AUDI GENERATION AWARD 2021

The "Audi Generation Award", an award for young and promising up-and-coming stars who serve as role models, was presented for the 14th time in Munich on the 6th of October. Lovemark Public Relations supported the event organiser Edition Sportiva in terms of Public Relations.

The Award winners in five categories included Austrian Nordic combination athlete Johannes Lamparter, FC Bayern star and German national team player Jamal Musiala, star DJ and music producer Topic and German social media superstars Lisa & Lena. New this year was the "Start-Up Award," which was only chosen live during the show and went to Zarah Bruhn of "Social-Bee,".

The event was hosted by Kai Pflaume, the laudators were Sportschau presenter Esther Sedlaczek, musician Nico Santos,  actor Samuel Koch, sports commentator Bernd Schmelzer and DFB Director Oliver Bierhoff.