NEWS 2025 · PR EVENTS & LAUNCHES IN MUNICH

Winter vibes on the farm ❄️🤍

Yesterday's Craft & Glow session: by Bärbel Drexel – a special winter event at the Mikrofarm in Gräfelfing near Munich.

A hands-on workshop where everyone created their own winter herb wreath 🌿✨ and got inspired during a Health Talk with brand ambassador @monikadrexel, sharing her tips on herbs, wellbeing and winter self-care rituals.

Special thanks to the tasty seasonal, regional farm-to-table treats.

For the first influencer event of DIARA Studios in Germany, we supported the brand with end-to-end execution. During an elegant seated lunch hosted by Alexandra Seifert, the sparkling jewelry pieces were showcased in a refined setting.

Our team managed the collaboration with the talent host, guest handling, location scouting, and concept development. We also took care of the content briefing, on-site support, and post-event follow-up.

The result: a premium brand experience that introduced DIARA Studios to the German market with impact.

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This autumn, CULTI Milano’s Travelling Lady continues her olfactory journey and arrives in Japan, where she encounters the serene elegance and spiritual depth of the traditional tea ceremony.

Inspired by her trip to Japan, CULTI Milano hosted a tea workshop  at Tushita Gallery in Munich - blending the art of Japanese tea rituals with the presentation of CULTI Milano’s Christmas fragrance collections, creating a unique sensory experience that bridges cultural heritage and contemporary scent design.

On Friday, September 26, 2025, designer Kinga Mathe and renowned jeweler Wempe hosted the first Gentlemen’s Wiesn. This special collaboration brings together two luminaries in their respective fields: Kinga Mathe, known for her exclusive traditional fashion with a modern twist, and Wempe, the epitome of fine watchmaking and exquisite jewelry from German manufacturers.

The event kicked off with a stylish get-together at the Wempe store, which provided the perfect setting for networking and getting in the mood before heading to the Käfer tent for a visit to the Wiesn.

Numerous guests gathered in the authentic Oktoberfest atmosphere, including well-known personalities such as actors Clemens Schick and Klaus Steinbacher (Oktoberfest 1900), GNTM winner 2025 Moritz Rüdiger and many more

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When a fragrance doesn’t just smell good but actively supports emotional well-being - that’s AMATRIUS. We’re excited to support the Swiss science-fragrance brand with strategic press work and help bring their vision of holistic well-being to life across media.

Born in Ibiza, shaped by the island’s energy, sensuality, and spiritual depth. Rooted in St. Moritz and carried by the healing calm and strength of the Engadin mountains.

AMATRIUS unites these two powerful places to create a new way of thinking about scent: as a daily tool for emotional balance, clarity, and strength. Based on over 35 years of scientific research by renowned scent expert Prof. Dr. Hanns Hatt, and crafted by world-famous perfumer Geza Schön, AMATRIUS has developed a line of four unisex functional fragrances designed to support emotional states throughout the day.

The legendary traditional costume event ‘Almauftrieb’ took place for the third time on Sunday 29 June 2025 as a summer edition at Gut Kaltenbrunn against the beautiful backdrop of Lake Tegernsee.

Guests accepted the invitation from Kinga Mathe and Philipp Greffenius to enjoy atmospheric music from house and court bands Sternthaler and Birkldobler and culinary highlights from Feinkost Käfer.

The guests celebrated in traditional costume in a summery atmosphere, including well-known names such as influencer Sandro Cap, married couple & restaurateurs Caterina and Peter Hubert, socialite Sylwia Klose, radio presenter & DJ Felix Moese, presenter Jenny Knäble, presenter Neda Peemüller, manager & influencer Ann-Katrin Schmitz, influencer Philip Schubert and influencer Farina Yari. Many of the guests were kitted out by Kinga Mathe with the latest collection for the event.

