investor René Benko, jewelry designer Saskia Diez, entrepreneur Simone Mecky-Ballack and U.S. Consul General Timothy E. Listen enjoyed the fashionable ambience as well as about 2000 guests. LOVEMARK was happy to support the KaDeWe Group again by creating made to measure guest and VIP list, handling the guest-management and VIP bookings as well as in the field of PR.
REBECCA MIR & MASSIMO SINATO x HUNKEMÖLLER
Rebecca Mir launches her third collection with Hunkemöller. After the exciting lingerie collections, Rebecca Mir is releasing a swimwear line for the first time. And she's got some help: her husband Massimo is adding two swim shorts to the beachwear.
GHD x SEPHORA
On 9 April, ghd and Sephora Germany celebrated the limited edition ghd iD Collection with a spectacular launch event! The limited edition in soft pastel shades is all about Gen Z and represents creativity and individuality. At the Sephora headquarters, the campaign faces and Tik Tok stars Lisa and Lena presented the new #ghdiD Collection in an exclusive get-together for the invited VIPs and influencers. In addition to brand ambassadors such as fitness Youtuber Pamela Reif and entertainer Riccardo Simonetti, model Leni Klum, the Tik Tok Stars Elevator Boys and numerous top German beauty influencers such as Ana Johnson, Jessie de Oliveira and Celine Bethmann were among the guests present.
INTERNATIONAL PRESSDAY 2022
It was a special pleasure to support Goertz International again in the preparation and execution of the International Press Day and to invite to Prisco Haus in Munich after a 2-year break on April 27, 2022. Numerous international high-end brands took the opportunity to present their collections as well as to cultivate and establish contacts.
TIFFANY & CO. CHRISTMAS WINDOW UNVEILING
Tiffany & Co. celebrated on November 16, 2021 the glamorous unveiling of the Christmas display windows of KaDeWe in Berlin. For the first time, the legendary holiday windows of the American jewelry house known from New York can thus be admired in Germany. At the same time, the company also celebrated the reopening of its new Tiffany & Co. store within the luxury boulevard of KaDeWe.
AUDI GENERATION AWARD 2021
The "Audi Generation Award", an award for young and promising up-and-coming stars who serve as role models, was presented for the 14th time in Munich on the 6th of October. Lovemark Public Relations supported the event organizer Edition Sportiva in terms of Public Relations. The Award winners in five categories included Austrian Nordic combination athlete Johannes Lamparter, FC Bayern star and German national team player Jamal Musiala, star DJ and music producer Topic and German social media superstars Lisa & Lena. New this year was the "Start-Up Award," which was only chosen live during the show and went to Zarah Bruhn of "Social-Bee,". The event was hosted by Kai Pflaume, the laudators were Sportschau presenter Esther Sedlaczek, musician Nico Santos, actor Samuel Koch, sports commentator Bernd Schmelzer and DFB Director Oliver Bierhoff.
GHD x RAFAELLO
Pure glamour, shining faces and great gowns: Under the open sky and best Berlin summer weather, the stars celebrate the "Raffaello Summer Dinner". Numerous VIPs had come to the Royal Porcelain Manufactory on 12.08.2021 at the invitation of "Ferrero". Among the guests of the 2nd "Raffaello Summer Dinner" were Actress Uschi Glas, tennis star and Bastian Schweinsteiger wife Ana Ivanović, top model Franziska Knuppe, actress Bettina Zimmermann, top model and new mom Rebecca Mir with husband Massimo, RTL presenter Frauke Ludowig with daughter Nele, actor and presenter Wayne Carpendale, swimming star Britta Steffen, presenters Mareile Höppner and Caroline Beil, singer Mandy Capristo and actresses Gerit Kling, Yasmina Filali, Tina Ruland and Susan Sideropoulos.
GHD x FLACONI
Two brands, one mission: "Take Control Now" - under this motto, ghd launched this year's Pink campaign for the second time in a row and, at the same time, drew attention to the importance of breast cancer prevention and a regular self-check as part of a joint event with flaconi. Experienced health experts from DKMS LIFE answered all the questions on the subject of breast cancer screening from the invited guests, who included social media star Lisa-Marie Schiffner, journalist and lifestyle expert Annette Weber, photographer Simon Lohmeyer, and model and singer Marie Amiére, and also showed how women can perform the scan themselves at home.
BREAKFAST AT TIFFANY MUNICH
On September 18, Tiffany & Co. invited around 100 exclusive customers to Breakfast at Tiffany's on the roof terrace of the Mandarin Oriental in Munich. The occasion was the "unofficial" tapping of the Munich Oktoberfest on 18.9, an event Tiffany traditionally celebrates annually with its customers and friends of the house. Tiffany's jewelry icons from the Tiffany City HardWear, Tiffany T, Victoria and Elsa Peretti collections shone brightly against the iconic backdrop of the Munich skyline. In keeping with the "Wiesn" start, Mandarin Oriental's new Executive Chef Lucas Lommatzsch, created Bavarian classics with an Asian twist. In addition, the guests were drawn live on site by Munich artist Kera Till
BREAKFAST AT TIFFANY BERLIN
Tiffany & Co. invited a select number of journalists to a Breakfast at Tiffany in the penthouse of gallery owner Michael Fuchs in Berlin-Mitte on July 02, 2021. Under the motto "Artistry & Brilliance", the sparkling jewelry pieces of the traditional New York jeweler could be admired in an artful ambience: Iconic pieces, among others, based on the designs of design legends Jean Schlumberger and Elsa Peretti, who once worked for the house. In reference to the colors of the Tiffany Legacy Gemstones, Hamburg-based artist Paul Schrader had created a work in powerful colors especially for the occasion. Extraordinary flower sculptures by a Berlin florist completed the exclusive jewelry presentation.
