NEWS 2019 · PR EVENTS & LAUNCHES IN MUNICH
DOUTZEN KROES x HUNKEMÖLLER
On 10th of December 2019, LOVEMARK PR welcomed the Dutch top model Doutzen Kroes to Munich. In the Hotel Vier Jahreszeiten Doutzen presented the latest lingerie collection for Hunkemöller and was available for interviews in print, TV and online media from Germany, Belgium and the Netherlands.
LOVEMARK PR was responsible for the organization and realization of the event as well as the generation of exclusive interviews.
ADIDAS STORE OPENING WERTHEIM VILLAGE
On November 25th 2019, Wertheim Village – with the support of LOVEMARK Public Relations – invited to the pre-opening party of the long awaited adidas store. Around 300 guests – among them were numerous local and national influencers like Janis Danner, Simon Lohmeyer and Chany Dakota – celebrated with cool hip-hop sounds from a DJ as well as a flying buffet.
The personalization station for newly purchased sneakers delighted the sports and fashion lovers, breakdancers ensured even more urban vibes.
CHRISTIAN LOUBOUTIN PRESS DAY SS20
On Wednesday, the 13th of November 2019, Christian Louboutin celebrated the launch of the Spring/Summer 2020 collection „LOUBI CONSTELLATION”.
Inspired by the mottos LOUBHOUTAN EXPRESS and LOUBICIRCUS the Galerie Andreas Binder was transformed into an extraordinary setting – color coordinated with the unique designs of the new collection.
LOVEMARK Public Relations supported Christian Louboutin in the overall planning and execution of the press day and also took care of the guest-management.
CHRISTMAS LIGHTING INGOLSTADT VILLAGE
On the evening of November 7th 2019, Ingolstadt Village rang in the pre-Christmas season.
In a festive ceremony – which was also accompanied by live music – fashion expert Cathy Hummels and TV host Alexander Mazza enlightened the glamorously decorated luxury shopping destination.
Prior to the ceremony, a number of selected visitors had the chance to meet Cathy Hummels personally in a private Meet & Greet session at the newly opened stores of the two French it-brands Sandro and Maje.
INTERNATIONAL PRESS DAY 2019
On the 6th of November 2019, Goertz International, with the support of Lovemark Public Relations, invited to the 13th edition of the International Press Day at the Prisco Haus in Munich. A number of high-level brands took the opportunity to present their new collections for spring / summer 2020 as well as socializing and establishing contacts.
Among the guests were top-class media representatives from Germany, Austria and Switzerland in addition to a number of fashion, beauty and lifestyle freelancers, stylists and influencers.
Lovemark Public Relations accompanied Goertz International in the overall planning and execution of the event.
HUNKEMÖLLER BRA PARTY
On October 10, 2019, Hunkemöller invited together with the Munich-based influencer Karolina.Alexandrova, to an exclusive bra party at the Anna Hotel in the heart of Munich.
In a spectacular suite with a unique view over Munich, the influencers enjoyed sushi + drinks and sampled the current lingerie and homewear collections from Hunkemöller.
In addition to an impressive decoration, especially the ball bath and the lush candybar were an attraction of the evening.
Special guests of the Bra Party were this time Emily (@emilyenvogue), Shanice (@shanicemessina) and Açelya (@jldre)
LOVEMARK PR was responsible for organizing the event, guest handling and set-up.
FRIENDS-WIESN INGOLSTADT VILLAGE
On Wednesday, September 25th 2019, the luxury shopping destination Ingolstadt Village invited to the „FRIENDS-WIESN“ at the Schützen-Festzelt for the third year in a row.
One of the well-known guests from fashion, culture and society are TV presenter Alexander Mazza with his wife Viola, photographer and model Simon Lohmeyer as well as fashion bloggers Nina Schwichtenberg, Sandro Rasà, Dennis Mitchell Sialkowski, Atrik Kahlo, Sohi Malih and many more.