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From July 4 to 6, 2025, hostess Nike Schröder transformed the Forte Village Resort in Sardinia into the setting for an exclusive lifestyle weekend. Around 160 guests from the worlds of entertainment, business, media, social media, sports and medicine arrived in style – with a private charter flight by ITA Airways directly from Munich. Highlights included a performance by Giovanni Zarrella during the “Notte Italiana” and a 4-hands gala dinner by 3-star chef Heinz Beck and Chang from Munich. In addition to ITA Airways, Ferrari Trento and ghd were among the main partners. Other sponsors included Lanolips, Bärbel Drexel, OPI, Culti Milano, Yalea, and Amatrius. Prominent guests included Rúrik Gíslason, Nele Kiper, Manou Lubowski, Kinga Mathe, Lothar Matthäus, Selina Mour, Neda Peemüller, Luna Schweiger, Karen Webb, LYZA and Jana Ina Zarrella – a weekend full of style, indulgence, and Mediterranean ease.

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SASSYCLASSY celebrates 11 years of fashion, flair and innovation - a shining milestone in the history of the Munich-based fashion e-commerce company.

On 28 May 2025, the event location Aahh! became the stage for an unforgettable anniversary, with sparkling highlights, shining personalities and a touch of magic. Cool photo locations provided the perfect backdrop for glamorous appearances, a fortune teller whisked guests away to mystical worlds, while the flying buffet tempted with sophisticated delicacies. Celebrities such as Hanni Hase, Clea-Lacy Juhn, Karo Kauer, Bella Kraus, Gerda Lewis, Alessandra Meyer-Wölden, Cheyenne & Valentina Pahde, Michele de Roos and many more added extra glamour to the anniversary and made the evening a real statement.

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To celebrate the relaunch of the Nutrition haircare line and the new Équilibre Scalp Serum, Yves Rocher hosted an exclusive masterclass on April 29, featuring renowned hair & make-up artist and skincare expert Michael Mayer. Held at the elegant Sandra von Gneisenau Salon, the event centered around healthy hair routines, complete with a live demonstration, insider tips, and hands-on experiences for the guests. An expert from Yves Rocher was also present, offering valuable insights into the brand’s ongoing research efforts—particularly in the scientific development and efficacy of its products.

A French-inspired catering by Alexa von Harder and a thoughtfully designed herbal-themed décor—reflecting the key ingredients of Yves Rocher products—allowed guests to fully immerse themselves in the brand world.

From May 7–9, an exclusive event at Palazzo Fiuggi marked the beginning of a new partnership between Dr. Barbara Sturm and the renowned medical wellness retreat. To celebrate the launch of her treatments and products at the Palazzo, a select group of international media representatives were treated to a series of special highlights.

Among them: an exclusive Anti-Inflammatory Dinner, specially created by Dr. Sturm and Heinz Beck – the three-Michelin-star chef and Culinary Director of Palazzo Fiuggi. The experience was rounded off with the new Hyaluronic Exosome Infusion Facial, a highly effective signature treatment. Both the Anti-Inflammatory Dinner and the treatment are now available exclusively to guests of Palazzo Fiuggi.

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With Yves Rocher, LOVEMARK PR gains an iconic beauty brand as a new client. From now on, we will be supporting the iconic beauty brand with French roots and a deep connection to the plant world with our public relations expertise.

For over 60 years, Yves Rocher has represented holistic beauty created in harmony with nature. As a pioneer in botanical cosmetics, the brand combines extensive plant knowledge with effective skincare formulations – all inspired by the power of the plant world. Yves Rocher follows a clear vision: beauty that not only cares, but also takes responsibility – for people, the environment, and biodiversity.

On March 19, 2025, we had the pleasure of experiencing a truly special evening at the LindwurmKollektiv – our Gianni Chiarini event, Italian Aperitivo.

At the heart of the evening was the brand identity of Gianni Chiarini Firenze, brought to life through a stylish blend of fragrance, design, music, and culinary delights. A highlight of the event was an exclusive fragrance workshop by Culti, where guests had the opportunity to create their own personal room scent – inspired by the new, shared signature fragrance Nymoria by Gianni Chiarini and Culti.

The scent notes of Nymoria were not only in the air but also infused into specially crafted aperitifs – most notably the Nymoria Spritz, which provided the perfect flavor to round off the evening.

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We are delighted to welcome SassyClassy as a new client at LOVEMARK PR. With immediate effect, we are supporting the brand, which is known for its trendy fashion pieces and accessories, with our expertise in public relations.

