NEWS 2024 · PR EVENTS & LAUNCHES IN MUNICH
KINGA MATHE CHRISTMAS CHARITY DINNER
On Tuesday, 3 December 2024, Munich-based traditional costume label Kinga Mathe rang in the Christmas season and invited an illustrious group of 56 guests to the Brenner Chalet for a glamorous Christmas dinner.
The Christmas season brings contemplation and generosity to the fore. Kinga Mathe presented a donation of 10,000 euros to UNICEF that evening. Model Franziska Knuppe accepted the cheque on her behalf as project sponsor and supports an aid project against child labour with the donation. The guests, including well-known names such as Alicia Andrich, wife of national football player Robert Andrich, model Alessandra Geissel, Lina Kimmich, actress Nele Kiper, Sylwia Klose, Füsun Lindner, celebrated in a festive atmosphere, Presenters, models and twinfluencers Julia and Nina Meise, model Monica Meier-Ivancan, Anika Neuer and many more.
7 FOR ALL MANKIND STOREOPENING
On Wednesday 13th November, Lovemark PR and 7 for all Mankind welcomed numerous guests to the brand new store in the heart of Munich to celebrate the opening in style.
Accompanied by cool music, delicious finger food and refreshing drinks, we celebrated the brand and the store together with numerous influencers and socialites. In the run-up to the event, we made sure that everything was perfectly prepared - from guest, invitation and event management to window dressing and lighting. On site, our team supported the event and made sure it was a success.
WELCOME BÄRBEL DREXEL
We are delighted to welcome Bärbel Drexel as a new client to LOVEMARK PR. From now on, we will be supporting this pioneering brand in naturopathy with our expertise in the field of pr.
For more than 30 years, the Bärbel Drexel brand has stood for high-quality products in the field of naturopathy and pursues the vision of making the healing power of nature accessible to everyone. To this end, Bärbel Drexel preserves valuable knowledge of medicinal plants and develops natural, effective dietary supplements and natural cosmetics that are easy to use in everyday life - for health, beauty and well-being. The broad portfolio includes over 200 products for a wide range of applications - from defence, women's health and metabolism to vitality and energy.
WELCOME GIRLS MUST HAVE
The swimwear label 'Girls Must Have' has been part of our fashion portfolio at LOVEMARK Public Relations since autumn 2024 - we are delighted to welcome the brand! We look forward to supporting and strengthening the brand in the areas of press relations and social media.
'Girls Must Have' captures the essence of exclusive and innovative swimwear that goes far beyond style. The brand inspires women to celebrate their uniqueness and embrace their inner strength. With a clear focus on inclusivity and premium quality, it sets new trends in the world of swimwear. The innovative tops feature discreetly integrated breast pockets to accommodate prostheses if required - a groundbreaking feature for comfort and self-confidence.
AN`DA BEAUTY BREAKFAST
At the beginning of November 2024, an exclusive beauty breakfast was held at the Mimosa Brunch Club in Hamburg, where invited journalists were able to experience Anna Maria Damm's clean skincare line AN'DA. In a cozy atmosphere and with delicious food, the guests were given a deep insight into the brand and its philosophy - by founder Anna Maria Damm herself. In addition to exciting conversations and an intensive exchange on the topic of beauty, there was the opportunity to test all products on site. A very special highlight was the sneak preview of an AN'DA product even before the official launch.
RITUALS WINTER EDITION LAUNCH EVENT
For the launch of the new limited winter edition of Rituals, we accompanied a select group of journalists and influencers from Germany and Austria to Amsterdam. Over the course of two days, the group had the opportunity to explore the city and the brand's origins and take part in a carefully organised programme. For the glamorous evening event, the headquarters were festively transformed, Raymond Cloosterman, founder and CEO of Rituals, took the opportunity to personally welcome the guests and there were many interactive surprises in store for the guests.
KINGA´s WIESN 2024
Oktoberfest is in full swing, and designer Kinga Mathe set a stylish highlight with her debut event ‘Kinga's Wiesn’. On 27 September 2024, she invited renowned influencers such as Farina Opoku, Riccardo Simonetti and many other influencers to the Käfer Wiesn Schänke to celebrate her first own Oktoberfest event.
The event kicked off with an exclusive styling lounge in the Louis Hotel, where guests could get styled, enjoy Oktoberfest games and have their portraits taken. Afterwards, a rickshaw shuttle took the influencers directly to the festival grounds, where the atmosphere reached its peak.
We provided our client with comprehensive support in advance in the areas of guest management, invitations and event organisation and ensured that the event ran smoothly and successfully on site.
