NEWS 2023 · PR EVENTS & LAUNCHES IN MUNICH

In November 2023, we warmly welcomed Lanolips to the LOVEMARK Public Relations Beauty portfolio. We look forward to supporting this renowned love brand in the areas of press relations, event management and social media in the future.

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The Australian brand Lanolips became famous with The Original 101 Ointment Multipurpose Superbalm - a rich balm for dry and chapped lips, cuticles, elbows and much more! 100% natural for 101 applications. The unique formula is enriched with pure Australian lanolin for extreme moisturisation.

Under the motto "Dreamy Thank you Date", ghd invited together with LOVEMARK to Hamburg on December 04, 2023.

In the brand new Gotcha Matcha store of ghd Ambassador Jessica De Oliveira, invited journalists and influencers were able to discover live this year's glamorous ghd Christmas Edition, which presents itself as a magical "Dreamland" with seductive styling tools in jade and rose gold. Those who wanted had the chance to receive a professional hair style by a ghd expert or to find out more about themselves from an astrologer through a birth chart reading. Guests were treated to culinary delights with Jessica's delicious matcha creations - hot or cold, there was something to suit every taste. A cozy get-together with inspiring gift ideas that are a real eye-catcher under the Christmas tree!

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On Monday, December 4, 2023, the traditional costume label Kinga Mathe rang in the festive pre-Christmas season and invited an illustrious group to the Brenners Chalet for a glamorous Christmas dinner.​

The guests, including well-known personalities such as model Sarah Brandner, socialite Tanja Ehrmann, restaurateur and socialite Caterina Hubert, actress Nele Kiper, former national team player Miroslav Klose with his wife Sylwia Klose, content creator Füsun Lindner, presenters, models and twinfluencers Julia and Nina Meise, model Monica Meier-Ivanca and actress Elena Uhlig, celebrated in a magnificent Christmas atmosphere. Many guests were outfitted by Kinga Mathe for the evening

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On November 28th, 2023, Charlotte Tilbury and LOVEMARK hosted a glamorous "Thank you"-Christmas Holiday Dinner. While it was snowing outside, invited top journalists and the most successful Influencer celebrated in a cozy atmosphere at Brenner's Chalet with a festive dinner. Not only did the guests' outfits sparkle, but the beautiful products from this year's Charlotte Tilbury Holiday Collection also made everyone's eyes light up.​

All guests had the opportunity to get pampered with a make-up touch-up by the brand's make-up professionals. An evening that everyone will remember fondly and that generated a proud reach of over 37 million!

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The last Pressday edition was infused with a touch of Italian flair! Various international high-end brands used this beautiful platform to present their latest collections and to establish and maintain close ties with the DACH press, stylists, industry insiders, influencers and talent managers.​

Lovemark Public Relations was once again involved in supporting guest management both before and during the event. Lovemark Public Relations was also actively involved in the event itself with numerous clients.

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Tiffany & Co. celebrated the opening of its new flagship store at Kurfürstendamm 189 in Berlin on November 22, 2023. The company collaborated with four up-and-coming artists from the Berlin art scene. Claudia Wieser, Luki von der Gracht, Theresa Volpp and Timo Helgert were invited to be inspired by the Tiffany & Co. universe and its unmistakable blue (Pantone 1837C) to create new works of art. On the 270 square meters, Tiffany & Co. also presents works ranging from historical archives to contemporary art by Richard Prince. The new space houses art in all its forms and continues the store's mission to exist as a living work of art that now vibrates to the rhythm of Berlin!

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Christmas spirit is in the air: on November 14th, 2023, LOVEMARK and MDV hosted a pre-Christmas beauty lunch at the stylish restaurant LILLI P. MDV presented the Xmas editions and new products from all the MDV beauty brands such as Peter Thomas Roth, Beautyblender, Maude and many more in an enchanting atmosphere!​

Invited journalists and influencers from Munich had the opportunity to exchange with the MDV experts over delicious snacks and drinks and discover the latest trends live. A successful get-together and a perfect start into the Christmas season!

HAPPY BIRTHDAY, COLMAR - 100 years of innovation, style and sport! The Italian company Colmar celebrated its 100th anniversary with a spectacular party in Milan. The event took place in the center of the city, in the atrium of the famous The Portrait Hotel: the famous Antonia store showcasted the Joshua Vides x Colmar 100 collection, pecially designed for the anniversary by American artist Joshua Vides, and iconic pieces from the Colmar archives.

