This season, we were particularly pleased about the large number of participants at the International Press Day: more than 240 top-class media representatives from Germany, Austria and Switzerland, including a large number of freelance fashion, beauty and lifestyle editors as well as stylists and influencers followed the invitation to Prisco Haus in Munich. Numerous international high-end brands took once again the opportunity to present their collections as well as to cultivate and establish their contacts.

Lovemark provided guest-management and on-site support