KINGA MATHE x ALMAUFTRIEB 2024
As every year, the legendary traditional event “Almauftrieb” took place on Sunday, September 22, 2024 in the Käferschänke at the Oktoberfest. In a wonderful Oktoberfest atmosphere and in a great mood, the guests followed the invitation of traditional costume sponsor Kinga Mathe, including well-known names such as model Sarah Brandner, actress Nele Kiper, presenter Jennifer Knäble, influencer Füsun Lindner, model Monica Meier-Ivancan , twinfluencers and models Nina and Julia Meise, podcaster Sandy Meyer-Wölden with partner Alexander Müller, actress Laura Osswald, presenters Neda Peemüller, Funda Vanroy, and presenter Karen Webb as well as influencer Carina Zlavine.
Lovemark PR supported Kinga Mathe with event preparation, guest handling, celebrity dressing and accompanying PR activities.
TIFFANY & CO. WIESN 2024
It's finally ‘o`zapft is’ again: to kick off this year's Oktoberfest, Stanislas Kiabski, Managing Director Tiffany & Co. Northern Europe, invited guests to the traditional Breakfast at Tiffany in the Tiffany & Co. store on Residenzstraße in Munich - and then to the Käfer festival tent. In line with the new Icons communication campaign (With Love, Since 1837), the event took place for the first time in exclusive media co-operation with Germany's largest people magazine BUNTE.
For over 20 years, the luxury jewellery brand Tiffany & Co, which has been based in Munich for 37 years, has been inviting guests to the store to celebrate the latest creations and exchange ideas at the world's biggest folk festival. Every year, guests look forward to the stylish start to the ‘fifth season’ in Bavaria. Host Stanislas Kiabski rang in the season with customers and numerous personalities from society, showbiz, business, fashion and art.
DOUGLAS x COCOVERO
This year, Douglas Cosmetics collaborated with the Munich dirndl brand Cocovero for the Oktoberfest. The event began with stylings by Dyson and Armani Beauty at the Rosewood Hotel's Salon Preysing, where the Talents were also staying. After the styling, this year's VIP guest was unveiled, Lucien Laviscount, the audience favourite from the Netflix hit series "Emily in Paris". Afterwards, everyone travelled by Mercedes-Benz shuttle to the Oktoberfest grounds, where they celebrated the start of the Oktoberfest together in the Schützenzelt.
Lovemark PR had the honour of supporting the event organisation, including the conception and implementation of the set-up of the styling location and the hotel rooms in the Rosewood Hotel, as well as the coordination and commissioning of the shuttle and security service.
TIFFANY & CO. ICON DINNER
Tiffany & Co. illuminated Berlin with an exclusive Icons Dinner at the historic Kranzler Eck, where timeless elegance met contemporary sophistication. The evening, hosted by brand ambassadors Ruby O. Fee and Matthias Schweighöfer, celebrated Tiffany’s iconic jewelry collections in a setting as iconic as the pieces themselves.
Renowned guests such as Alica Schmid, Anna Schürrle, Leony, Lena Gercke, Hadnet Tesfai, the Elevator Boy and many more celebrated in style under the dress code “Fete Blanche” and wore matching Tiffany & Co. designs to bid a fitting farewell to summer.
HUNKEMOELLER EVENT COLOGNE
In collaboration with Hunkemöller, Lovemark PR organised an exclusive event at the Cologne flagship store on Friday 23 August to present the launch of the new collection ‘A BRA FOR EVERY MOMENT’. We celebrated the collection together with the campaign face Laila Hasanovic, numerous influencers and the Hunkemöller community with cool music, delicious finger food and refreshing drinks. Thanks to the support of ghd, who provided an exclusive styling lounge and accompanied by fashion photographer Jeremy Moeller, the A BRA FOR EVERY MOMENT campaign was celebrated in style. We provided our client with comprehensive support in the areas of guest, invitation and event management in the run-up to the event and finally successfully completed the realisation on site.
CARL F. BUCHERER PRESSDAY
On Tuesday 23rd July, we had the pleasure of hosting the press day for Carl F. Bucherer at our offices at Lovemark PR, in Munich.
We had the opportunity to invite great journalists and present the newly launched watch models of the Manero collection, as well as other great watch models from the Swiss watch manufacturer.
These could be examined live, as well as a new watch innovation that was presented for the first time to our German watch trade press, before the public.
In addition to great conversations about the finesse of Carl F. Bucherer, delicious treats were served by Alexa von Harder.
IN MY DOUGLAS ERA
Together with OPI, ghd, one.two.free!, Wella Professional, Jimmy Choo and NARSissit, influencers were styled "stage ready" for the Taylor Swift concert in Hamburg.