TIFFANY & CO. WIESN 2019
At the beginning of the Munich Oktoberfest, Sandra Mohsni, Managing Director Tiffany & Co. Germany, invited to the traditional Breakfast at Tiffany in the Tiffany & Co. flagship store on the Residenzstrasse in Munich.
The invitation to the Munich store, the first presence of the American jeweler was opened 1987 in Germany, is associated with many years of tradition. At the same time, the "next generation luxury jeweler " on innovation and modernity - a combination of values that Tiffany & Co. has always been successful in its over 180-year history. So Sandra Mohsni was happy this year about the visit of aspiring artists from the film, fashion and media industries, such as u.a. Susanne Wuest, Aylin Tezel, Luna Schweiger, Vanessa Fuchs and Jerry Hoffmann.
ANN-KATHRIN GÖTZE x HUNKEMÖLLER
On the evening of September 3rd 2019, Ann Kathrin-Götze celebrated the launch of her premiere lingerie collection for Hunkemöller „Ann-Kathrin Götze x Hunkemöller Desert Rose".
The coming-out dinner took place at the renowned Hotel „Bayrischer Hof“ celebrating with family and friends.
From the beginning on Ann-Kathrin took part of the entire design process.
Her husband Mario Götze, also added three matching boxer shorts to the collection. Revenue from the sales will be graciously donated to “kids for life”.
Among the guests, besides Mario Götze, were friends like Nina Neuer, Victoria Swarovski, Shalimir Heppner partner of David Alaba and Viviane Geppert etc.
WELCOME SCAROSSO
LOVEMARK is happy to announce the German PR-collaboration with the Italian shoe brand SCAROSSO.
SCAROSSO stands for the contemporary re-interpretation of the traditional Italian shoe-craftsmanship and produces classic shoes with a modern twist.
Crafted in Italy, handmade procedures are combined with the passion and dedication of real artisans. During the production process, traditional skills are combined with state-of-the-art technics.
The range includes relaxed sneakers as well as handcrafted high-end-models which all have one thing in common: the passion for Italian, elegant aesthetic.
MOTHER’S DAY EVENT NICKI’S.COM x MADAME
At this Mother's Day event the moms and their kids had fun: "Nicki's.com" and the luxury magazine "Madame" invited to a colorful "mother-child-event" on Tuesday, a few days before the actual Mother's Day on May 12th to celebrate mothers and children equally.
Around 100 mothers with children from the fields of culture, fashion, society, film and Television followed this exclusive invitation to an afternoon of play, fun and games to experience sweets. Amongst others the guests were Miriam Neureuther, Nadja zuSchaumburg-Lippe with her daughters Felipa (10) and Philomena (7), Alexandra Flick, Tina Kaiser with her daughter Liv (3), Vanessa Birkenstock with her daughters Vani (2) and Vivi (less than 1 year old), Sandra Abt with daughter Emely, Sylvia Walker with daughter Mara, Noni Sixtand Julia Vigas, wife of Bayern star Thiago.
DANCE INTO STYLE
As part of the unique collaboration of the Bayerisches Staatsballet, Germany´s high-gloss magazine Gala and Ingolstadt Village, the „Dance into Style“ Event took place on the 2nd of May, including a spectacular Window-Unveiling at the luxurios shopping destination.
Selected images from the photo production are to admire in the shop windows of Ingolstadt Village from now on throughout all of May.
Besides the ballet dancers, selected friends of the house and many influencers like Fuesun Lindner, Annette Weber and Dennis Mitchell Sialkowski, VIPs like Jimi Blue Ochsenknecht, Monica Ivancan and Luna Schweiger were also a part of the glamorous evening.
CHRISTIAN LOUBOUTIN PRESS DAY FW19
On Tuesday, the 16th of April 2019, the legendary French shoe- and baglabel Christian Louboutin celebrated the launch of its Fall / Winter 2019 / 2020 collection „Rouge Tropical“.
The Galerie Andreas Binder was therefore transformed into a tropical showroom in which the guests could discover the extravagant and colourful collection of the new season.
Lovemark Public Relations supported Christian Louboutin in the overall planning and execution of the Press Day and also took care of the guest management.
