NEWS 2026 · PR EVENTS & LAUNCHES IN MUNICH
ORIBE HAIR EVENT
To launch the new Oribe Hair Alchemy Bond Building Elixir, LOVEMARK conceived and produced an exclusive dinner above the rooftops of Munich. The entire experience was inspired by the campaign’s central idea: strength from within.
The guest list brought together talents, lifestyle and trade media, and key retail partners from Germany, Austria, Switzerland, the Czech Republic and Poland.
LOVEMARK managed the complete concept and execution – from the look and feel, setting and catering to invitations, stylings-slots, guest management and travel coordination. The campaign colours, a modern menu and individually engraved dumbbells translated the product story into every detail.
LANOLIPS
Community building is most effective when people don't just hear about a product — they experience it.
For the launch of LANOLIPS' new SEPHORA range, we created a multisensory creator experience in Munich, bringing together a curated group of talents for an interactive Cookie Baking Class.
By connecting the launch of the new White Chocolate Raspberry and Butterscotch Cookie flavors (Sephora exclusive Mini Bites Trio bundle) with a hands-on activity, creators were able to engage with the product in a more meaningful way — through taste, scent, touch and shared experiences.
A great example of how community marketing and immersive brand experiences can turn a product launch into a memorable emotional moment.
ALOÉ
Together with aloé jewelry, we welcomed media, influencers, and friends of the brand to the stunning DO & CO AG Penthouse Suite overlooking Munich. Guests had the opportunity to discover the latest jewelry designs, meet founder Céline Widmer, and gain exclusive insights into the art of fine jewelry making.
A special highlight was the live demonstration by a master goldsmith, who guided guests through the key steps of the creation process — with the chance to get hands-on themselves.
A wonderful evening of inspiring conversations, exceptional craftsmanship, and timeless design.
LOVEMARK Public Relations was responsible for the event organization and guest invitation management.
KINGA MATHE STOREOPENING
Celebrating another exciting milestone for Kinga Mathe: last week, the brand opened its newest store — already the fourth location overall and the second in Munich. We are proud to have supported this special opening and wish Kinga Mathe and the entire team every success for this new chapter.
Internationally, it is often difficult to fully grasp the significance of Trachten fashion in Bavaria. In Munich especially, these garments are far more than traditional attire — they reflect cultural identity, exceptional craftsmanship, and an important part of the city’s fashion landscape.
As an internationally oriented agency, we are especially happy to support brands that preserve and reinterpret this special aspect of Bavarian fashion culture for a contemporary audience.
PLX STUDIOS
EXCLUSIVE PRE-OPENING PLX Studios Munich ✨
We had the pleasure of supporting the exclusive pre-opening of the second high-class Reformer Pilates studio by PLX in Munich as PR partner.
In an intimate setting, we curated and hosted sessions for press and selected influencers – filled with energy, focus, and definitely a few sweaty moments on the reformer.
A big thank you to everyone who joined us and made this day so special.
HOGAN ROADSHOW
In the lead-up to the anniversary celebrations in the second half of the year, we had the pleasure to support Hogan with a curated roadshow across Munich, Hamburg and Berlin — designed to strengthen brand positioning and build meaningful relationships with key media and influencers.
A roadshow defined by inspiring conversations and strong connections.
From strategy to execution, we developed the overall concept, curated locations and created a tailored press and influencer approach.
ORIBE PRESSDAY
On March 3, Lovemark PR had the pleasure of organizing a press lunch celebrating the launch of the Eternal Curls Collection by Oribe. The event was dedicated to celebrating and embracing curls—highlighting their beauty, versatility, and the importance of the right care and styling.
During an inspiring live demonstration, Global Artist Jesús Rodriguez showcased how to use the new collection and shared expert tips on defining, styling, and caring for curls. It was a wonderful opportunity for guests to experience the products up close and learn more about the philosophy behind the line.
A special thank you to Nuanz Dining for the exceptional culinary experience and to Stefanie Schäfer for the beautiful floral arrangements that perfectly complemented the atmosphere of the event.
WELCOME ORIBE HAIRCARE
With great pleasure Lovemark PR announces the arrival of a new prestigious client Oribe Haircare.
Founded by celebrity stylist Oribe Canales & current president Daniel Kaner, Oribe Hair Care has set the standard for hair care within the prestige category since 2008. Blending award-winning packaging and its signature Côte d’Azur fragrance, the collection is designed with talented hairdressers, sophisticated salons and discerning customers in mind.
Represented in more than 40 countries, Oribe has become synonymous with best-in-class product performance and technical education, sparking deep connections with its consumers.These are the products of the hair-obsessed.