KINGA MATHE STOREOPENING

Celebrating another exciting milestone for Kinga Mathe: last week, the brand opened its newest store — already the fourth location overall and the second in Munich. We are proud to have supported this special opening and wish Kinga Mathe and the entire team every success for this new chapter. 

Internationally, it is often difficult to fully grasp the significance of Trachten fashion in Bavaria. In Munich especially, these garments are far more than traditional attire — they reflect cultural identity, exceptional craftsmanship, and an important part of the city’s fashion landscape.

At the same time, the growing global interest in these unique designs highlights how strongly authenticity, heritage, and timeless quality resonate in today’s fashion world.

As an internationally oriented agency, we are especially happy to support brands that preserve and reinterpret this special aspect of Bavarian fashion culture for a contemporary audience.

Picture Credit: Andrea Vodermayr