Question 1

What does a PR agency do?

Accepted Answer

A PR agency makes sure people talk about a brand – in editorial media, on social media and at events. It develops stories, maintains relationships with journalists, creators and celebrities, and creates occasions worth reporting on. Unlike advertising, editorial coverage is not bought but earned. That is precisely what makes it credible and so valuable for your brand.

Question 2

What sets LOVEMARK PR apart from other agencies?

Accepted Answer

LOVEMARK Public Relations GmbH was founded in 2018 by Astrid Saminejad, is owner-managed and is deliberately set up as a boutique agency. You have dedicated contacts, short decision paths and a team that knows your brand. We combine press relations, social media, influencer partnerships, events, press days and celebrity dressing under one roof – always with the brand experience at the centre. Our ambition: turning brands into Lovemarks.

Question 3

Which brands and sectors does LOVEMARK PR work with?

Accepted Answer

We represent international beauty, fashion, jewellery and lifestyle brands as well as travel destinations, from premium to luxury – from houses with a long heritage to young labels establishing themselves in the German-speaking market. We are happy to share selected references in a personal conversation.

Question 4

How much does a PR and social media agency cost?

Accepted Answer

It depends on the scope: the number of topics and products, target media, social media channels, content production, influencer fees and events. Ongoing support is usually billed as a monthly retainer, projects at a fixed price. After a briefing you receive a transparent quote that lists agency fees separately from third-party costs such as creator fees, catering or production.

Question 5

Can you guarantee coverage?

Accepted Answer

No – and no reputable PR agency can. Editors decide independently what they cover, and that independence is exactly what makes editorial coverage so credible. What we do guarantee is that your stories are professionally prepared, placed with the right editors at the right time and followed up consistently. If you need guaranteed placements, advertorials or adverts are the right tool.

Question 6

How soon will we see results?

Accepted Answer

That depends on the channel. Online media, celebrity magazines and creators often respond within days or weeks. Monthly magazines plan several months ahead, so results appear later there. For lasting visibility we recommend planning PR continuously for at least six months, giving relationships, topics and recognition time to build.

Question 7

How do you find the right influencer for a brand?

Accepted Answer

Fit matters more than follower count. We assess a creator's aesthetic, tone and values, analyse their audience by age, gender and country, their engagement rate and previous brand partnerships. Our personal network across Germany, Austria and Switzerland complements the data analysis. You receive a curated shortlist with profiles, metrics and our reasoning, and you decide who we approach.

Question 8

Paid partnership or free seeding – which works for what?

Accepted Answer

Seeding is ideal for broad, authentic mentions and is cost-efficient, but not predictable. Paid partnerships secure agreed content, dates, formats and usage rights – ideal for key messages at launch. We usually combine both: seeding for reach and credibility, and selected paid partnerships for guaranteed content exactly when your product reaches the shops.

Question 9

What kind of events does LOVEMARK PR organise?

Accepted Answer

We organise store openings, launch events, VIP dinners, influencer and press events, press days, pop-ups, roadshows and anniversaries – from an intimate dinner for 20 guests to events for up to 2,000. This includes concept, venue, design, catering, technical production, guest management and on-site hosting. You can find impressions of past events in our gallery.

Question 10

How does working together begin?

Accepted Answer

With a personal conversation. You tell us about your brand, your goals and your timeline; we share initial ideas and relevant references. You then receive a proposal with concrete measures and a transparent quote. Once approved, we start with a detailed briefing, get to know your products and contacts, and agree on measurable objectives together.

LUXURY PR AGENCY IN MUNICH FOR FASHION, BEAUTY & LIFESTYLE

LOVEMARK PUBLIC RELATIONS