SECRET GARDEN DINNER WERTHEIM VILLAGE
On the 11th of April, Wertheim Village and TV-presenter Rabea Schif invited to the „Secret Garden Dinner“ at one of Frankfurts hottest locations – the fusion-restaurant Stanley Diamond.
The motto of the evening was inspired by „Frankfurt´s Secret Gardens“, the current campaign at Wertheim Village.
Among the 35 guests, who were personally invited by Rabea Schif, were influencer like Tori Nasir or Clarissa Hanel and local KOLs as well as Germany´s Next Topmodel winner Kim Hnizdo.
WELCOME HUNKEMÖLLER
We are happy to welcome HUNKEMÖLLER as our new client at Lovemark Public Relations.
The Dutch lingerie label HUNKEMÖLLER convinces with an extensive range of lingerie, swimwear and sports fashion.
The cuddly fabrics of the product range are of the highest quality and offer a perfect fit for every body.
HUNKEMÖLLER stands next to a comfy feel for modern design full of loving details.
WELCOME ERES
We are happy to welcome ERES as our new client at Lovemark Public Relations.
ERES is a symbol for elegant swimwear and lingerie since 1968.
The portrayal of a complete femininity and a contemporary sensuality are the cornerstones of the ERES philosophy - The Art of the Body.
The label is characterized by iconic cuts, innovative colors and high-tech materials.
WELCOME CG – CLUB OF GENTS
We are happy to welcome CG - Club of Gents as our new client at Lovemark Public Relations.
CG - Club of gents is is part of this special lifestyle of the Mods and Brit-Pop.
We are going back to the 80ies and early 90ies:
its all about this eccentric guitar sound you can hear in the downtown clubs.
An era with its very own dress code represented with every fibre of the CG - Club of Gents collection.
LA MAISON VALMONT MUNICH
Good news for the beginning of the year for all shopping and art fans! The first Munich "La Maison Valmont" store opened its doors at Maximilianstreet. After cities such as Berlin and Hong Kong in 2016 and Tokyo, Paris and Lausanne in the previous year, finally in the Bavarian metropolis, too.
And that was celebrated on Friday evening big. 150 guests came to the grand opening event in the all-white and gold-held store jewel, including numerous celebrities such as actress Lara Joy Körner, presenter Alexandra Polzin with husband Gerhard Leinauer (sports presenter), costumes designer Lola Paltinger, actress Annika Blendl, blogger and fashion expert Jeannette Graf and Charlotte Countess von Oeynhausen.
INGOLSTADT VILLAGE x BAVARIAN STATE OPERA
Highly exclusive Christmas cocktail to celebrate the cooperation of Ingolstadt Village with the Bavarian State Opera in an ongoing sponsorship.
The event took place in the “Ionischer Saal”, an outstanding setting that normally can’t be booked for exclusive celebrations.
After an introduction speech by the dramatic adviser of the Bavarian State Opera the guests enjoyed the ballet “The Nutcracker” followed by a meet & greet with the stars of the ballet-ensemble.
The crème de la crème of the Munich society from fashion, art, media & showbiz and economy was invited and savored an extraordinary elegant ballet evening.
HOGAN XMAS PLANET
On the evening of November 22, Hogan, with the support of Lovemark Public Relations, invited to the exclusive cocktail party "Xmas Planet" at the flagship store in the heart of Munich.
Selected celebrities including Alexander Mazza, Florian Odendahl, Stephanie Stumph, Hardy Krüger Jr., Influencer like, Darya Strelnikova...and top clients followed the invitation.
Lovemark Public Relations accompanied Hogan in the planning and execution of the event and refined it with the compilation of handpicked guests.
WELCOME SAINT MIGNAR
We are happy to welcome the newcomer label Saint Mignar as our new client @ Lovemark Public Relations.
An explicit promise of style:
Saint Mignar originates from the desire for cool looks capturing the self-perception of modern women, their feminine nonchalance as well as their natural elegance.
A very personal matter – focused on authentic beauty, flowing silhouettes and ecologically responsible manufacturing.