HUNKEMÖLLER x REBECCA MIR
On 19th of October 2020, LOVEMARK PR welcomed the model and presenter Rebecca Mir to Munich. In the Hotel Beyond Rebecca presented herself, in an exclusive set-up, as the face of the latest lingerie collection of Hunkemöller and was available for interviews in print, TV and online media from Germany. LOVEMARK PR was responsible for the organization and realization of the event as well as the generation of exclusive interviews, an additional Instagram-Live shopping event with a media partner as well as a coordinated Influencer campaign on the occasion of the collection launch.
HUNKEMÖLLER x GHD
On September 30th, Hunkemöller and ghd invited to an exclusive Bra & Style party in the Hotel Zoo in the heart of Berlin. In a spectacular suite with a unique set-up, the influencers enjoyed fine food and drinks and tried on the latest Hunkemöller lingerie collections after styling by ghd. Toni Dreher (@oluwatonilobaa), Victoria Jancke (@ victoria.jancke), Irene Seifert (@ireneasamoahofficial), Julia Steyns (@juliasteyns), Julianna Townsend (@julianna) were there. LOVEMARK PR was responsible for the organization of the event, guest handling and set-up.
The launch event of the new scent LOVE CHOPARD was all about the queen of flowers - the rose. From the name of the location and the luxurious decoration to food and beverage everything was dedicated to the rose. In this highly exclusive framework the perfume was presented to a selected group of journalist and Influencer.
HUNKEMÖLLER x DOUTZEN KROES
On 10th of December 2019, LOVEMARK PR welcomed the Dutch top model Doutzen Kroes to Munich. In the Hotel Vier Jahreszeiten Doutzen presented the latest lingerie collection for Hunkemöller and was available for interviews in print, TV and online media from Germany, Belgium and the Netherlands. LOVEMARK PR was responsible for the organization and realization of the event as well as the generation of exclusive interviews.
ADIDAS STORE OPENING
On November 25th 2019, Wertheim Village – with the support of LOVEMARK Public Relations – invited to the pre-opening party of the long awaited adidas store. Around 300 guests – among them were numerous local and national influencers like Janis Danner, Simon Lohmeyer and Chany Dakota – celebrated with cool hip-hop sounds from a DJ as well as a flying buffet. The personalization station for newly purchased sneakers delighted the sports and fashion lovers, breakdancers ensured even more urban vibes.
CHRISTIAN LOUBOUTIN PRESSDAY
On Wednesday, the 13th of November 2019, Christian Louboutin celebrated the launch of the Spring/Summer 2020 collection „LOUBI CONSTELLATION”. Inspired by the mottos LOUBHOUTAN EXPRESS and LOUBICIRCUS the Galerie Andreas Binder was transformed into an extraordinary setting – color coordinated with the unique designs of the new collection. LOVEMARK Public Relations supported Christian Louboutin in the overall planning and execution of the press day and also took care of the guest-management.
VALUE RETAIL CHRISTMAS LIGHTING
On the evening of November 7th 2019, Ingolstadt Village rang in the pre-Christmas season. In a festive ceremony – which was also accompanied by live music – fashion expert Cathy Hummels and TV host Alexander Mazza enlightened the glamorously decorated luxury shopping destination. Prior to the ceremony, a number of selected visitors had the chance to meet Cathy Hummels personally in a private Meet & Greet session at the newly opened stores of the two French it-brands Sandro and Maje.
BREAKFAST AT TIFFANY 2019
At the beginning of the Munich Oktoberfest, Sandra Mohsni, Managing Director Tiffany & Co. Germany, invited to the traditional Breakfast at Tiffany in the Tiffany & Co. flagship store on the Residenzstrasse in Munich. The invitation to the Munich store, the first presence of the American jeweler was opened 1987 in Germany, is associated with many years of tradition. At the same time, the "next generation luxury jeweler " on innovation and modernity - a combination of values that Tiffany & Co. has always been successful in its over 180-year history. So Sandra Mohsni was happy this year about the visit of aspiring artists from the film, fashion and media industries, such as u.a. Susanne Wuest, Aylin Tezel, Luna Schweiger, Vanessa Fuchs and Jerry Hoffmann. After the reception in the Munich store in the morning, in addition to novelties of the iconic Tiffany T Collection also offers traditional delicacies, Tiffany & Co. invited guests to an atmospheric lunch in the Schützenfestzelt on the Oktoberfest.
HUNKEMÖLLER x ANN KATHRIN GÖTZE
On the evening of September 3rd 2019, Ann Kathrin-Götze celebrated the launch of her premiere lingerie collection for Hunkemöller „Ann-Kathrin Götze x Hunkemöller Desert Rose". The coming-out dinner took place at the renowned Hotel „Bayrischer Hof“ celebrating with family and friends. From the beginning on Ann-Kathrin took part of the entire design process. Her husband Mario Götze, also added three matching boxer shorts to the collection. Revenue from the sales will be graciously donated to “kids for life”. Among the guests, besides Mario Götze, were friends like Nina Neuer, Victoria Swarovski, Shalimir Heppner partner of David Alaba and Viviane Geppert etc.
VALUE RETAIL WIESN 2019
On Wednesday, September 25th 2019, the luxury shopping destination Ingolstadt Village invited to the „FRIENDS-WIESN“ at the Schützen-Festzelt for the third year in a row. One of the well-known guests from fashion, culture and society are TV presenter Alexander Mazza with his wife Viola, photographer and model Simon Lohmeyer as well as fashion bloggers Nina Schwichtenberg, Sandro Rasà, Dennis Mitchell Sialkowski, Atrik Kahlo, Sohi Malih and many more.