OPI made the whole place shimmer! The OPI Styling Room sparkled in the Taylor Swift Era "Midnights" colors blue and silver. With the new Infinite Shine line, spectacular trend nails were conjured up for the creators. The repairing treatment-hero Repair Mode provided the perfect care. Lovemark PR supported OPI with on-site support and with conceptual planning in advance.
COLMAR STYLING LOUNGE
In June and July 2024, the premises of the Lovemark PR Agency were transformed into an exclusive Colmar Styling Lounge, inviting Munich influencers to a special event.
In the heart of Munich, the influencers had the opportunity to explore the Spring/Summer 2024 collection of Colmar in a private styling lounge. In a relaxed atmosphere with snacks and drinks, the guests could try on their favorite styles and got equipped for the summer season. The influencers who could not attend in person have been dressed as well with their favorite styles.
The event provided an ideal platform to showcase Colmar's latest trends while fostering valuable connections within the influencer community.
KINGA MATHE STORE OPENING
On Thursday, 4 July 2024, Kinga Mathe opened her first Kinga Mathe store in Munich with an exclusive VIP event.
Located in the heart of the city centre, close to Maximilianstraße, this modern location now delights traditional costume lovers.
The guests, including well-known personalities such as interior designer Cosima Auermann, actress Annika Blendl, model Sarah Brandner, professional handball-player Anika Neuer, presenter Alessandra Geissel, actress Nele Kiper, Model Franziska Knuppe, Presenters, Models and Twinfluencers Julia and Nina Meise, Model Monica Meier-Ivancan, Podcaster and Presenter Alessandra Meyer-Wölden, Biathlete and Cross-Country Skier Miriam Neureuther, Lawyer Dr. Nadja Anna zu Schaumburg-Lippe and well-known Munich faces. All guests were dressed by Kinga Mathe for the evening.
CAUDALIE EVENT
Beautiful with the power of grapes - Mathilde Thomas, founder of the renowned French beauty brand Caudalie, visited Munich on 19 June.
On this occasion, Lovemark supported the invitation to a press brunch at the Roosewood Hotel and an evening rooftop cocktail all in white. Lovemark also handled the pre-organisation of the evening event, including bookings, briefings and conception.
Around 100 guests enjoyed a summery evening with that certain French flair.
KINGA MATHE ALMAUFTRIEB 2024
For the second time, the legendary traditional costume event "Almauftrieb" took place on Sunday, 16th of June 2024, as a summer edition at Gut Kaltenbrunn against the beautiful backdrop of Lake Tegernsee.
Guests accepted the invitation from Kinga Mathe and Philipp Greffenius to enjoy atmospheric music from Oktoberfest band Gerry & Gary and culinary highlights from Feinkost Käfer.
The guests celebrated in traditional costumes in a summery atmosphere, including well-known names such as comedian Negah Amiri, Influencer Antigona Bislimi, Influencer Füsun Lindner, model Monica Meier-Ivancan and her husband, presenters, models and twinfluencers Julia and Nina Meise, actress Christine Neubauer and her husband, presenter Neda Peemüller and dressage rider Selina Söder.
TIFFANY & CO. x VIENNA
The luxury brand presents its legendary diamonds in Rosewood Vienna.
Selected Austrian press was able to experience the process of finding the right Tiffany diamonds by a excurse from a Belgian Gemmologist and to have a look at extraordinary pieces such as jewelry from Jean Schlumberger or other collections.
Afterwards the attendees had a bit of L.A vibes while enjoying a delicious breakfast on the rooftop.
FERRARI TRENTO LADIES LUNCH
On the 7th of March 2024, one day before International Women's Day, Camilla Lunelli, who runs Ferrari Trento in the third generation together with her family, hosted a "Ladies Lunch" at the Restaurant Kaefer-Schaenke. A colourful get-together of great and strong women focusing on travel, food, culture and lifestyle, and who want to support the ever-growing role and importance of women in the world of wine.
Camilla Lunelli, together with guest speaker Christiane Grafe, shared personal anecdotes as well as details about the two largest and most popular Italian and German wine organizations, which are run exclusively by women.
In addition to an exquisite spring menu, various sparkling wines from Ferrari Trento were served.
GOLDFIELD & BANKS EVENT
The Australian pioneering brand in the perfume industry, GOLDFIELD & BANKS, once again celebrated the launch of another unique fragrance - SILKY WOODS ELIXIR - at Fitzroy Munich in March 2024. Accompanied by a beautiful sunset and Australian food and wine, guests not only had the opportunity to get to know the diverse fragrances, but also to talk to the brand's founder and nose, Dimitri Weber, about his creations in person. By the end of the evening, each guest had gained exclusive insights into the philosophy behind the brand and found their own personal GOLDFIELD & BANKS favorite.