The star of TV series Gossip Girl, Ed Westwick, attended the party with his glamorous girlfriend Amy Jackson, as well as Italian celebrities such as Elisabetta Canalis and Stefano De Martino. The renowned photographer German Larkin to captured the party crowed in beautiful portraits.

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On the occasion of the opening of the Gianni Chiarini pop up - dedicated to the new icon bag Dua - at Munich's premium retailer Ludwig Beck, we hosted an exuberant after-work cocktail with the brand. The evening was musically accompanied by DJane Alice Mary and there was the possibility to have your Dua customized by LB Customz.

Luna Carlotta Colferai of GC GROUP Spa was delighted to welcome numerous friends of the house and media industries, including Annette Weber, Pia Leonie Knoll, Nike Martens, Jeannette Graf, Susanna Wassel, Olga Löffler and many more.

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A match made in heaven! On September 22nd, OPI and jewelry label Maanesten presented their new collections Big Zodiac Energy and Moonhunter, as part of the event "When stars meet the moon". The event at the Maanesten store in Hamburg was themed on the signs of the zodiac. In addition to drinks that matched the elements, content creators and press representatives could get a mini zodiac tattoo or have their stars interpreted by a professional astrologer.

Lovemark PR not only took over the preparation and organization in advance, but also the implementation on site.

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The fifth season has started in Munich. As every year, the legendary costume event "Almauftrieb" took place at the Käferschänke at the Oktoberfest on Sunday, September 17, 2023.

In a festive atmosphere and with culinary highlights from Feinkost Käfer, the guests followed the invitation of the costume sponsor Kinga Mathe. The guests celebrated in a wonderful Oktoberfest ambience, including well-known names such as entrepreneur and influencer Ann-Kathrin Schmitz, entrepreneur Delia Lachance, influencer Farina Opoku, model Funda Vanroy, actor Kostja Ullmann, actress Luna Schweiger, celebrity Lilly Becker, model Monica Meier-Ivancan with her husband, celebrity Sandy Meyer-Wölden, model Sarah Brandner, Soulin Omar, Viky Rader and many more at the tables of costume designer Kinga Mathe.

Many of the guests as well as the hostesses were dressed by Kinga Mathe with the latest collection for the Almauftrieb.

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In July 2023, the Australian pioneer brand in the perfume industry, GOLDFIELD & BANKS, celebrated the launch of its latest perfume creation INGENIOUS GINGER with an after-work event for selected influencers and editors.

Above the rooftops of Munich, in the Australian restaurant Fitzroy, the guests had the opportunity not only to test the newly launched creation, but also to discover the entire collection of the brand. At the end of the evening, every guest had found their own personal GOLDFIELD & BANKS favorite.

We are very pleased to welcome Ferrari Trento as a new client. From now on we support the Italian winery with our PR expertise in Germany.

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Since 1902, sparkling wines have been produced in Trento that can compete with the best in the world. Ferrari received its first honor at the World's Fair in Milan in 1906, and perhaps the most important in 2015, when it was named Sparkling Wine Producer of the Year at the Champagne & Sparkling Wine World Championships.

On July 2023, ghd and Douglas cooperated for a very special event in Frankfurt: Not only could the ghd novelty duet style be tested in an exclusive styling lounge at the Douglas store Zeil, but as the official hair partner of the current GNTM season, there was also the opportunity for a meet & greet with the contestants Selma, Ida and Cassy as well as other talents. About 5,000 visitors did not want to miss this unique opportunity. ​

Among the guests were TikTok star Feli aka Videozeugs, Romina Palm and Trixi Giese, also former participants of GNTM. Accompanied by DJ Sounds & Drinks, guests were able to be styled by the ghd Styling Squad, including Rebecca Kugler and Lora Angelica, as well as test the first 2-in-1 Hot Air Styler and get excited about its Air-Fusion TM technology.

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To mark the 15th anniversary of a great and successful partnership, the label Kinga Mathe and the fashion house LODENFREY present an exclusive capsule collection that makes an unique fashion statement.

The joyful celebration of this jubilee took place at the Lodenfrey department store in the centre of Munich in the presence of prominent fans of the brand Kinga Mathe, business companions and friends.

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For the first time, the legendary traditional event "Almauftrieb" took place as a summer edition on Saturday 17 June 2023 at Gut Kaltenbrunn with the beautiful scenery of Lake Tegernsee.

