Oribe Hair Alchemy Bond Building Elixir

To launch the new Oribe Hair Alchemy Bond Building Elixir, LOVEMARK conceived and produced an exclusive dinner above the rooftops of Munich. The entire experience was inspired by the campaign’s central idea: strength from within.

The guest list brought together talents, lifestyle and trade media, and key retail partners from Germany, Austria, Switzerland, the Czech Republic and Poland.

LOVEMARK managed the complete concept and execution – from the look and feel, setting and catering to invitations, stylings-slots, guest management and travel coordination. The campaign colours, a modern menu and individually engraved dumbbells translated the product story into every detail.

The following morning, the theme of strength continued with a Pilates session for the travelling guests, completing a holistic launch experience that brought together product innovation, storytelling and personal connection.

Credit: Elli Fot