SassyClassy is aimed at a confident, modern audience and offers products that combine style, elegance and a certain cheekiness. The fashion e-commerce company was founded in 2014 by three siblings, Boaz, Denys and Roxana, and builds on decades of family tradition.

SassyClassy draws inspiration for its collections from major catwalks, artists, magazines and travelling. This motivates the company to further develop and expand the ‘Made in Germany’ brand with passion.

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On April 1, 2025, an exclusive Family & Friends dinner took place at Chang Restaurant to celebrate the opening of the Chang Pop-Up Restaurant at Forte Village in Sardinia, which will open its doors in July 2025.

Lorenzo Giannuzzi and Prof. Dr. h.c. Nike Schröder from Forte Village warmly welcomed the invited guests. Following a stylish champagne reception, top chef Giang served an exquisite five-course menu featuring refined delicacies.

Among the guests were not only members of the press but also renowned personalities such as Miroslav Klose and his wife Sylwia, Kinga Mathe, Thorsten Fink, Anja Countess von Keyserlingk, Tommy Ohrner and his girlfriend Anne Arnholdt, as well as Sunny and Florian Randlkofer.

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Last Wednesday, an exclusive event was held at our agency to celebrate the new partnership between Palazzo Fiuggi and Dr. Barbara Sturm. Editors from the beauty and travel sectors were invited to experience and learn more about the innovative skincare treatments in a relaxed setting. Dr. Barbara Sturm was present in person, accompanied by Lesley Crowther, Global General Manager at Dr. Barbara Sturm, who provided further insights into the brand. Representing Palazzo Fiuggi and Forte Village, Lorenzo Giannuzzi and Prof. Dr. Nike Schröder attended the event to highlight the significance of this exclusive collaboration. Culinary delights were provided by Chang, who curated an exquisite menu while announcing his upcoming restaurant opening at Forte Village. The event offered the perfect opportunity to highlight the synergy between wellness, skincare, and gastronomy in a truly special atmosphere.

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On February 24, 2025, Lanolips hosted its first influencer and press event in Germany at the Australian restaurant Fitzroy, located in the Werksviertel district of Munich. The occasion was the launch of their new Lip Oils, available in the shades Raspberry and Honey. CEO Kirsten Carriol flew in from Australia to speak with guests about the new product and provide exciting sneak peeks of what’s coming in 2025.

The event was a vibrant celebration of the new Lip Oil colors. The venue was creatively divided into two sections – a yellow half for the Honey shade and a pink half for Raspberry. Guests enjoyed fun activities like a claw machine and DIY stations where they could create their own designs. The menu was equally impressive, featuring yellow and pink elements that perfectly matched the theme.

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To celebrate the 10th anniversary of designer Marina Hoermanseder, nail brand OPI Germany was the official nail partner for her fashion show in Berlin. OPI Germany created beautiful, intricate and playful nail designs that matched the unique collection and adorned the models and VIP guests.

Lovemark PR assisted with guest management, coordination of styling appointments, on-site support during the fashion show and the creation of social media content and paid influencer activations.

Lovemark PR is delighted to announce the addition of two new prestigious clients to its portfolio: Forte Village Sardinia and Palazzo Fiuggi. With this partnership, we are expanding our expertise in luxury travel communications and enabling these exceptional resorts to further raise their profile in the luxury lifestyle segment.

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We look forward to using our many years of experience and our network to continue writing the success stories of these two exceptional destinations together with Prof. Dr. h.c.mult. Nike Schröder.

This year begins with exciting news: from now on we will be supporting CULTI Milano with an exciting social media project with dolce vita flair! It is with great enthusiasm that we accompany the luxury brand on its journey through the best-selling collections inspired by Bella Italia: Aramara, Tessuto, Mareminerale and Thé.

CULTI Milano has stood for the art of fragrances since 1990. Founded by Alessandro Agrati, the brand brings rooms and objects to life with signature fragrances and combines design with the senses. Over 30 years, the brand has developed into an expression of personal lifestyle.

With a clear focus on quality and innovation, CULTI Milano is setting new trends in the world of home fragrances. We are proud to work with this revolutionary brand and support its vision.