Guests followed Kinga Mathe and Philipp Greffenius' invitation to the atmospheric music of Wiesnband Birkdobler and culinary highlights from Feinkost Käfer:

In a summery ambience, the guests celebrated in traditional dresses, including well-known names such as actress Anna Lena Class, actress Elena Uhlig, influencer Füsun Lindner, TV personality Jennifer Knäble accompanied by Felix Moese, TV presenter Karen Webb, rapper Kool Savas, actress Laura Osswald, celebrity Lilly Becker, model Monica Meier-Ivancan with husband, actress Nadeshda Brennicke, model agent Peyman Amin and many more.

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10 years of International Pressday! This means that for 10 years now, numerous international high-end brands have used the opportunity to present their collections and to cultivate and establish contacts with the DACH press, stylists, industry decision-makers, influencers and talent managers. 

Lovemark Public Relations once again provided support in advance and on site in the area of guest management and participated with numerous clients.

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On the evening of April 27, Tiffany & Co. hosted a grand event with international stars and Friends of the house to celebrate the reopening of its newly remodeled flagship store "The Landmark" at 57th Street and Fifth Avenue. After arriving at The Landmark, guests moved to the "Tiffany Flagship Next Door," the former temporary flagship store of the house.

DJ Mia Moretti played the opening set, followed by a show-stopping performance by the Radio City Rockettes and headlining act Katy Perry. DJ Mark Ronson performed the closing set.​

Notable guests included Gal Gadot, Hailey Bieber, Jimin, Pharrell, Anya Taylor-Joy, Florence Pugh, Zoë Kravitz, Blake Lively, Michael B. Jordan, Marc Jacobs and many more.

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On April 20th, 2023 LOVEMARK invited together with MDV to a cozy beauty breakfast at SOIS BLESSED.

MDV - founded by Female Founder Evelien Kahn - stands for a portfolio of innovative beauty products on the pulse of time for over 10 years.

Invited journalists and influencers from Munich had the opportunity to get to know all the exciting MDV beauty brands like Peter Thomas Roth, Beautyblender, Maude and many more, and to discover the latest trends as well as their personal skincare routine. A fantastic morning that was all about beauty!

We are very pleased to welcome Petit Bateau as our new client. From now on we support the traditional French label in the field of public relations in Germany.

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This year the brand celebrates its 130th anniversary!

Since 1893 Petit Bateau stands for comfortable and durable clothing for babies, children and women. True classics in unique French style that have remained modern over decades.

We would like to welcome our new client Kinga Mathe! From now on we support the traditional costume brand in the field of public relations and influencer cooperations in Germany.

Kinga Mathe is known for her elegant and timeless designs that always exude a touch of glamour while offering the perfect fit and high wearing comfort. Her collections are inspired by classic traditional trachten, interpreted in a modern way and realised in the highest quality.

We welcome our new client COLMAR! From February 01, 2023 LOVEMARK PR supports the wintersports and lifestylefashion manufacturer in the areas of public relations and influencer collaborations in Germany. The Italian fashion company celebrates its 100th anniversary this year!

Since 1923, COLMAR has stood for refined shapes and ultra-modern materials, while being lead by the 4th generation of the Colombo family. The COLMAR brand combines a luxurious urban style with first-class functionality that works in the city as well as in the mountains.​

We are very pleased to take over the press relations in Germany for COLMAR and to support them with our experience in the luxury, fashion and lifestyle sector.

We are delighted to welcome a new love brand as one of our customers: The Ordinary.

We will be supporting the Canadian brand in public relations and influencer marketing.

In 2016, the brand disrupted the world of beauty by doing all the things that were supposed to be 'ordinary' - but weren't. The Ordinary stands for effective clinical skin care technologies and in the laboratories, the heart of the brand, only ingredients of the finest quality and most effective concentration are used.

The Ordinary is democratizing skincare by bringing well-known active ingredients to market at sensible price points. Because quality is not defined by price.

We are very pleased to introduce our new client Carl F. Bucherer. Starting in January, we will support the niche manufacturer of luxury watches from Lucerne in the area of public relations in Germany.​

Since 1888 Carl F. Bucherer stands for excellence, innovation and passion. Influenced by the pioneering spirit of its founder as well as the cosmopolitan esprit of its home Lucerne, the Swiss company has developed into an internationally known brand with a worldwide presence. Carl F. Bucherer is one of the few remaining independent family-owned Swiss watch manufacturers and is now managed by the third generation, Jörg G. Bucherer.