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On October 24, ghd celebrated the launch of the new ghd grand-luxe collection in hamburg. True to the motto "celebrate good hair days like never before", the evening started with a glamorous styling of the ghd family with the new tools of the limited Christmas collection. After an initial champagne reception, the eight-meter high windows of the Alsterhaus in hamburg were unveiled together with campaign face Pamela Reif and also celebrate the new ghd counter on site. Afterwards, the evening was celebrated with a glamorous dinner and a final after-show party. Pamela Reif was joined by numerous top German beauty influencers e.g. Lena Mantler, Lisa-Marie Schiffner, Riccardo SimonettiAnnette Weber, Ana Johnson, Jessica De Oliveira or Leonie Hanne from the ghd family. Lovemark provided support in the area of organization and guest-management.

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